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Author: Andrew Jaffe Publisher: John Wiley & Sons ISBN: 0471480916 Category : Business & Economics Languages : en Pages : 258
Book Description
"Casting for Big Ideas" ist das einzige Buch zum Thema Werbung, das sich mit der Leitung einer Werbeagentur auseinandersetzt. Es basiert auf der langjährigen Praxiserfahrung und dem engen Netz persönlicher Kontakte des Autors. Andrew Jaffe - Altvater der Werbebranche - präsentiert hier wichtige Lektionen zu Management und Erfolg einer Werbeagentur. Er macht deutlich, dass das Geschäftsmodell von vor 40 Jahren heute ausgedient hat, in einer Zeit, in der Kürzungen des Werbebudgets an der Tagesordnung sind und immer neue Formen externer Marketing Services und Strategien gefragt sind. Anhand der Metapher des Fliegenfischens beschreibt er einen Ansatz für langfristiges und beständiges Wachstum in dieser äußerst wettbewerbsintensiven und wechselhaften Branche, die ja gerade von kurzfristigen Erfolgen profitiert. Das Buch behandelt das Thema von einer Management-orientierten Perspektive unter dem Motto 'Zurück zu den Ideen', das von führenden modernen Autoren, wie Sergio Zyman und Mark Earls bereits postuliert wird. Enthalten sind Interviews mit führenden Köpfen von Top-Werbeagenturen wie z.B. Bob Schmetterer von Euro RSCG, Lazarus von Ogilvy und Jean-Marie Dru von TWBA. "Casting for Big Ideas": Der ultimative Ratgeber für Agenturchefs, die sich im modernen Geschäftsumfeld behaupten wollen.
Author: Andrew Jaffe Publisher: John Wiley & Sons ISBN: 0471480916 Category : Business & Economics Languages : en Pages : 258
Book Description
"Casting for Big Ideas" ist das einzige Buch zum Thema Werbung, das sich mit der Leitung einer Werbeagentur auseinandersetzt. Es basiert auf der langjährigen Praxiserfahrung und dem engen Netz persönlicher Kontakte des Autors. Andrew Jaffe - Altvater der Werbebranche - präsentiert hier wichtige Lektionen zu Management und Erfolg einer Werbeagentur. Er macht deutlich, dass das Geschäftsmodell von vor 40 Jahren heute ausgedient hat, in einer Zeit, in der Kürzungen des Werbebudgets an der Tagesordnung sind und immer neue Formen externer Marketing Services und Strategien gefragt sind. Anhand der Metapher des Fliegenfischens beschreibt er einen Ansatz für langfristiges und beständiges Wachstum in dieser äußerst wettbewerbsintensiven und wechselhaften Branche, die ja gerade von kurzfristigen Erfolgen profitiert. Das Buch behandelt das Thema von einer Management-orientierten Perspektive unter dem Motto 'Zurück zu den Ideen', das von führenden modernen Autoren, wie Sergio Zyman und Mark Earls bereits postuliert wird. Enthalten sind Interviews mit führenden Köpfen von Top-Werbeagenturen wie z.B. Bob Schmetterer von Euro RSCG, Lazarus von Ogilvy und Jean-Marie Dru von TWBA. "Casting for Big Ideas": Der ultimative Ratgeber für Agenturchefs, die sich im modernen Geschäftsumfeld behaupten wollen.
Author: Robert Matthews Publisher: ONEWorld Publications ISBN: Category : Science Languages : en Pages : 212
Book Description
"From the Big Bang to the Theory of Everything via the Selfish Gene and GM crops, Robert Matthews unveils twenty-five of the most revolutionary ideas in 21st century science. He describes the astonishing insights they give into the workings of nature - and the human story behind their discovery. The result is an essential guide to the cutting edge of science and what it reveals about the universe and our place within it."--BOOK JACKET.
