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Author: Jeanniey Mullen Publisher: John Wiley & Sons ISBN: 1118059352 Category : Computers Languages : en Pages : 312
Book Description
If the idea of starting an email marketing campaign overwhelms you, the authors of Email Marketing: An Hour a Day will introduce you to email marketing basics, demonstrate how to manage details and describe how you can track and measure results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute an email marketing campaign in just one hour a day. When you feel comfortable with the basics, learn how to use video and audio enabled email, implement tools like mobile devices and leverage social networks.
Author: Jeanniey Mullen Publisher: John Wiley & Sons ISBN: 1118059352 Category : Computers Languages : en Pages : 312
Book Description
If the idea of starting an email marketing campaign overwhelms you, the authors of Email Marketing: An Hour a Day will introduce you to email marketing basics, demonstrate how to manage details and describe how you can track and measure results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute an email marketing campaign in just one hour a day. When you feel comfortable with the basics, learn how to use video and audio enabled email, implement tools like mobile devices and leverage social networks.
Author: Anthony G. Bennett Publisher: McGraw Hill Professional ISBN: 0071626158 Category : Business & Economics Languages : en Pages : 481
Book Description
"A real world tool for helping develop effective marketing strategies and plans." -- Dennis Dunlap, Chief Executive Officer, American Marketing Association "For beginners and professionals in search of answers." -- Stephen Joel Trachtenberg, President Emeritus and University Professor of Public Service, The George Washington University "A 'must read' for every business major and corporate executive." -- Clarence Brown, former Acting Secretary, U.S. Department of Commerce The Biggest Companies. The Boldest Campaigns. THE BEST INSIDER'S GUIDE ON THE MARKET. The most comprehensive book of its kind, The Big Book of Marketing is the definitive resource for marketing your business in the twenty-first century. Each chapter covers a fundamental aspect of the marketing process, broken down and analyzed by the greatest minds in marketing today. For the first time ever, 110 experts from the world's most successful companies reveal their step-by-step strategies, proven marketing tools, and tricks of the trade—fascinating, exclusive, real-world case studies from an all-star roster of companies, including: ACNielsen * Alcoa * American Express * Amtrak * Antimicrobial * Technologies Group * APL Logistics * Arnold * AT&T * Atlas Air * Bloomingdale's * BNSF * Boeing * Bristol-Myers Squibb * Burson-Marsteller * BzzAgent * Caraustar * Cargill * Carnival * Coldwell Banker * Colgate-Palmolive * Colonial Pipeline * Con-way * Costco * Dean Foods * Discovery Communications * Draftfcb * DSC Logistics * DuPont * Edelman * ExxonMobil * Fabri-Kal * FedEx Trade Networks * Fleishman-Hillard * Ford * Frito-Lay * GE * Greyhound * Hair Cuttery * Hilton * HOLT CAT * IBM * Ingram Barge * Ingram Micro * International Paper * John Deere * Kimberly-Clark * Kodak * Kraft * L.L.Bean * Landor * Long Island Rail Road * Lulu.com * Mars * MCC * McCann * McDonald's * McKesson * Nationals * NCR * New York Times * Nordstrom * Ogilvy Action * OHL * 1-800Flowers.com * Overseas Shipholding Group * Owens Illinois * P & G * Papa John's * Paramount Pictures * Patagonia * PepsiCo * Pfizer * Porter Novelli * RAPP * Ritz-Carlton * Safeway * Saks Fifth Avenue * Sara Lee * SC Johnson * Sealed Air * Sears * Silgan * Skyhook * Snap-on Tools * Southwest * Sports and Leisure * ResearchGroup * Staples * Stoner * Supervalu * Synovate * Tanimura & Antle * TBWA * Tenet Healthcare * Texas Instruments * 3M * ToysRUs * Trader Joe's * Tupperware * Under Armour * United Airlines * United Stationers * Verizon * VISA * Weyerhaeuser * Wilson Sporting Goods * Wunderman * Xerox * Y&R * Zappos.com No matter what business you're in--from retail and manufacturing to service and nonprofit--The Big Book of Marketing offers the most practical, hands-on advice you’ll ever find . . . from the best in the business. Anthony G. Bennett taught marketing at Georgetown University. With three decades of experience in the field, he has held a variety of key marketing positions at Fortune 500 companies, including AT&T and others. He resides in McLean, Virginia.
