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Author: G. Radha Krishna Publisher: ISBN: Category : China Languages : en Pages : 244
Book Description
With the advent of liberalization measures and the WTO into China, the country has become a market place for international players to compete with local and international players. Now, Chinese local markets have become so competitive that the companies th
Author: G. Radha Krishna Publisher: ISBN: Category : China Languages : en Pages : 244
Book Description
With the advent of liberalization measures and the WTO into China, the country has become a market place for international players to compete with local and international players. Now, Chinese local markets have become so competitive that the companies th
Author: Jing Wang Publisher: Harvard University Press ISBN: 9780674044821 Category : Business & Economics Languages : en Pages : 436
Book Description
One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Jing Wang’s experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system. Brand New China offers a detailed, penetrating, and up-to-date portrayal of branding and advertising in contemporary China. Wang takes us inside an advertising agency to show the influence of American branding theories and models. She also examines the impact of new media practices on Chinese advertising, deliberates on the convergence of grassroots creative culture and viral marketing strategies, samples successful advertising campaigns, provides practical insights about Chinese consumer segments, and offers methodological reflections on pop culture and advertising research. This book unveils a “brand new” China that is under the sway of the ideology of global partnership while struggling not to become a mirror image of the United States. Wang takes on the task of showing where Western thinking works in China, where it does not, and, perhaps most important, where it creates opportunities for cross-fertilization. Thanks to its combination of engaging vignettes from the advertising world and thorough research that contextualizes these vignettes, Brand New China will be of interest to industry participants, students of popular culture, and the general reading public interested in learning about a rapidly transforming Chinese society.
Author: Mao Tse-Tung Publisher: Read Books Ltd ISBN: 1446545318 Category : Literary Collections Languages : en Pages : 192
Book Description
Quotations from Chairman Mao Tse-Tung' is a volume of selected statements taken from the speeches and writings by Mao Mao Tse-Tung, published from 1964 to 1976. It was often printed in small editions that could be easily carried and that were bound in bright red covers, which led to its western moniker of the 'Little Red Book'. It is one of the most printed books in history, and will be of considerable value to those with an interest in Mao Tse-Tung and in the history of the Communist Party of China. The chapters of this book include: 'The Communist Party', 'Classes and Class Struggle', 'Socialism and Communism', 'The Correct Handling of Contradictions Among The People', 'War and Peace', 'Imperialism and All Reactionaries ad Paper Tigers', 'Dare to Struggle and Dare to Win', et cetera. We are republishing this antiquarian volume now complete with a new prefatory biography of Mao Tse-Tung.
Author: Fenghua Tang Publisher: Diplomica Verlag ISBN: 3836690985 Category : Business & Economics Languages : en Pages : 91
Book Description
Ten or fifteen years ago global business was mainly in the hands of a select number of multinational giants. Small and medium-sized business concentrated on their home markets and perhaps one or two neighboring countries. Not so any longer. Even the smallest businesses have realized that they have something to market in distant countries. Under these circumstances, Chinese companies of all sizes in various industries have recently opened to foreign competition. According to the Chinese Commerce Ministry's new release on relevant report, the Chinese foreign investment reached a new record of 26,51 billion US-Dollars in 2007. This represented a growth of 25,3 percent compared to 2006. After the quantity expansion, the quality offensive comes silently. Today, Chinese companies throw not only millions of T-Shirts, toys or plastic bowls in the international market but also wireless LCD-televisions, telecom-equipment and precision tools as well. Chinese companies have realized that a competitive advantage based on low costs, low prices and large quantities in a global economy cannot defend itself long. Consequently, they focus consistently on innovation and brands. In addition, China's globalization also needs strong mental forces. China does not just want to be a world factory, but instead be an internationally competitive market place that Western competitors already are. In the involvement of Chinese companies abroad aimed at specific markets, several strategies are recognizable. German and European companies are facing new chances and challenges at the same time. People must correctly assess the situation and corporate strategies and business concepts, with which they respond effectively and sustainably. The following questions are the focus: In what areas and branches do Chinese companies concentrate in German market? Which Chinese companies go abroad? What are their market entry strategies? What are their competitive strategies? And what are the steps of Chinese investments? What problems in the Chinese M&A business in Germany? How to overcome or avoid them? What are other problems? What branches are suffering from Chinese competition in Germany and EU? Chances or threats? How can German companies face this shift in a global economy and respond appropriately?
Author: Chow Hou Wee Publisher: Prentice Hall ISBN: Category : Business & Economics Languages : en Pages : 324
Book Description
As China increasingly becomes an economic powerhouse, Westerners are faced with the challenge of understanding how Chinese business people do business. In order to do so, they must understand not only how China is modernizing, but also five thousand years of underlying Chinese culture. Confucian ethics, Taoist influences, and classics like Sun Zi's Art of War still offer powerful insights. One key influence long overlooked in the West is the "Thirty-Six Strategies": a summary of the key war strategies used by ancient Chinese warriors, which is widely known in China and frequently applied in business, by Chinese businesspeople and others throughout Asia. This book brings these strategies to the West, offering unique and timely insight into the mind of the Chinese strategist. This book presents insightful, thoughtful discussions of all 36 strategies, with examples of how they might be used by Asian businesspeople. The strategies encompass leveraging advantage, exploiting vulnerabilities; offensive strategies; deception, confusion, and what to do when desperate. This book bridges the gap of understanding between East and West -- and it has never been more timely.
