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Author: Elaine Biech Publisher: John Wiley & Sons ISBN: 0787968293 Category : Business & Economics Languages : en Pages : 318
Book Description
To keep your competitive edge in the marketplace, you must find practical and inexpensive ways to retain the clients you have, develop new clients, and increase your bottom line. Marketing Your Consulting Services is a complete how-to guide that will help you develop and implement a dynamic marketing plan that will make your consulting business more visible to clients and more competitive in the marketplace. Written by Elaine Biech—one of the foremost experts in the field of consulting—this practical and easy-to-use resource includes useful guidance, practical ideas, special consulting considerations, and creative tips. Marketing Your Consulting Services is filled with the information you need to help you: Develop a successful marketing plan Understand the marketing ins and outs of a small consulting firm Find new clients Get your clients to refer you to other clients Implement inexpensive and effective marketing tools Develop creative marketing ideas Retain the clients you have today Biech urges you to develop a "market all the time" attitude, and to help you get started, she recommends hundreds of ideas that can be easily implemented. In addition, the book's "Fast Fourteen To Do Today" are suggestions you can put immediately into practice to help jump-start your business. Written to be a hands-on resource, Marketing Your Consulting Services also includes Quick tips throughout each chapter for easy reference. Marketing Your Consulting Services offers you the practical tools and helpful suggestions necessary to market and sell your consulting services. It includes everything a consultant needs to know about marketing to be—and stay—successful.
Author: Elaine Biech Publisher: John Wiley & Sons ISBN: 0787968293 Category : Business & Economics Languages : en Pages : 318
Book Description
To keep your competitive edge in the marketplace, you must find practical and inexpensive ways to retain the clients you have, develop new clients, and increase your bottom line. Marketing Your Consulting Services is a complete how-to guide that will help you develop and implement a dynamic marketing plan that will make your consulting business more visible to clients and more competitive in the marketplace. Written by Elaine Biech—one of the foremost experts in the field of consulting—this practical and easy-to-use resource includes useful guidance, practical ideas, special consulting considerations, and creative tips. Marketing Your Consulting Services is filled with the information you need to help you: Develop a successful marketing plan Understand the marketing ins and outs of a small consulting firm Find new clients Get your clients to refer you to other clients Implement inexpensive and effective marketing tools Develop creative marketing ideas Retain the clients you have today Biech urges you to develop a "market all the time" attitude, and to help you get started, she recommends hundreds of ideas that can be easily implemented. In addition, the book's "Fast Fourteen To Do Today" are suggestions you can put immediately into practice to help jump-start your business. Written to be a hands-on resource, Marketing Your Consulting Services also includes Quick tips throughout each chapter for easy reference. Marketing Your Consulting Services offers you the practical tools and helpful suggestions necessary to market and sell your consulting services. It includes everything a consultant needs to know about marketing to be—and stay—successful.
Author: Martin Reeves Publisher: Harvard Business Press ISBN: 1647820871 Category : Business & Economics Languages : en Pages : 248
Book Description
A guide for mining the imagination to find powerful new ways to succeed. We need imagination now more than ever—to find new opportunities, rethink our businesses, and discover paths to growth. Yet too many companies have lost their ability to imagine. What is this mysterious capacity? How does imagination work? And how can organizations keep it alive and harness it in a systematic way? The Imagination Machine answers these questions and more. Drawing on the experience and insights of CEOs across several industries, as well as lessons from neuroscience, computer science, psychology, and philosophy, Martin Reeves of Boston Consulting Group's Henderson Institute and Jack Fuller, an expert in neuroscience, provide a fascinating look into the mechanics of imagination and lay out a process for creating ideas and bringing them to life: The Seduction: How to open yourself up to surprises The Idea: How to generate new ideas The Collision: How to rethink your idea based on real-world feedback The Epidemic: How to spread an evolving idea to others The New Ordinary: How to turn your novel idea into an accepted reality The Encore: How to repeat the process—again and again. Imagination is one of the least understood but most crucial ingredients of success. It's what makes the difference between an incremental change and the kinds of pivots and paradigm shifts that are essential to transformation—especially during a crisis. The Imagination Machine is the guide you need to demystify and operationalize this powerful human capacity, to inject new life into your company, and to head into unknown territory with the right tools at your disposal.
