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Author: Edmund Wilson Publisher: Farrar, Straus and Giroux ISBN: 0374600260 Category : Literary Criticism Languages : en Pages : 481
Book Description
Classics and Commercials: A Literary Chronicle of the Forties showcases Edmund Wilson's critical writings spanning decades and continents. Many of these essays first appeared in the New Yorker. Here is Wilson on Jane Austen, Thackeray, Edith Wharton, Tolstoy, Swift (the classics) as well as brilliant observations on Poe, H.P Lovecraft, detective stories, and other commercial literature. This wide-ranging study from one of the most influential man of letters demonstrates Wilson's supreme skills as both literary and cultural critic.
Author: Edmund Wilson Publisher: Farrar, Straus and Giroux ISBN: 0374600260 Category : Literary Criticism Languages : en Pages : 481
Book Description
Classics and Commercials: A Literary Chronicle of the Forties showcases Edmund Wilson's critical writings spanning decades and continents. Many of these essays first appeared in the New Yorker. Here is Wilson on Jane Austen, Thackeray, Edith Wharton, Tolstoy, Swift (the classics) as well as brilliant observations on Poe, H.P Lovecraft, detective stories, and other commercial literature. This wide-ranging study from one of the most influential man of letters demonstrates Wilson's supreme skills as both literary and cultural critic.
Author: Luke Sullivan Publisher: John Wiley & Sons ISBN: 1119164028 Category : Business & Economics Languages : en Pages : 451
Book Description
The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict. Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer. Turn great ideas into successful campaigns Work effectively in all media channels Avoid the kill shots that will sink any campaign Protect your work Succeed without selling out Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work.
Author: John Caples Publisher: ISBN: Category : Business & Economics Languages : en Pages : 0
Book Description
A legend in advertising for more than 60 years, John Caples's classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field.
Author: James Seaton Publisher: Cambridge University Press ISBN: 1139916270 Category : Literary Criticism Languages : en Pages : 237
Book Description
This book offers a history of literary criticism from Plato to the present, arguing that this history can best be seen as a dialogue among three traditions - the Platonic, Neoplatonic, and the humanistic, originated by Aristotle. There are many histories of literary criticism, but this is the first to clarify our understanding of the many seemingly incommensurable approaches employed over the centuries by reference to the three traditions. Making its case by careful analyses of individual critics, the book argues for the relevance of the humanistic tradition in the twenty-first century and beyond.
Author: Patrick Murray Publisher: Routledge ISBN: 1317973194 Category : Social Science Languages : en Pages : 501
Book Description
Reflections on Commercial Life, an anthology of writings, from the ancient Greeks to contemporary thinkers, provides students, scholars, and general readers an opportunity to develop a more self-conscious and critical relationship to commercial life. Selections are drawn from seminal works of high intellectual and literary quality. Through an inquiry into history, nature, and outcomes, this volume offers the opportunity to explore, as never before, alternatives to modern commercial life.
Author: J. R. Hartley Publisher: Ishi Press ISBN: 9784871876896 Category : Sports & Recreation Languages : en Pages : 130
Book Description
J. R. Hartley's best-known catch to date is the public imagination. Here are his elusive fishing recollections told in a series of sometimes vividly comic chronological cameos, ranging period and location from York school days in the early 1930s through memorable outings on stream, spate river and loch to startling conclusion half a lifetime later on a Scottish summer night. Complimented by his protege Patrick Benson's evocative illustrations and with his anglers expertise lightly threaded throughout, J. R.'s story will touch every fly fisherman's experience. But it is book too that will appeal to everyone even those who have never held a rod, for the engaging point that emerges of the ultimate reluctant hero.
Author: Edmund Wilson
Author: Edmund Wilson
Author: Wilson Edmund (Auteur, Critique littéraire)
Author: Luke Sullivan
Author: John Caples
Author: James Seaton
Author: Edmund Wilson
Author: Patrick Murray
Author: Edmund Wilson
Author: Frank Raymond Leavis
Author: J. R. Hartley