Author: Savio Chan Publisher: John Wiley & Sons ISBN: 1118905903 Category : Business & Economics Languages : en Pages : 245
Book Description
Chinese Consumers are Changing The World – Understand Them and Sell To Them China has transformed itself from a feudal economy in the 19th century, to Mao and Communism in the 20th century, to the largest consumer market in the world by the early 21st century. China's Super Consumers explores the extraordinary birth of consumerism in China and explains who these super consumers are. China's Super Consumers offers an in-depth explanation of what's inside the minds of Chinese consumers and explores what they buy, where they buy, how they buy, and most importantly why they buy. The book is filled with real-world stories of the foreign and domestic companies, leading brands, and top executives who have succeeded in selling to this burgeoning marketplace. This remarkable book also takes you inside the boardrooms of the people who understand Chinese consumers and have had success in the Chinese market. A hands-on resource for succeeding in the Chinese marketplace Filled with real-world stories of companies who have made an impact in China Discover what the Chinese consumer wants and how to deliver the goods Written by Savio Chan and Michael Zakkour, two leading experts on the Chinese market This book is an invaluable resource for anyone who wants a clear understanding of how China's Super Consumers are changing the world and how to sell to them.
Author: Frank T. Gallo Publisher: John Wiley & Sons ISBN: 0470827335 Category : Business & Economics Languages : en Pages : 277
Book Description
In this revised edition of Frank Gallo's best-selling book, the author brings the story of leadership in China right up to date. With new material on Chinese leadership styles and the challenges of going global, the book is ideal for any international manager who wants to better understand how to blend the best practices of Western leadership with traditional Chinese wisdom. The content comes from a combination of English and Chinese literature, interviews with practicing executives in China as well as the author's own experience as a leader in China. Dr. Frank Gallo, the Greater China Chief Leadership Consultant for Hewitt Associates, offers sage advice on effective leadership practices for the China market. His key areas of focus include: the unique challenge and complex issues of leading a firm or division in China major areas of cultural differences such as teamwork, decision-making and employee motivation, between Chinese and Western business practices common areas of misunderstanding such as truth versus courteousness; managing a hierarchy versus empowerment; and dealing with the role of the individual rather than the rule of law implementing effective leadership strategies and development with a Chinese company. This timely book will ensure a harmonious leadership style that draws out the best from both Western and Chinese business practices.
Author: Hongmei Li Publisher: John Wiley & Sons ISBN: 1509511148 Category : Social Science Languages : en Pages : 280
Book Description
This book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in China’s search for modernity and cultural globalization. It compares and contrasts the advertising practices of Chinese advertising agencies and foreign advertising agencies, and Chinese brands and foreign brands, with a particular focus on the newest digital advertising practices in the post WTO era. Based on extensive interviews, participant observation, and a critical analysis of secondary data, Li offers an engaging analysis of the transformation of Chinese advertising in the past three decades in Post-Mao China. Drawing upon theories of political economy, media, and cultural studies, her analysis offers most significant insights in advertising and consumer culture as well as the economic, social, political, and cultural transformations in China. The book is essential for students and scholars of communication, media, cultural studies and international business, and all those interested in cultural globalization and China.
Author: Danai Krokou Publisher: Business Expert Press ISBN: 1637422512 Category : Business & Economics Languages : en Pages : 487
Book Description
Do you want the most up-to-date knowledge on the Chinese market all in one place? Now you can have it—in a set of 3 must-reads. This three-title collection is a must-have for Western entrepreneurs and SMEs doing business in or with China. The books are packed with practical advice, applicable decision-making processes and strategy options. The Chinese Market Series set includes: The Chinese Market An essential factor for the success of entrepreneurs and professionals engaging in business in or with China is being able to understand and correctly set up a sustainable and effective corporate structure. This book discusses different company structures, applicable decision-making processes and management issues to help you choose the most suitable structure. Topics covered include tax, legal, intellectual property rights, common pitfalls, and ways to address them. The Chinese e-Merging Market This book is designed to work as a step-by-step guide to the online marketplace and social media environment in China. It provides a detailed overview of the Chinese online market and proposes a variety of strategies available to foreign companies. It contains practical advice, the latest data and relevant links for further reference that Western SMEs, investors, and entrepreneurs can use to establish their online presence in China. Trading with China This is a concise and useful handbook to Western businesses, entrepreneurs and investors doing business with or in China. It is an essential guide of great use to anyone who considers exporting goods, services and technology to the Chinese market. It discusses major issues such as market barriers, import requirements, distribution channels, labelling, and operational challenges. The book contains industry information, updated data, key models, practical advice, and strategy options for different types of companies and industry sectors.
Author: G. Radha Krishna
Author: G. Radha Krishna
Author: Jing Wang
Author: Mao Tse-Tung
Author: Fenghua Tang
Author: Chow Hou Wee
Author: Savio Chan
Author: Frank T. Gallo
Author: Oliver H. M. Yau
Author: Hongmei Li
Author: Danai Krokou