Author: Upamanyu Chatterjee Publisher: Penguin Books India ISBN: 9780140236255 Category : Languages : en Pages : 316
Book Description
A Fascinating Portrayal Of Life In An Indian Middle-Class Family By The Best-Selling Author Of English, August Upamanyu Chatterjee S Second Novel Brilliantly Recreates Life In An Average Indian Family At The End Of The Twentieth Century. Jamun, The Central Character, Is A Young Man, Unmarried, Adrift. He Stays Away From His Family, Which Comprises His Parents, Urmila And Shyamanand, His Elder Brother, Burfi, His Sister-In-Law, Joyce, His Two Nephews And The Children S Ayah. Jamun Returns To The Family When His Mother Is Hospitalized. Once There, He Decides To Stay On Until One Of His Ailing Parent Dies. He Barely Admits To Himself That There Is Another, Probably Stronger, Reason For His Extended Stay In The Family Home-An Old Friend Kasturi, Now Married And Pregnant, Who Has Returned To The City (That She Associates With Jamun) . . . Flitting Back And Forth In Time And Space, And Writing In A Language Of Unsurpassed Richness And Power, Upamanyu Chatterjee Presents A Funny, Bitterly Accurate And Vivid Portrait Of The Awesome Burden Of Family Ties.
Author: Lewis H. Gann Publisher: Auburn House ISBN: 9780865691599 Category : Political Science Languages : en Pages : 317
Book Description
After World War II, Western Europe became closely linked to the United States--economically through a variety of associations within the Atlantic Community, and militarily through NATO. This volume stresses the strategic importance of Western Europe for the United States. It provides detailed surveys of the background and preparedness of the NATO defense forces and the forces of Austria, Switzerland, and other countries of strategic importance. Each chapter provides a general outline of military developments since 1945, including such topics as: the relationship between armed forces and society; recruitment practices; armaments; organization; relations with NATO; and future projections. The authoritative series of descriptive, historical, and analytical essays in this volume makes it an essential resource for defense specialists, policymakers, and scholars of Western Europe.
Author: Sandra Knowles Weller Publisher: Caister Academic Press Limited ISBN: 9781904455769 Category : Science Languages : en Pages : 0
Book Description
Alphaherpesviruses are a fascinating group of DNA viruses that includes important human pathogens such as herpes simplex virus type 1 (HSV-1), HSV-2, and varicella-zoster virus (VZV): the causative agents of cold sores, genital ulcerous disease, and chickenpox/shingles, respectively. A key attribute of these viruses is their ability to establish lifelong latent infection in the peripheral nervous system of the host. Such persistence requires subversion of the host's immune system and intrinsic antiviral defense mechanisms. Understanding the mechanisms of the immune evasion and what triggers viral reactivation is a major challenge for today's researchers. This has prompted enormous research efforts into understanding the molecular and cellular biology of these viruses. This up-to-date and comprehensive volume aims to distill the most important research in this area providing a timely overview of the field. Topics covered include: transcriptional regulation, DNA replication, translational control, virus entry and capsid assembly, the role of microRNAs in infection and oncolytic vectors for cancer therapy. In addition there is coverage of virus-host interactions, including apoptosis, subversion of host protein quality control and DNA damage response pathways, autophagy, establishment and reactivation from latency, interferon responses, immunity and vaccine development. Essential reading for everyone working with alphaherpesviruses and of interest to all virologists working on latent infections.
Author: Jeanniey Mullen
Author: Jeanniey Mullen
Author: Wisconsin. Division of Aeronautics
Author: Anthony G. Bennett
Author: 
Author: United States
Author: John Gallaugher
Author: Upamanyu Chatterjee
Author: Martin Van Creveld
Author: Lewis H. Gann
Author: Sandra Knowles Weller