Author: Publisher:
ISBN:
Category : Corporations
Languages : en
Pages : 730
Book Description
Worldscope Financial and Service Company Profiles
Author: Disclosure Worldscope Financial & Service Company Profiles
Author: 101 Mission Statements from Top Companies
Author: Jeffrey AbrahamsPublisher: Ten Speed Press
ISBN: 030781470X
Category : Business & Economics
Languages : en
Pages : 162
Book Description
Ben & Jerry's has one. So do Tiffany's and Smucker's and Microsoft. It doesn't matter whether you're a small start-up or one of the biggest players in corporate America. A clear statement of intent not only inspires a sense of overall purpose for a business or nonprofit, it serves as a practical focus for individuals within the organization. It can even provide an actual blueprint for a company's future and, ultimately, its success. Selected from among America's most successful corporations and recognizable brands, these statements vary widely in style, length, and language. However, they all share a universal vision of excellence that includes superiority in their fields, respect for and responsibility toward employees and clients, dedication to stated business goals, and community-oriented values. Additionally, 101 MISSION STATEMENTS instructs the new or future entrepreneur in crafting and customizing a mission statement that will inspire, motivate, and meet the specific needs and aspirations of the organization and its members.
Pioneering African-American Women in the Advertising Business
Author: Judy Foster DavisPublisher: Routledge
ISBN: 1317421663
Category : Business & Economics
Languages : en
Pages : 307
Book Description
Much has been written about the men and women who shaped the field of advertising, some of whom became legends in the industry. However, the contributions of African-American women to the advertising business have largely been omitted from these accounts. Yet, evidence reveals some trailblazing African-American women who launched their careers during the 1960s Mad Men era, and went on to achieve prominent careers. This unique book chronicles the nature and significance of these women’s accomplishments, examines the opportunities and challenges they experienced and explores how they coped with the extensive inequities common in the advertising profession. Using a biographical narrative approach, this book examines the careers of these important African-American women who not only achieved managerial positions in major mainstream advertising agencies but also established successful agencies bearing their own names. Based on their words and memories, this study reveals experiences which are intriguing, triumphant, bittersweet and sometimes tragic. These women’s stories comprise a vital part of the historical narrative on women and African-Americans in advertising and will be instructive not only to scholars of advertising and marketing history but to future generations of advertising professionals.
Morgan Stanley Proposal
Author: United States. Congress. Senate. Committee on Commerce, Science, and TransportationPublisher:
ISBN:
Category : Railroads
Languages : en
Pages : 244
Book Description
The Martindale-Hubbell Law Directory
Author: Cancer Insurance, Exploiting Fear for Profit
Author: United States. Congress. House. Select Committee on AgingPublisher:
ISBN:
Category : Cancer insurance
Languages : en
Pages : 274
Book Description
Anti-Car Theft Act of 1992
Author: United States. Congress. House. Committee on the Judiciary. Subcommittee on Crime and Criminal JusticePublisher:
ISBN:
Category : Law
Languages : en
Pages : 392
Book Description
Hispanic Marketing
Author: Felipe KorzennyPublisher: Routledge
ISBN: 1317422295
Category : Business & Economics
Languages : en
Pages : 521
Book Description
Hispanic Marketing: The Power of the New Latino Consumer focuses on using cultural insights to connect with Latino consumers. Now in its third edition, the book provides marketers with the skills necessary to perform useful Hispanic market analysis and thus develop effective integrated marketing communication strategies. Brought to you by three leaders in the field of Hispanic Marketing, this third edition now includes: twenty-seven new case studies which emphasize digital marketing applications theories and discussions on recent changes to Hispanic culture and society concepts of social identity, motivation, cognitive learning, acculturation, technology adaptation and the influence of word of mouth in relation to the Hispanic market a brand new companion website for course instructors with PowerPoint slides, videos, testbank questions and assignment examples Replete with marketing strategies that tap into the passion of Hispanic consumers, this book is the perfect companion for anyone specializing in Hispanic marketing who aims to build a meaningful connection between their brand and target markets.
Vault Guide to Top Internships
Author: Samer HamadehPublisher: Vault Inc.
ISBN: 1581312911
Category : Business & Economics
Languages : en
Pages : 556
Book Description
This new Vault guide provides detailed information on the internship programs at over 700 companies nationwide, from Fortune 500 companies to nonprofits and governmental institutions.