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Author: Sarma, Sarmistha Publisher: IGI Global ISBN: 146667394X Category : Business & Economics Languages : en Pages : 417
Book Description
The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative to success in a competitive marketplace. Cases on Branding Strategies and Product Development: Successes and Pitfalls is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful brands. This premier reference work takes a global perspective on branding, providing unique insights for academicians and industrial experts in replicating the successful strategies in different markets.
Author: Sarma, Sarmistha Publisher: IGI Global ISBN: 146667394X Category : Business & Economics Languages : en Pages : 417
Book Description
The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative to success in a competitive marketplace. Cases on Branding Strategies and Product Development: Successes and Pitfalls is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful brands. This premier reference work takes a global perspective on branding, providing unique insights for academicians and industrial experts in replicating the successful strategies in different markets.
Author: Maldar Nusrath Jahan Yesav Publisher: ISBN: 9788131406960 Category : Brand name products Languages : en Pages : 376
Book Description
In the 20th century, as the bargaining power shifted from manufacturers to retailers, one thing remained constant throughout: importance of brands and branding. Supported by rising disposable incomes of middle class families and the desire of individuals
Author: Harsh V. Verma Publisher: Excel Books India ISBN: 9788174464804 Category : Brand equity Languages : en Pages : 500
Book Description
Brands are wealth generators of the 21st century. With this in mind 'Brand Management' focuses on the key decision areas of competition and brand, concept of brand, brand equity, brand over time and branding strategies. The theoretical constructs are illustrated using case studies.
Author: Waldemar Cudny Publisher: Routledge ISBN: 1351041924 Category : Architecture Languages : en Pages : 186
Book Description
This book explores theoretical concepts of strategic promotion and place branding in cities. It outlines the issues associated with strategic management of urban territories and highlights various types of development strategies that seek to encourage socio-economic development, growth and city branding, particularly within the tourism industry. It examines the rules and methods for analysing the current branding of a city and how new branding and promotion strategies are created. Through a range of international examples the book considers the missions, aims and implementation of branding strategies and the importance of monitoring and controlling procedures. The first part of the book provides theoretical context, followed by a detailed exploration of the promotional and branding strategy prepared for the city of Tomaszów Mazowiecki in Poland. This book provides the reader with theoretical and practical insights on city branding and will appeal to scholars and students in urban studies, geography, tourism, management and economics.
Author: Publisher: Vault Inc. ISBN: 1581314191 Category : Occupations Languages : en Pages : 394
Book Description
In this annual guide, Vault provides overviews of career paths and hiring trends for 2006 in major industries for college graduates. Industries covered include accounting, banking, consulting, consumer products and marketing, fashion, media and entertainment, government and politics, high tech, publishing, real estate, retail, and many more.
Author: M Earle Publisher: Elsevier ISBN: 1845694139 Category : Technology & Engineering Languages : en Pages : 441
Book Description
New product development is vital for the future of the food industry. Many books have been written on NPD theory over the last 40 years, but much can still be learnt by studying actual experiences of NPD. Case studies in food product development describes specific NPD projects in a variety of industries internationally and also records overall comments, written by the very people who have completed the projects. Part one outlines new product development in the food industry and part two views product development strategy and management in different companies and organisations. Parts three, four and five are twelve case studies on respectively the product development process, technological development, consumer and market research. Part six considers product development in practice and the final chapter demonstrates how product developers are being educated. The case studiers are written by experienced product developers talking openly about experiences with their own products. It is hoped that those faced with similar challenges will gain from these real life experiences. Mary and Dick are also co-authors with Allan Anderson of Food product development, which has achieved international success. Case studies in food product development is a complement and a practical companion to this book. Describes new product development in a variety of international industries Outlines new product development in the food industry and views product management and strategy in different organisations Includes case studies focusing on the product development process, technological development, and consumer and market research
Author: Sarma, Sarmistha
Author: Sarma, Sarmistha
Author: 
Author: Maldar Nusrath Jahan Yesav
Author: Graham Hankinson
Author: A. K. Chitale
Author: Harsh V. Verma
Author: JOBBER, DAVID
Author: Waldemar Cudny
Author: 
Author: M Earle