Author: L. M. Elliott Publisher: HarperCollins ISBN: 0062430025 Category : Juvenile Fiction Languages : en Pages : 169
Book Description
For those who have ever felt out of place, this affirming and heartwarming book tells a powerful story of the American South, the love of a dog, and the power of music. Perfect for fans of Maxi's Secrets and How to Steal a Dog, and for anyone who's ever loved a dog. Whip-smart Ariel doesn’t fit in. Only in the winds of the Blue Ridge Mountains and spring storms that mirror the unhappiness she feels at home. Her brother understands her, but he’s in Afghanistan. Her father hasn't been the same since George deployed. Her mother focuses on Ariel’s gorgeous sister. When Gloria is selected to be an Apple Blossom Parade princess, Ariel feels even more the outsider and takes to the hills. There, during a raging storm, Ariel finds a lost dog who leads her to the safety of a cabin and Sergeant Josie, a former Army K-9 handler. Together—with music, dog-dancing, and a storm-child-crazy plan—the three outcasts find themselves. In this whimsical tale of self-discovery, L. M. Elliott captures the flavor of Virginia’s hunt country and Appalachia, while exploring definitions of beauty and belonging. Storm Dog will make readers proud to dance to their own rhythms.
Author: DK Publisher: Penguin ISBN: 0744022258 Category : Science Languages : en Pages : 690
Book Description
Explore the laws and theories of physics in this accessible introduction to the forces that shape our universe, our planet, and our everyday lives. Using a bold, graphics-led approach, The Physics Book sets out more than 80 of the key concepts and discoveries that have defined the subject and influenced our technology since the beginning of time. With the focus firmly on unpacking the thought behind each theory—as well as exploring when and how each idea and breakthrough came about—five themed chapters examine the history and developments in specific areas such as Light, Sound, and Electricity. Eureka moments abound: from Archimedes' bathtub discoveries about displacement and density, and Galileo's experiments with spheres falling from the Tower of Pisa, to Isaac Newton's apple and his conclusions about gravity and the laws of motion. You'll also learn about Albert Einstein's revelations about relativity; how the accidental discovery of cosmic microwave background radiation confirmed the Big Bang theory; the search for the Higgs boson particle; and why most of the universe is missing. If you've ever wondered exactly how physicists formulated—and proved—their abstract concepts, The Physics Book is the book for you. Series Overview: Big Ideas Simply Explained series uses creative design and innovative graphics along with straightforward and engaging writing to make complex subjects easier to understand. With over 7 million copies worldwide sold to date, these award-winning books provide just the information needed for students, families, or anyone interested in concise, thought-provoking refreshers on a single subject.
Author: Hester Schell Publisher: Taylor & Francis ISBN: 1317359186 Category : Performing Arts Languages : en Pages : 227
Book Description
Casting is an essential component of any film or video project, but the core skill-set needed to cast effectively is little understood. Casting Revealed: A Guide for Film Directors is a straightforward manual on the art and craft of casting. Here, director Hester Schell offers her insider perspective on casting workflows, industry standards, finding actors, running auditions, what to look for in a performance, contracts, and making offers. This new edition has been updated with fresh interviews with casting directors, full color head shots, new information about online video submissions, and a companion website featuring forms, contracts, and sample scenes for auditions. Gain a fuller understanding of the misunderstood art and craft of casting actors for film and video production. Learn to find the right actors for any production, run auditions, interview actors, effectively judge performances and video submissions, evaluate suitability for a role, discover what it is you need from an actor, view headshots, draft contracts, make offers, and navigate current industry standards, unions, and procedures. This new edition has been updated to include full color sample head shots, new content on online video submissions, listings of casting wesbites, film resources, and film commissions and a companion website featuring interviews with celebrated casting directors from New York, Portland, Boston and Austin, necessary forms, sign-in sheets, contracts, and sample scenes for auditions.
Author: Andrew Jaffe
Author: Andrew Jaffe
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Author: Robert Matthews
Author: L. M. Elliott
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Author: DK
Author: Hester Schell