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Author: Kelvin Smith Publisher: Bloomsbury Publishing ISBN: 1474249531 Category : Business & Economics Languages : en Pages : 241
Book Description
The Publishing Business, is an invaluable guide to understanding what book publishing is and what it might become. Using popular and current examples, this second edition demonstrates that, to succeed, publishers must prove their commitment to producing accurate, attractive and well edited content, their ability to innovate pioneering digital technologies and their dedication to promoting their titles to new audiences. This book explains the responsibilities at each stage of the publishing process, describes current roles and practices, and provides much food for thought on how publishers can ensure their skills remain relevant in the digital age. Fully updated to take into account recent developments in the publishing world, this new edition also includes additional real-world examples from a variety of publishing sectors, insightful interviews with industry experts and new and updated activities throughout. Beautifully designed, thoroughly illustrated and packed with examples of publishing practice, The Publishing Business is an essential introduction to a dynamic industry.
Author: Kelvin Smith Publisher: Bloomsbury Publishing ISBN: 1474249531 Category : Business & Economics Languages : en Pages : 241
Book Description
The Publishing Business, is an invaluable guide to understanding what book publishing is and what it might become. Using popular and current examples, this second edition demonstrates that, to succeed, publishers must prove their commitment to producing accurate, attractive and well edited content, their ability to innovate pioneering digital technologies and their dedication to promoting their titles to new audiences. This book explains the responsibilities at each stage of the publishing process, describes current roles and practices, and provides much food for thought on how publishers can ensure their skills remain relevant in the digital age. Fully updated to take into account recent developments in the publishing world, this new edition also includes additional real-world examples from a variety of publishing sectors, insightful interviews with industry experts and new and updated activities throughout. Beautifully designed, thoroughly illustrated and packed with examples of publishing practice, The Publishing Business is an essential introduction to a dynamic industry.
Author: Ying Zhu Publisher: The New Press ISBN: 1620972190 Category : Social Science Languages : en Pages : 201
Book Description
China surpassed North America to become the world ’s largest movie market in 2020. Formerly the focus of exotic fascination in the golden age of Hollywood, today the Chinese are a make-or-break audience for Hollywood’s biggest blockbusters. And movies are now an essential part of China’s global “soft power” strategy: a Chinese real estate tycoon, who until recently was the major shareholder of the AMC theater chain, built the world’s largest film production facility. Behind the curtains, as this brilliant new book reveals, movies have become one of the biggest areas of competition between the world’s two remaining superpowers. Will Hollywood be eclipsed by its Chinese counterpart? No author is better positioned to untangle this riddle than Ying Zhu, a leading expert on Chinese film and media. In fascinating vignettes, Hollywood in China unravels the century-long relationship between Hollywood and China for the first time. Blending cultural history, business, and international relations, Hollywood in China charts multiple power dynamics and teases out how competing political and economic interests as well as cultural values are manifested in the art and artifice of filmmaking on a global scale, and with global ramifications. The book is an inside look at the intense business and political maneuvering that is shaping the movies and the U.S.-China relationship itself—revealing a headlines-grabbing conflict that is playing out not only on the high seas, but on the silver screen.
Author: Daya Kishan Thussu Publisher: Routledge ISBN: 1317214617 Category : Social Science Languages : en Pages : 366
Book Description
As part of its ‘going out’ strategy, China is using the media to promote its views and vision to the wider world and to counter negative images in the US-dominated international media. China’s Media Go Global, the first edited collection on this subject, evaluates how the unprecedented expansion of Chinese media and communications is changing the global media landscape and the role of China within it. Each chapter examines a different dimension of Chinese media’s globalization, from newspapers, radio, film and television, to social media and journalism. Topics include the rise of Chinese news networks, China Daily as an instrument of China’s public diplomacy and the discussion around the growth of China’s state media in Africa. Other chapters discuss entertainment television, financial media and the advertising market in China. Together, this collection of essays offers a comprehensive evaluation of complex debates concerning the impact of China on the international media landscape, and makes a distinctive addition to Chinese media studies, as well as to broader global media discourses. Beyond its primary readership among academics and students, China’s Media Go Global is aimed at the growing constituency of general readers, for whom the role of the media in globalization is of wider interest.
Author: F. Sieren Publisher: Springer ISBN: 0230599729 Category : Business & Economics Languages : en Pages : 432
Book Description
With China's accession to the WTO in Spring 2002 it is essential that Western investors and business people get an effective 'tool kit' which enables them to succeed in the highly competitive Chinese market and to deal with the issues and changes that the WTO will bring. As a guide for western investors this book gives the answer to the 100 most crucial questions on operating or restructuring business in China. The question and answer format allows the reader to rapidly select information for a specific situation.
