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Author: H. Kelly-Holmes Publisher: Springer ISBN: 0230503012 Category : Business & Economics Languages : en Pages : 221
Book Description
Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new 'multilingual' features. The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.
Author: H. Kelly-Holmes Publisher: Springer ISBN: 0230503012 Category : Business & Economics Languages : en Pages : 221
Book Description
Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new 'multilingual' features. The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.
Author: Kenneth Oppel Publisher: Harper Collins ISBN: 0061975141 Category : Young Adult Fiction Languages : en Pages : 407
Book Description
"Mr. Cruse, how high would you like to fly?" A smile soared across my face. "As high as I possibly can." Pilot-in-training Matt Cruse and Kate de Vries, expert on high-altitude life-forms, are invited aboard the Starclimber, a vessel that literally climbs its way into the cosmos. Before they even set foot aboard the ship, catastrophe strikes: Kate announces she is engaged—and not to Matt. Despite this bombshell, Matt and Kate embark on their journey into space, but soon the ship is surrounded by strange and unsettling life-forms, and the crew is forced to combat devastating mechanical failure. For Matt, Kate, and the entire crew of the Starclimber, what began as an exciting race to the stars has now turned into a battle to save their lives. Award-winning and bestselling author Kenneth Oppel brings us back to a rich world of flight and fantasy in this breathtaking new sequel to Airborn and Skybreaker.
Author: Wendy Bishop Publisher: ISBN: Category : Education Languages : en Pages : 244
Book Description
Wendy Bishop and David Starkey have created a remarkable resource volume for creative writing students and other writers just getting started. In two- to ten-page discussions, these authors introduce forty-one central concepts in the fields of creative writing and writing instruction, with discussions that are accessible yet grounded in scholarship and years of experience. Keywords in Creative Writing provides a brief but comprehensive introduction to the field of creative writing through its landmark terms, exploring concerns as abstract as postmodernism and identity politics alongside very practical interests of beginning writers, like contests, agents, and royalties. This approach makes the book ideal for the college classroom as well as the writer’s bookshelf, and unique in the field, combining the pragmatic accessibility of popular writer’s handbooks, with a wider, more scholarly vision of theory and research.
Author: Steven Dillon Publisher: University of Texas Press ISBN: 9780292782273 Category : Performing Arts Languages : en Pages : 280
Book Description
What do contemporary American movies and directors have to say about the relationship between nature and art? How do science fiction films like Steven Spielberg's A.I. and Darren Aronofsky's π represent the apparent oppositions between nature and culture, wild and tame? Steven Dillon's intriguing new volume surveys American cinema from 1990 to 2002 with substantial descriptions of sixty films, emphasizing small-budget independent American film. Directors studied include Steven Soderbergh, Darren Aronofsky, Todd Haynes, Harmony Korine, and Gus Van Sant, as well as more canonical figures like Martin Scorcese, Robert Altman, David Lynch, and Steven Spielberg. The book takes its title and inspiration from Andrei Tarkovsky's 1972 film Solaris, a science fiction ghost story that relentlessly explores the relationship between the powers of nature and art. The author argues that American film has the best chance of aesthetic success when it acknowledges that a film is actually a film. The best American movies tell an endless ghost story, as they perform the agonizing nearness and distance of the cinematic image. This groundbreaking commentary examines the rarely seen bridge between select American film directors and their typically more adventurous European counterparts. Filmmakers such as Lynch and Soderbergh are cross-cut together with Tarkovsky and the great French director, Jean-Luc Godard, in order to test the limits and possibilities of American film. Both enthusiastically cinephilic and fiercely critical, this book puts a decade of U.S. film in its global place, as part of an ongoing conversation on nature and art.
Author: Neil Gaiman Publisher: Headline ISBN: 9780755336609 Category : Short stories Languages : en Pages : 432
Book Description
One hell of a huge book of great, exciting stories which will become a uniting force for readers of all forms of imaginative fiction. Rather than being dictated by genre, for co-editors Gaiman and Sarrantonio there is only one true distinction in fiction: the one dividing realistic and imaginative fiction. STORIES is a collection of the very best original fiction from some of the most imaginative writers in the world, as well as a showcase for some of fiction's newer stars. Contributors include: Roddy Doyle; Joyce Carol Oates; Joanne Harris; Neil Gaiman; Michael Marshall; Smith; Joe R. Lansdale; Walter Mosley; Richard Adams; Jodi Picoult; Michael Swanwick; Peter Straub; Lawrence Block; Jeffrey Ford; Chuck Palahniuk; Diana Wynne Jones; Stewart O'Nan; Gene Wolfe; Carolyn Parkhurst; Kat Howard; Jonathan Carroll; Jeffrey Deaver; Tim Powers; Al Sarrantonio; Kurt Andersen; Michael Moorcock; Elizabeth Hand; Joe Hill
Author: Ben Calvert Publisher: Routledge ISBN: 1134692471 Category : Performing Arts Languages : en Pages : 242
Book Description
The definitive reference guide to an area of rapidly expanding academic interest this comprehensive and up-to-date guide looks at: theoretical perspectives; narrative, representation, bias; television genres; content analysis, audience research and relevant social, economic and political phenomena.
Author: H. Kelly-Holmes
Author: H. Kelly-Holmes
Author: Audrey Sutherland
Author: Kenneth Oppel
Author: 
Author: Wendy Bishop
Author: Steven Dillon
Author: Julie Maxwell
Author: Neil Gaiman
Author: Bob Sullo
Author: Ben Calvert