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Commodity Advertising

Commodity Advertising PDF Author: Olan D. Forker
Publisher: Lexington Books
ISBN: 9780029104057
Category : Business & Economics
Languages : en
Pages : 322

Book Description
To learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com.

Commodity Advertising

Commodity Advertising PDF Author: Olan D. Forker
Publisher: Lexington Books
ISBN: 9780029104057
Category : Business & Economics
Languages : en
Pages : 322

Book Description
To learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com.

The Commodity Culture of Victorian England

The Commodity Culture of Victorian England PDF Author: Thomas Richards
Publisher: Stanford University Press
ISBN: 9780804719018
Category : History
Languages : en
Pages : 338

Book Description
This provocative and theoretically sophisticated book reveals how capitalism produced and sustained a culture of its own in the nineteenth and early twentieth centuries. "Richards provides a valuable account of the interaction between cultural and business development in Victorian England by focusing on the evolution of advertising. Through an examination of five case studies, ranging from how advertisers employed images of the Crystal Palace Exhibition of 1851 to their use of images of women just before WWI, he argues that the British developed a new type of culture in the mid and late-19th century--a new way of thinking and living increasingly based upon the possession of material goods, commodities. Revising the findings of some earlier scholars, Richards shows that 'cultural forms of consumerism . . . came into being well before the consumer economy did.' The 50 well-reproduced advertising images greatly enhance the value of this study." --M. Blackford, "Choice"

Commodity Marketing

Commodity Marketing PDF Author: Margit Enke
Publisher: Springer Nature
ISBN: 3030906574
Category : Business & Economics
Languages : en
Pages : 421

Book Description
Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. This book tackles the key issues associated with the marketing of commodities and the processes of commoditization and de-commoditization. It summarizes the state of the art on commodity marketing, providing an overview of current debates. It also offers managerial insights, case studies, and guidance to help manage and market commodity goods and services.

Modern Advertising and the Market for Audience Attention

Modern Advertising and the Market for Audience Attention PDF Author: Zoe Sherman
Publisher: Routledge
ISBN: 131551155X
Category : Business & Economics
Languages : en
Pages : 279

Book Description
Modern advertising was created in the US between 1870 and 1920 when advertisers and the increasingly specialized advertising industry that served them crafted means of reliable access to and knowledge of audiences. This highly original and accessible book re-centers the story of the invention of modern advertising on the question of how access to audiences was streamlined and standardized. Drawing from late-nineteenth and early-twentieth-century materials, especially from the advertising industry’s professional journals and the business press, chapters on the development of print media, billboard, and direct mail advertising illustrate the struggles amongst advertisers, intermediaries, audience-sellers, and often-resistant audiences themselves. Over time, the maturing advertising industry transformed the haphazard business of getting advertisements before the eyes of the public into a market in which audience attention could be traded as a commodity. This book applies economic theory with historical narrative to explain market participants’ ongoing quests to expand the reach of the market and to increase the efficiency of attention harvesting operations. It will be of interest to scholars of contemporary American advertising, the history of advertising more generally, and also of economic history and theory.

Advertising & Selling

Advertising & Selling PDF Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 908

Book Description

Amendments to the Agricultural Marketing Agreement Act of 1937

Amendments to the Agricultural Marketing Agreement Act of 1937 PDF Author: United States. Congress. House. Committee on Agriculture. Subcommittee on Domestic Marketing and Consumer Relations
Publisher:
ISBN:
Category : Produce trade
Languages : en
Pages : 114

Book Description

Amendments to the Agricultural Marketing Agreement Act of 1937

Amendments to the Agricultural Marketing Agreement Act of 1937 PDF Author: United States. Congress. House. Committee on Agriculture
Publisher:
ISBN:
Category :
Languages : en
Pages : 114

Book Description

Agricultural Marketing Agreement Act

Agricultural Marketing Agreement Act PDF Author: United States. Congress. House. Committee on Agriculture
Publisher:
ISBN:
Category :
Languages : en
Pages : 78

Book Description

The Psychology of Selling and Advertising

The Psychology of Selling and Advertising PDF Author: Edward Kellogg Strong
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 492

Book Description

Agricultural Marketing Agreement Act: Promotion of California-grown Peaches, Include Pears for Canning and Freezing, Restrict Imports of Unshelled Filberts

Agricultural Marketing Agreement Act: Promotion of California-grown Peaches, Include Pears for Canning and Freezing, Restrict Imports of Unshelled Filberts PDF Author: United States. Congress. House. Committee on Agriculture. Subcommittee on Domestic Marketing and Consumer Relations
Publisher:
ISBN:
Category : Fruit
Languages : en
Pages : 88

Book Description

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