Author: Yik-Chan Chin Publisher: Taylor & Francis ISBN: 1135042055 Category : Political Science Languages : en Pages : 275
Book Description
Since the late 1990s, there has been a crucial and substantial transformation in China’s television system involving institutional, structural and regulatory changes. Unravelling the implications of these changes is vital for understanding the politics of Chinese media policy-making and regulation, and thus a comprehensive study of this history has never been more essential. This book studies the transformation of the policy and regulation of the Chinese television sector within a national political and economic context from 1996 to the present day. Taking a historical and sociological approach, it engages in the theoretical debates over the nature of the transformation of media in the authoritarian Chinese state; the implications of the ruling party’s political legitimacy and China’s central-local conflicts upon television policy-making and market structure; and the nature of the media modernisation process in a developing country. Its case studies include broadcasting systems in Shanghai and Guangdong, which demonstrate that varied polices and development strategies have been adopted by television stations, reflecting different local circumstances and needs. Arguing that rather than being a homogenous entity, China has demonstrated substantial local diversity and complex interactions between local, national and global media, this book will be of interest to students and scholars of Chinese media, politics and policy, and international communications.
Author: Benjamin Birkinbine Publisher: Routledge ISBN: 1317402863 Category : Social Science Languages : en Pages : 510
Book Description
Global Media Giants takes an in-depth look at how media corporate power works globally, regionally, and nationally, investigating the ways in which the largest and most powerful media corporations in the world wield power. Case studies examine not only some of the largest media corporations (News Corp., The Microsoft Corporation) in terms of revenues, but also media corporations that hold considerable power within national, regional, or geolinguistic contexts (Televisa, The Bertelsmann Group, Sony Corporation). Each chapter approaches a different corporation through the lens of economy, politics, and culture, giving students and scholars a thoughtful and data-driven guide with which to interrogate contemporary media industry power.
Author: Alan T. Belasen Publisher: Bloomsbury Publishing USA ISBN: Category : Business & Economics Languages : en Pages : 216
Book Description
This book provides research-based evidence within the Competing Values Framework to examine women's leadership styles, demonstrate their suitability for senior management positions, and show how employers must embrace women in leadership roles in order for their companies to be diversified and globalized. There is abundant proof that women in senior positions can make boardrooms "smarter" and companies more successful. And with a mastery of transformational and transactional roles, women possess a far larger behavioral repertoire to deal with stress than men—an advantage in any crisis situation. Even so, the glass ceiling still exists. Developing Women Leaders in Corporate America: Balancing Competing Demands, Transcending Traditional Boundaries focuses on the research-based Competing Values Framework (CVF), an organizing schema that enables leaders to assess empirically personal strengths and weaknesses, and analyze and manage organizational situations. Each chapter showcases concrete evidence of women's ability to succeed at the top levels of management and their skills that add value to employers, and then utilizes CVF to pinpoint specific challenges for women leaders and identify practical strategies for success. This book will enable women leaders and managers, employers, company executives, leadership development consultants, business educators, HR directors, and trainers to reduce stereotyping associated with women in male-populated careers. The author also explains why women, more than men, possess characteristics that help ensure success in international assignments.
Author: David Croteau Publisher: SAGE Publications ISBN: 1483323552 Category : Social Science Languages : en Pages : 424
Book Description
Media/Society: Industries, Images, and Audiences, Fifth Edition, by David Croteau and William Hoynes provides a framework for understanding the relationship between media and society and helps readers develop skills for critically evaluating both conventional wisdom and their own assumptions about the social role of the media. Retaining its acclaimed sociological framework, the Fifth Edition covers new studies, includes up-to-date material about today’s rapidly changing media landscape, and significantly expands discussions of the “new media” world, including digitization, the Internet, the spread of mobile media devices, the role of user-generated content, the potential social impact of new media on society, and new media’s effect on traditional media outlets. Updated research, the latest industry data, and current examples from popular media illustrate enduring themes in the sociology of media.
Author: Robert M. Grant Publisher: John Wiley & Sons ISBN: 1119815231 Category : Business & Economics Languages : en Pages : 546
Book Description
The updated new edition of the market-leading strategic analysis textbook, addressing the emerging challenges that businesses face in an increasingly complex and dynamic environment In Contemporary Strategy Analysis, expert strategist and lecturer Robert M. Grant equips management students and working professionals with the concepts, frameworks, and techniques needed to make better strategic decisions. Designed to be accessible to readers from different backgrounds and with varying levels of experience, this classic textbook combines a rigorous approach to business strategy with real-world examples of current practice and highly relevant case studies personally written by the author. Contemporary Strategy Analysis focuses on the essential tasks of strategy, showing readers how to use the tools of strategy analysis to identify, analyze, and exploit the sources of superior business performance to secure competitive advantage. The eleventh edition examines the role of strategy in a world reshaped by the Covid-19 pandemic and discusses a wide range of trending topics — such as the corporate social responsibility movement and environmental, social, and governance innovation — presented alongside fully integrated business models and up-to-date examples of business model innovation. Perfect for undergraduate and MBA students of business, Contemporary Strategy Analysis has also proven influential with consultants, executives, and others engaged in the strategic direction of a modern enterprise.
Author: Kelvin Smith
Author: Kelvin Smith
Author: Ying Zhu
Author: Daya Kishan Thussu
Author: F. Sieren
Author: Yik-Chan Chin
Author: Benjamin Birkinbine
Author: Alan T. Belasen
Author: Kristian Kender
Author: David Croteau
Author: Robert M. Grant