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Author: Malcolm Barnard Publisher: Routledge ISBN: 1136412972 Category : Language Arts & Disciplines Languages : en Pages : 224
Book Description
What kinds of things do fashion and clothing say about us? What does it mean to wear Gap or Gaultier, Milletts or Moschino? Are there any real differences between Hip-Hop style and Punk anti-styles? In this fully revised and updated edition, Malcolm Barnard introduces fashion and clothing as ways of communicating and challenging class, gender, sexual and social identities. Drawing on a range of theoretical approaches from Barthes and Baudrillard to Marxist, psychoanalytic and feminist theory, Barnard addresses the ambivalent status of fashion in contemporary culture.
Author: Malcolm Barnard Publisher: Routledge ISBN: 1136412972 Category : Language Arts & Disciplines Languages : en Pages : 224
Book Description
What kinds of things do fashion and clothing say about us? What does it mean to wear Gap or Gaultier, Milletts or Moschino? Are there any real differences between Hip-Hop style and Punk anti-styles? In this fully revised and updated edition, Malcolm Barnard introduces fashion and clothing as ways of communicating and challenging class, gender, sexual and social identities. Drawing on a range of theoretical approaches from Barthes and Baudrillard to Marxist, psychoanalytic and feminist theory, Barnard addresses the ambivalent status of fashion in contemporary culture.
Author: Tseelon Publisher: Berg Publishers ISBN: 9781859739358 Category : Languages : en Pages :
Book Description
This work begins by tracing the transition of sartorial meanings from their parallel with social hierarchies in medieval Europe through to postmodern trends where dress cues become increasingly ambiguous and no longer serve as visible markers of social relations.
Author: Myles Ethan Lascity Publisher: Bloomsbury Publishing ISBN: 1350112267 Category : Design Languages : en Pages : 288
Book Description
How did you decide what to wear today? Did you base your selection on comfort or style? Did you want to blend in or stand out - or was it just the cleanest outfit available? We each make these decisions every day, reflecting how we view ourselves and impacting how others see us. Our choices matter - not just to us personally, but also to the magazine editors, brand ambassadors and trend forecasters who make a living by selling to us. Communicating Fashion introduces key concepts from the intersecting worlds of fashion and communication studies to connect how we all use clothing to express ourselves and how media systems support that process. In doing so, Myles Ethan Lascity explores social, cultural and ethical issues through the work of fashion journalism, brand promotions and the growing role of online influencers as well as the impact of film, television and art on self-image and expression. Key topics: - Advertising, Branding and Fashion Retail - Clothing, Art and Cultural Significance - Clothing as Group and Cultural Norms - Clothing, Identity and Interpersonal Communication - Fashion News and Tastemaking - Fashion, Social Media and Influencers - Meaning within the Fashion System - On-screen Clothing
Author: Toby Fischer-Mirkin Publisher: Clarkson Potter Publishers ISBN: Category : Health & Fitness Languages : en Pages : 296
Book Description
"Drawn from academic studies, hundreds of interviews with fashion designers, and years of covering the industry from the inside, Toby Fischer-Mirkin's insightful analyses of the ins and outs of dressing will help you perfect a more timeless sense of dress - or cultivate an entirely new image." "She asserts that the key to the powerful use of clothing begins with understanding the numerous complex and fundamental motives that influence the way we dress and how personal style reflects our sense of self. She explores the distinct symbolism of clothing - how stiff, constructed collars in business signify seriousness, reliability, and strength, while loose, unconstructed collars convey a more easygoing attitude. She interprets fashion fads and trends such as the androgynous look and status symbols. And with great attention to detail, Fischer-Mirkin examines the psychological implications of clothes and accessories, from shoes to hats. She also offers situation-specific best choices for job interviews and social occasions."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
Author: Teresa Sádaba Publisher: Springer Nature ISBN: 3030813215 Category : Business & Economics Languages : en Pages : 336
Book Description
These conference proceedings are the output of one of the first academic events of its nature happening globally, targeting fashion from a communication sciences perspective, including, in a broad sense, cultural heritage studies and marketing. The chapters present theoretical and empirical interdisciplinary work on how various communication practices impact the fashion industry and on societal fashion-related practices and values. The special focus of this volume is how digital transformation is changing the field and its utility to practitioners. Using these academic insights, practitioners can understand the core causes and reasons for trends and developments in the field of fashion communication and marketing.
Author: Nadzeya Kalbaska Publisher: Springer ISBN: 303015436X Category : Business & Economics Languages : en Pages : 300
Book Description
This book represents a major milestone in the endeavour to understand how communication is impacting on the fashion industry and on societal fashion-related practices and values in the digital age. It presents the proceedings of FACTUM 19, the first in a series of fashion communication conferences that highlights important theoretical and empirical work in the field. Beyond documenting the latest scientific insights, the book is intended to foster the sharing of methodological approaches, expand the dialogue between communications’ studies and fashion-related disciplines, help establish an international and interdisciplinary network of scholars, and offer encouragement and fresh ideas to junior researchers. It is of high value to academics and students in the fields of fashion communication, fashion marketing, visual studies in fashion, digital transformation of the fashion industry, and the cultural heritage dimension of fashion. In addition, it is a key resource for professionals seeking sound research on fashion communication and marketing.
Author: Byoungho Jin Publisher: Springer ISBN: 1137523433 Category : Business & Economics Languages : en Pages : 199
Book Description
This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European luxury and premium brands. Brand is a critical asset many firms strive to establish, maintain, and grow. It is more so for fashion companies when consumers purchase styles, dreams and symbolic images through a brand. The volume starts with an introductory chapter that epitomizes the essence of fashion brand management with a particular emphasis on emerging branding practices, challenges and trends in the fashion industry. The subsequent five cases demonstrate how a family workshop from a small town can grow into a global luxury or premium brand within a relatively short amount of time. Scholars and practitioners in fashion, retail, branding, and international business will learn how companies can establish a strong brand identity through innovative strategies and management.
Author: Gwyneth Moore Publisher: A&C Black ISBN: 2940411875 Category : Business & Economics Languages : en Pages : 186
Book Description
Fashion Promotion fully examines what's required for a 21st century fashion brand to make its mark and stay visible in a shifting consumer landscape.
Author: Malcolm Barnard
Author: Malcolm Barnard
Author: Tseelon
Author: Myles Ethan Lascity
Author: Malcolm Barnard
Author: Toby Fischer-Mirkin
Author: Teresa Sádaba
Author: Nadzeya Kalbaska
Author: Laura Velina Rouzan
Author: Byoungho Jin
Author: Gwyneth Moore