Author: Publisher:
ISBN:
Category :
Languages : en
Pages : 0
Book Description
China Life Insurance Company, Ltd. SWOT Analysis
Author: New York Life Insurance Company SWOT Analysis
Author: Marketing Death
Author: Cheris Shun-ching ChanPublisher: OUP USA
ISBN: 0195394070
Category : Business & Economics
Languages : en
Pages : 303
Book Description
"Marketing Death is the first book to offer a penetrating sociological analysis of the emergence of a life insurance market outside of the Euro-American context. Drawing on rich ethnographic data, it documents the processes and micro-politics through which local cultures shape the way a market is formed and, hence, sheds light on the dynamics through which modern capitalist enterprises are diffused to regions with different cultural traditions."--Publisher's description.
Metropolitan Life Insurance Company SWOT Analysis
Author: Massachusetts Mutual Life Insurance Company SWOT Analysis
Author: China's WTO Accession Reassessed
Author: Wang LuolinPublisher: Routledge
ISBN: 131763666X
Category : Political Science
Languages : en
Pages : 428
Book Description
China's accession to the World Trade Organisation in 2001 was a highly significant event both for China and for the wider world. This book argues that, although at the time some people doubted the likely benefits, China's WTO accession has been highly successful. It discusses how China has abided by its commitment to WTO terms and how WTO membership has contributed to China's reform and opening up; explores how vastly increased co-operative exchange with many countries around the world has been mutually beneficial in a range of fields including trade, science and culture; and shows how China's WTO membership has been a great stimulus both for China's economy and the world economy. The book considers the subject from a number of perspectives, and draws out lessons for future reform and development for China, and for China's relations with the rest of the world, emphasising the need to maintain a win-win approach.
Financial Services Marketing
Author: Christine EnnewPublisher: Routledge
ISBN: 1134076029
Category : Business & Economics
Languages : en
Pages : 464
Book Description
This new edition balances the theoretical and the practical for advanced undergraduates, those specialising in financial services at postgraduate level, individuals undertaking professional courses such as those offered by the IFS School of Finance, and employees working within the financial services sector. Ennew & Waite draw from global business cases in both B2B and B2C marketing, taking a unique approach in terms of structure by splitting discussion between marketing for acquisition and marketing for retention. This fully updated and revised second edition features: A revised approach to the industry in the light of the global financial crisis, including ethical considerations, consumer confidence issues, and new approaches to regulation New sections on e-commerce and its impact on customer relationships New case studies and vignettes A new companion website to support teaching, including PowerPoint slides, test bank questions, additional cases and cameo video mini-lectures. Financial Services Marketing 2e will help the student and the practitioner to develop a firm grounding in the fundamentals of financial services strategy, customer acquisition and customer development. Reflecting the realities of financial services marketing in an increasingly complex sector, it provides the most up-to-date, international and practical guide to the subject available.
Global Strategy in the Service Industries
Author: Mario GlowikPublisher: Taylor & Francis
ISBN: 1317402359
Category : Business & Economics
Languages : en
Pages : 211
Book Description
Global service-based firms are often 'born global,' and these organizations have developed integrated global strategies based on industry relationships, in order to thrive in new environments. Focusing on these global strategies, this textbook explores the workings of modern service businesses, presenting theoretical management concepts alongside illustrative examples. Original case studies from a range of global sectors, including Starbucks and Facebook, as well as broader studies, such as healthcare in Japan, provide practical insights into the art of thriving as a global business. Written by a leading expert in the field, this multidisciplinary text is a vital read for all scholars and students wishing to view strategic relationships from the focal point of service industries.
12th International Conference on Finance & Banking
Author: Publisher:
ISBN: 9788072485543
Category : Banks and banking, International
Languages : en
Pages :
Book Description
Crap
Author: Wendy A. WolosonPublisher: University of Chicago Press
ISBN: 022666449X
Category : History
Languages : en
Pages : 405
Book Description
Crap. We all have it. Filling drawers. Overflowing bins and baskets. Proudly displayed or stuffed in boxes in basements and garages. Big and small. Metal, fabric, and a whole lot of plastic. So much crap. Abundant cheap stuff is about as American as it gets. And it turns out these seemingly unimportant consumer goods offer unique insights into ourselves—our values and our desires. In Crap: A History of Cheap Stuff in America, Wendy A. Woloson takes seriously the history of objects that are often cynically-made and easy to dismiss: things not made to last; things we don't really need; things we often don't even really want. Woloson does not mock these ordinary, everyday possessions but seeks to understand them as a way to understand aspects of ourselves, socially, culturally, and economically: Why do we—as individuals and as a culture—possess these things? Where do they come from? Why do we want them? And what is the true cost of owning them? Woloson tells the history of crap from the late eighteenth century up through today, exploring its many categories: gadgets, knickknacks, novelty goods, mass-produced collectibles, giftware, variety store merchandise. As Woloson shows, not all crap is crappy in the same way—bric-a-brac is crappy in a different way from, say, advertising giveaways, which are differently crappy from commemorative plates. Taking on the full brilliant and depressing array of crappy material goods, the book explores the overlooked corners of the American market and mindset, revealing the complexity of our relationship with commodity culture over time. By studying crap rather than finely made material objects, Woloson shows us a new way to truly understand ourselves, our national character, and our collective psyche. For all its problems, and despite its disposability, our crap is us.