Author: Don Tapscott Publisher: Simon and Schuster ISBN: 0743253507 Category : Business & Economics Languages : en Pages : 369
Book Description
Welcome to the world of the naked corporation. Transparency is revolutionizing every aspect of our economy and its industries and forcing firms to rethink their fundamental values. We are in an extraordinary age where businesses must make themselves clearly visible to shareholders, customers, employees, partners, and society. Financial data, employee grievances, internal memos, environmental disasters, product weaknesses, international protests, scandals and policies, good news and bad; all can be seen by anyone who knows where to look. Don Tapscott, bestselling author and one of the most sought after strategists and speakers in the business world, is famous for seeing into the future and pointing out both its forest and its trees. David Ticoll, visionary researcher, columnist, and consultant, has identified countless breakthrough trends at the intersection of technology and business strategy. These two longtime collaborators now offer a brilliant guide to the new age of openness. In The Naked Corporation, they explain how the new transparency has caused a power shift toward customers, employees, shareholders, and other stakeholders; how and where information has exploded; and how corporations across many industries have seized on transparency not as a challenge but as an opportunity. Drawing on such examples as Shell Oil’s reinvention of itself as an environmentally focused business, to Johnson & Johnson’s longstanding and carefully nurtured reputation as a company worthy of trust—as well as little-known examples from pharmaceuticals, insurance, high technology, and financial services—Tapscott and Ticoll offer invaluable advice on how to lead the new age, rather than simply react to it. The Naked Corporation is a book for managers, employees, investors, customers, and anyone who cares about the future of the corporation and society.
Author: Publisher: ISBN: Category : Languages : en Pages : 96
Book Description
For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network.
Author: Alexander Visotsky Publisher: VISOTSKY CONSULTING INC ISBN: Category : Business & Economics Languages : en Pages : 172
Book Description
What is the difference between the duties of a business owner and the duties of a senior executive in a company? If you are a business owner, you probably have already asked yourself this question. But at the same time you may have never seen a complete, detailed, step-by-step description of all the basic duties of a business owner of a typical company. The author of this book is an entrepreneur and a practical man who has established a few successful companies. His description of each individual duty of a business owner is amazingly simple and systematic. It is astonishing how easy and applicable these descriptions are in real life. Each duty is described in a separate chapter with many examples from different business areas. Undoubtedly this book can be called the first professional manual for a business owner of any company. “The book, which you have in your hands, is written for those who started their business, encountered some difficulties and is searching for a way to succeed. The author of this book, Alexander Visoltsky, is not a theoretic who is talking about business at the desk. He is practician, who generalized the extensive experience of running his own business. His observations and recommendations are very useful for those who start this exciting game called “Business.” Small business is not simple at all! It is difficult to run a small business because it creates a lot of problems an owner has to solve. It has a lack of resources and possibilities and big staff turnover. The only solution is skillful and modern management. One needs to create a successful company. But how? At the beginning of his activity the author did not have an idea of how to manage. How to restore order in "your home", organize work and beat competitors. He decided to figure it out and help others. The author proposes solutions based on his experience. These solutions are results of his efforts of solving problems he encountered in his business. They turned out to be typical for all small companies. If you want your business to be successful, use solutions this book gives you!”—A.V Doctor of Economics, Professor “Dear Alexandr! I had read “A Job Description For The Business Owner” book and decided to write down my opinion. This book is not just relevant. I consider that any business owner, despite his achievements, needs this book like air. It is written in simple language. Today not many business companies have “personal face” and your book will help a lot of people to make up their mind and change their viewpoint on the world of “money”. I think it will become a handbook for those who had read it thoughtfully – this is the highest mark for a book and an author. I wish you prosperity, continue creating!”—A.K Owner
Author: National Register Publishing Publisher: ISBN: 9780872172982 Category : Advertising Languages : en Pages : 1399
Book Description
Whether you need to check out the competition, recruit top personnel, or find a new agency or vendor, the Standard Directory of Advertising Agencies "TM" gives you an inside advantage into the busy world of advertising. The new, 1999 edition profiles nearly 10,000 agencies and over 21,000 key executives. With 160 new listings -- including categories for Children's Market and Senior's Market -- the Agency Red Book "TM" gives you complete coverage on the entire advertising industry.
Author: Elaine Biech
Author: Elaine Biech
Author: Martin Reeves
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Author: United States. International Trade Administration
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Author: Don Tapscott
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Author: Alexander Visotsky
Author: United States. Congress. House
Author: National Register Publishing