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Author: Daniel Vaca Publisher: Harvard University Press ISBN: 0674243978 Category : Religion Languages : en Pages : 337
Book Description
A new history explores the commercial heart of evangelical Christianity. American evangelicalism is big business. For decades, the world’s largest media conglomerates have sought out evangelical consumers, and evangelical books have regularly become international best sellers. In the early 2000s, Rick Warren’s The Purpose Driven Life spent ninety weeks on the New York Times Best Sellers list and sold more than thirty million copies. But why have evangelicals achieved such remarkable commercial success? According to Daniel Vaca, evangelicalism depends upon commercialism. Tracing the once-humble evangelical book industry’s emergence as a lucrative center of the US book trade, Vaca argues that evangelical Christianity became religiously and politically prominent through business activity. Through areas of commerce such as branding, retailing, marketing, and finance, for-profit media companies have capitalized on the expansive potential of evangelicalism for more than a century. Rather than treat evangelicalism as a type of conservative Protestantism that market forces have commodified and corrupted, Vaca argues that evangelicalism is an expressly commercial religion. Although religious traditions seem to incorporate people who embrace distinct theological ideas and beliefs, Vaca shows, members of contemporary consumer society often participate in religious cultures by engaging commercial products and corporations. By examining the history of companies and corporate conglomerates that have produced and distributed best-selling religious books, bibles, and more, Vaca not only illustrates how evangelical ideas, identities, and alliances have developed through commercial activity but also reveals how the production of evangelical identity became a component of modern capitalism.
Author: Daniel Vaca Publisher: Harvard University Press ISBN: 0674243978 Category : Religion Languages : en Pages : 337
Book Description
A new history explores the commercial heart of evangelical Christianity. American evangelicalism is big business. For decades, the world’s largest media conglomerates have sought out evangelical consumers, and evangelical books have regularly become international best sellers. In the early 2000s, Rick Warren’s The Purpose Driven Life spent ninety weeks on the New York Times Best Sellers list and sold more than thirty million copies. But why have evangelicals achieved such remarkable commercial success? According to Daniel Vaca, evangelicalism depends upon commercialism. Tracing the once-humble evangelical book industry’s emergence as a lucrative center of the US book trade, Vaca argues that evangelical Christianity became religiously and politically prominent through business activity. Through areas of commerce such as branding, retailing, marketing, and finance, for-profit media companies have capitalized on the expansive potential of evangelicalism for more than a century. Rather than treat evangelicalism as a type of conservative Protestantism that market forces have commodified and corrupted, Vaca argues that evangelicalism is an expressly commercial religion. Although religious traditions seem to incorporate people who embrace distinct theological ideas and beliefs, Vaca shows, members of contemporary consumer society often participate in religious cultures by engaging commercial products and corporations. By examining the history of companies and corporate conglomerates that have produced and distributed best-selling religious books, bibles, and more, Vaca not only illustrates how evangelical ideas, identities, and alliances have developed through commercial activity but also reveals how the production of evangelical identity became a component of modern capitalism.
Author: Churches Incorporated Looking Behind The Cross Looking Beyond The Cross Publisher: Page Vision Press ISBN: 1960946021 Category : Young Adult Nonfiction Languages : en Pages : 240
Book Description
James E. Alston's Masterpiece 'Churches Incorporated’: A Deep Dive into Church Dynamics and Societal Impact Acclaimed author James E. Alston's groundbreaking work, 'Churches Incorporated’, is a tour de force in the exploration of the intricate dynamics of church organizations and their societal impact. This book, now available in its most refined edition, is a testament to Alston's exceptional ability to delve into complex societal issues with profound depth, originality, and a keen sense of empathy. Already gracing the shelves of major bookstores and available on online platforms, this significant work offers readers an unparalleled perspective on the operations and societal impact of church organizations. It addresses a wide array of topics, from the perplexing decline in church attendance to the psychological effects of churches on individuals, providing a comprehensive and enlightening understanding of the role of churches in today's society. James E. Alston, a seasoned author with an unwavering passion for unveiling societal truths, has a rich history of producing compelling works that challenge conventional thinking. His commitment to truth and transparency has marked him as a distinctive and respected voice in contemporary literature. 'Churches Incorporated’ is a work of non-fiction that masterfully explores the intricate dynamics within church organizations, both small and large. It provides a candid and deeply moving look at church leadership, the experiences of pastors' children, and the impact of church decisions on societal norms and mores. The book has already received glowing reviews for its insightful and thought-provoking content, with readers praising its honesty, courage, and thoughtfulness. Alston's readership spans across the globe, with his books being particularly popular among those interested in societal dynamics and religious institutions. The royalties from his books have seen a steady increase over the years, and 'Churches Incorporated' is expected to further boost these figures. In a touching tribute to Andrea Taylor-Benjamin, a percentage of this book's sales will be donated to the American Cancer Society. Alston plans to continue his exploration of societal structures in his future works. He aims to reach a wider audience and contribute significantly to societal discourse through his writings. "I am thrilled to share 'Churches Incorporated' with my readers. It's a culmination of extensive research and deep reflection on the role of church organizations in our society," said Alston. Readers are encouraged to purchase the best version of 'Churches Incorporated’ from their preferred bookstore or online platform. For more information about James E. Alston and his works, visit his official website or follow him on social media. James E. Alston is a renowned author known for his insightful works on societal structures. His books are widely read and have contributed significantly to societal discourse. For press inquiries, please contact his PR representative, Matthew Coleman at 650 600 9627 or email him at [email protected]
Author: Daniel Vaca
Author: Daniel Vaca
Author: Churches Incorporated Looking Behind The Cross Looking Beyond The Cross 
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