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Author: Rob Meyerson Publisher: Business Expert Press ISBN: 1637421567 Category : Business & Economics Languages : en Pages : 233
Book Description
You don’t have a brand—whether it’s for a company or a product—until you have a name. The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won’t find a good name by dumping out Scrabble tiles. Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You’ll learn: What makes a good (and bad) name The step-by-step process professional namers use How to generate hundreds of name ideas The secrets of whittling the list down to a finalist The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths. Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus—not to mention Scrabble—and pick up Brand Naming.
Author: Rob Meyerson Publisher: Business Expert Press ISBN: 1637421567 Category : Business & Economics Languages : en Pages : 233
Book Description
You don’t have a brand—whether it’s for a company or a product—until you have a name. The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won’t find a good name by dumping out Scrabble tiles. Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You’ll learn: What makes a good (and bad) name The step-by-step process professional namers use How to generate hundreds of name ideas The secrets of whittling the list down to a finalist The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths. Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus—not to mention Scrabble—and pick up Brand Naming.
Author: Brad Flowers Publisher: Entrepreneur Press ISBN: 1613084234 Category : Business & Economics Languages : en Pages : 152
Book Description
NAME YOUR BUSINESS. TELL YOUR STORY. Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or business—and it needs to stand out. In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You’ll learn how to: Set clear goals for your name and brand before you start Craft a brainstorming list based on your business mission Build a brand unique to you by creating your own word Find the balance between “cool” and clear Narrow down your list of names with five easy tests
Author: Jeremy Miller Publisher: Dundurn ISBN: 1459728122 Category : Business & Economics Languages : en Pages : 277
Book Description
#1 Globe and Mail Bestseller 2016 Small Business Book Awards — Nominated, Marketing category Sticky Brands exist in almost every industry. Companies like Apple, Nike, and Starbucks have made themselves as recognizable as they are successful. But large companies are not the only ones who can stand out. Any business willing to challenge industry norms and find innovative ways to serve its customers can grow into a Sticky Brand. Based on a decade of research into what makes companies successful, Sticky Branding is your branding playbook. It provides ideas, stories, and exercises that will make your company stand out, attract customers, and grow into an incredible brand. Sticky Branding’s 12.5 guiding principles are drawn from hundreds of interviews with CEOs and business owners who have excelled within their industries.
Author: Terhi Ainiala Publisher: Suomalaisen Kirjallisuuden Seura ISBN: 952222748X Category : Language Arts & Disciplines Languages : en Pages : 287
Book Description
Names in Focus delves deep into the vast field of Finnish onomastics, covering place names, personal names, animal names, commercial names and names in literature. It provides the history and current trends in this area of research, and also supplements international terminology with the Finnish point of view on the subject. Brimming with examples and clear explanations, the book can be enjoyed by the most studious of researchers as well as the casual reader who has a genuine interest in the study of names.
Author: Jeremy Miller Publisher: Page Two ISBN: 1989025609 Category : Business & Economics Languages : en Pages : 0
Book Description
Miller delivers a proven, step-by-step brand naming process to create an unforgettable name. The book explains to readers what to do every step of the way--right down to exercises to generate lots of naming ideas to techniques on how to test which names resonate the most.most.
Author: Nickolas James Publisher: John Wiley & Sons ISBN: 0730369277 Category : Law Languages : en Pages : 722
Book Description
Business Law, 5th Edition (James et al.) is written for business students to provide a clear and accessible introduction to the legal system. Business law courses are the first exposure to law for many business students and the first time they are obliged to think deeply about the discipline. This updated edition presents business law in a practical context rather than the doctrinal context that many major legal publishers use. The Business Law interactive e-text features a range of instructional media content designed to provide students with an engaging learning experience. This includes practitioner videos from Herbert Smith Freehills, animated work problems and questions with immediate feedback. This new edition is a unique resource that can form the basis of a blended learning solution for lecturers.
Author: Mariët Theune Publisher: Rodopi ISBN: 9789042009431 Category : Computers Languages : en Pages : 220
Book Description
From the contents: Ideas on multi-layer dialogue management for multi-party, multi-conversation, multi-modal communication. - The alpino dependency treebank. - Corpus-based acquisition of collocational prepositional phrases. - Conservative vs set-driven learning functions for the classes k-valued. - Memory-based phoneme-to-grapheme conversion. - Tagging the Dutch parole corpus. - A named entity recognition system for Dutch.
Author: Nigel Boardman Publisher: Oxford University Press, USA ISBN: 0199593922 Category : Law Languages : en Pages : 2314
Book Description
A comprehensive guide to companies legislation in a convenient paperback volume. Written from the perspective of the 2006 regime, it gives detailed section-by-section commentary alongside the Companies Act 2006 and surviving parts of the previous legislation as well as including the text of relevant statutory instruments.
Author: J. Scott Slorach Publisher: Oxford University Press, USA ISBN: 019965705X Category : Law Languages : en Pages : 388
Book Description
This title contains detailed coverage of partnerships, company law, taxation, EC law, and insolvency, making the book ideally suited to the Legal Practice Course.
Author: Saleem Sheikh Publisher: Routledge ISBN: 1134103646 Category : Education Languages : en Pages : 1430
Book Description
A handy guide to the Companies Act 2006, packed full of helpful features, including checklists, section by section commentary and appendices of useful materials and extracts, this book provides detailed commentary on the new Companies Act.
Author: Rob Meyerson
Author: Rob Meyerson
Author: Brad Flowers
Author: Jeremy Miller
Author: Terhi Ainiala
Author: Jeremy Miller
Author: Nickolas James
Author: Mariët Theune
Author: Nigel Boardman
Author: J. Scott Slorach
Author: Saleem Sheikh