Communication Studies 103 PDF Download

Author: Kristine Greenwood
Publisher:
ISBN: 9781465226457
Category :
Languages : en
Pages : 0

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Author: Jill Underhill
Publisher:
ISBN: 9781524993139
Category :
Languages : en
Pages :

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Author: John W. Dimmick
Publisher: Routledge
ISBN: 1135650314
Category : Language Arts & Disciplines
Languages : en
Pages : 169

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Book Description
This volume considers how media firms, as well as entire industries, exist and persist over time despite what often seems to be intense competition for such resources as audiences and advertisers. Addressing competition within and among media organizations and industries, including broadcasting, cable, and the Internet, author John W. Dimmick studies the media industries through the niche theory lens, developed by bioecologists to explain competition and coexistence. He examines the targets of the different media--audience, advertisers, money--and how they compete, using examples from a variety of studies. Each chapter incorporates relevant economic constructs into the analytic framework. This approach includes the use of economics of scale to explain selection and firm mortality in newspapers and movie theaters; the application of the transaction costs concept to explicate the rise of advertising agencies; the employment of the strategic group concept in analyzing the niche breadth strategy; and the measurement of gratifications-utilities. A comprehensive overview of the determinants of media competition and coexistence, Media Competition and Coexistence: The Theory of the Niche offers unique insights for scholars, students, researchers, and practitioners in media economics, management, and business.

Author: Luis Reyes-Galindo
Publisher: Springer
ISBN: 3319583654
Category : Social Science
Languages : en
Pages : 244

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Book Description
This timely and engaging book addresses communicative issues that arise when science and technology travel across socio-cultural boundaries. The authors discuss interactions between different scientific communities; scientists and policy-makers; science and the public; scientists and artists; and other situations where science clashes with other socio-cultural domains. The volume includes theoretical proposals of how to deal with intercultural communication related to science and technology, as well as rich case studies that illustrate the challenges and strategies deployed in these situations. Individual studies explore Europe, Latin America, and Africa, thus including diverse Global North and South contexts.

Author: Richard Harper
Publisher: John Benjamins Publishing Company
ISBN: 9027262241
Category : Language Arts & Disciplines
Languages : en
Pages : 185

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This collection is one of the first in-depth studies of video calling in family and domestic life. It explores the reasons that people themselves provide to explain their video calling, investigates how these reasons make that calling accountable and how, in turn, these reasons come to be things talked about in the calls themselves. The research shows how video calling is part of the currency of contemporary family affection: such calls are not just about keeping in touch, they are a way of loving too; and they are sometimes a way of fighting as well. 'Skyping' or 'Facetiming' might be frequent and can seem mundane – just a question of routine – but what they entail is a measure of important things to families. This makes this collection of interest to anyone concerned with family life and the evolving ways in which technology has a role in it. Originally published as a special issue of Pragmatics 27:3 (2017).

Author: Roxana D. Maiorescu-Murphy
Publisher: Springer Nature
ISBN: 3030299449
Category : Business & Economics
Languages : en
Pages : 210

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This book analyzes the brand communities of major American multinationals across three industries: finance, tech, and consumer goods. It assesses how companies communicate their diversity approaches on social media (Twitter) and studies the ensuing perceptions of online users. By comparing more innovative sectors (tech and consumer goods) with a less innovative industry (finance), the author examines differences in the way brands approach and communicate about diversity in online settings. The results of the study lead to the development of a theoretical framework with practical applications for business communication academics and professionals alike.

Author: Zhu Hua
Publisher: John Wiley & Sons
ISBN: 1118837460
Category : Language Arts & Disciplines
Languages : en
Pages : 364

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Book Description
Research Methods in Intercultural Communication introduces and contextualizes the most important methodological issues in the field for upper-level undergraduate and graduate students. Examples of these issues are which paradigms and how to research multilingually, interculturally and ethnically. Provides the first dedicated and most comprehensive volume on research methods in intercultural communication research in the last 30 years Explains new and emerging methods, as well as more established ones. These include: Matched Guise Technique, Discourse Completion Task, Critical Incident Technique, Critical Discourse Analysis, Ethnography, Virtual Ethnography, Corpus Analysis, Multimodality, Conversation Analysis, Narrative Analysis, Questionnaire and Interview. Assists readers in determining the most suitable method for various research questions, conceptualizing the research process, interpreting results, and drawing conclusions Supports students from start to finish with key terms, suggestions for further reading, research summaries, and sound guidance from experienced scholars and researchers

Author: Stephanie J. Coopman
Publisher: Wadsworth Publishing
ISBN: 9781133307860
Category :
Languages : en
Pages : 0

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PUBLIC SPEAKING: THE EVOLVING ART, 2ND EDITION/ENHANCED is a fully integrated book and technology program that matches the expectations of today's students while preserving the well-respected traditions of public speaking instruction. The text comes automatically packaged with a printed access code to a variety of online tools: CourseMate (which houses the interactive activities); Speech Builder Express, Speech Studio 2.0, and access to the eBook. Each chapter's material, both in the book and online, takes you through a sequence that starts with reading the text, moves to watching unique integrated videos, segues to companion interactive activities that ask you to apply chapter concepts in hypothetical scenarios, and then to advance work on your own speech project. A unique, practical pedagogical system in the text -- "Read it, Watch it, Use it, Review it" -- gives structure to each chapter, and directs you to the easy-to-access online material. "Apply It" Boxes give you an opportunity to use your newly-gained public speaking skills in situations outside of the classroom.

Author: Jamie C. Capuzza
Publisher: Lexington Books
ISBN: 1498500064
Category : Language Arts & Disciplines
Languages : en
Pages : 302

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Book Description
Transgender Communication Studies: Histories, Trends, and Trajectories brings scholarship in transgender studies to the forefront of the communication discipline. Leland Spencer and Jamie Capuzza provide a broad foundation that documents the evolution of transgender communication studies and challenges fundamental assumptions about the relationship between communication and identity. The contributors explore the political conditions these practices create for persons across the spectrum of gender identities and sexual orientations, placing them in the subdisciplines of human communication, media, and public and rhetorical communication. The collection also looks to the future of transgender research with suggestions and directives for continued work. This comprehensive study inspires critical thinking about gender identity and transgender lives from within the vocabularies and methodologies of communication studies.

Author: Peyton Paxson
Publisher: Bloomsbury Publishing USA
ISBN: 1501329960
Category : Social Science
Languages : en
Pages : 378

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Book Description
Mass Communications and Media Studies: An Introduction, 2nd edition is a comprehensive yet concise survey of the history of mass communication media, discussing the current state of each medium, and anticipating the future of mass media. Divided into twelve chapters, it can be used in either 16-week semesters or 12-week terms. Retaining the successful organization of the 1st edition, Peyton Paxson writes in an accessible and well-organized manner, catering to both the needs of students and instructors. He begins each chapter with a list of the current issues and trends concerning the chapter's topic, followed by a brief history of that topic, its current state, predictions for the future, an assessment of career opportunities, and discussion questions for critical thinking. More than just updating statistical data, the 2nd edition weaves in discussions of relevant contemporary issues, including crowdsourcing, going 'viral', interactive advertising, tv industry consolidation, 'the internet of things', conflicting ideas of net neutrality and their continuing implications in a more-connected world.