Author: Publisher:
ISBN:
Category : Business names
Languages : en
Pages : 514
Book Description
Brands and Their Companies
Global Fashion Business
Author: Byoungho Ellie JinPublisher: Bloomsbury Publishing
ISBN: 135018019X
Category : Business & Economics
Languages : en
Pages : 273
Book Description
In today's climate, bringing your fashion brand to new international territories is more challenging than ever. In Global Fashion Business, Byoungho Ellie Jin helps you to take this next step. Diverse examples from large and small companies, developing and developed countries, and online and offline retailers set a precedent for overcoming economic, cultural, legal, and regulatory obstacles. Practical approaches also outline methods of marketing and retailing, while chapters on topics including pricing, entry market selection and product development combine to cover everything you need to know to take your business further than ever before.
Who Owns Whom
Author: China Foreign Enterprise Directory 3rd Edition - 2006
Author: Publisher: China Economic Review Publishing
ISBN: 9889825473
Category :
Languages : en
Pages : 922
Book Description
Nelson's Directory of Investment Research
Author: China Trade Shows and Exhibitions Handbook - Strategic Information and Contacts
Author: IBP, IncPublisher: Lulu.com
ISBN: 1438708947
Category : Business & Economics
Languages : en
Pages : 278
Book Description
China Trade Exhibitions Handbook
Soft Power Politics - Football and Baseball on the Western Pacific Rim
Author: Rob HessPublisher: Routledge
ISBN: 1351548328
Category : Sports & Recreation
Languages : en
Pages : 159
Book Description
Soft Power Politics- Past and Present: Football and Baseball on the Western Pacific Rim illustrates the momentous expanse and moment of sport in the Asia Pacific region and through these essays dealing with two of the most prodigious global team sports confronts various cultural clashes that Samuel Huntington would ensure the end of civilisation. They also demonstrate the power sport has to change the world and to inspire and unite people globally. All who sail under the flag ofSport as ingenuous as it may seem to the host of cynics that abounds, believe that dialogues that emerge from arguments included in this text represent communication of the highest order and have the potential to produce the cohesion that can close some of those cracks that Huntington said would open up along, what he called the fault lines between civilisations.This book was published as a special issue of the International Journal of the History of Sport.
The Directory of U.S. Trademarks
Author: Hong Kong Enterprise
Author: When Sport Meets Business
Author: Ulrik WagnerPublisher: SAGE
ISBN: 1473987415
Category : Sports & Recreation
Languages : en
Pages : 257
Book Description
Written by European professors and focusing on the specificities of European sport, When Sport Meets Business analyses the growing commercialisation of professional sport in recent years and explains how it has developed into a major global industry. Structured into four sections, the book covers the key issues in the Business of professional sport: The New Sport Environment – Analysing the consequences of increasing commercialisation by looking at the multi-billion dollar sports goods industry; the effects of globalisation and how commercial influences have made running one of Europe’s most popular sports. Sport Marketing and Media – Investigating the role media and marketing has in commercialisation, with emphasis on the growth of sponsorship; media rights in European club football and the growing influence of social media in sport. Sport and Finance – Relating to the economics of European sport: there is an investigation into the financial policies employed by European Football clubs, specifically in regards to the Financial Fair Play regulations, and the topical issue of high level corruption. Sporting Events – Looking at additional factors that affect professional sport: highlighting the impact an Olympic Games can have on a host city and the longevity of an Olympic urban legacy. The authors have included insightful case studies from across the continent, including anti RB-Leipzig media campaigns in Germany, financial policies at England’s Chelsea FC, French Tennis Federation corporate responsibility, Media rights in Spain’s LaLiga, the sponsorship viability for Ukraine’s Klitschko brothers and the case of Denmark’s Viborg F.F. Suitable for undergraduate and postgraduate students in sport related courses, including sport management, sport economics, sport marketing and the sociology of sport.