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Microeconomics for Business and Marketing

Microeconomics for Business and Marketing PDF Author: Peter E. Earl
Publisher: Edward Elgar Pub
ISBN: 9781852788629
Category : Business & Economics
Languages : en
Pages : 432

Book Description
'Microeconomics for Business and Marketing is an extremely impressive piece of work. I would go so far as to say that it is without any doubt the best textbook on microeconomics which is available, both in terms of the range of material covered and in the way in which it is presented so clearly. 'It will be useful for non-specialist economics students, because it shows them that economics, when done properly, can say some interesting things without making ridiculous assumptions. and specialists will benefit from having such a wide range of material made accessible in a single text. I would recommend it without hesitation.' - Paul Ormerod, author of The Death of Economics and Consultant, Henley Centre for Forecasting Microeconomics for Business and Marketing is a wide-ranging, innovative textbook which will stimulate students and teachers alike. It will be of particular relevance to students of marketing, commerce and business strategy. Specifically designed with today's larger class sizes in mind, the book encourages students to question and to develop both analytical and written skills, as well as to use economics as a tool for problem solving.

Microeconomics for Business and Marketing

Microeconomics for Business and Marketing PDF Author: Peter E. Earl
Publisher: Edward Elgar Pub
ISBN: 9781852788629
Category : Business & Economics
Languages : en
Pages : 432

Book Description
'Microeconomics for Business and Marketing is an extremely impressive piece of work. I would go so far as to say that it is without any doubt the best textbook on microeconomics which is available, both in terms of the range of material covered and in the way in which it is presented so clearly. 'It will be useful for non-specialist economics students, because it shows them that economics, when done properly, can say some interesting things without making ridiculous assumptions. and specialists will benefit from having such a wide range of material made accessible in a single text. I would recommend it without hesitation.' - Paul Ormerod, author of The Death of Economics and Consultant, Henley Centre for Forecasting Microeconomics for Business and Marketing is a wide-ranging, innovative textbook which will stimulate students and teachers alike. It will be of particular relevance to students of marketing, commerce and business strategy. Specifically designed with today's larger class sizes in mind, the book encourages students to question and to develop both analytical and written skills, as well as to use economics as a tool for problem solving.

Case Studies in Applied Microeconomics

Case Studies in Applied Microeconomics PDF Author: Hafiz A. Pasha
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 104

Book Description
This book is written with a practical eye on the economic questions being raised by economists in Pakistan today, and its theoretical and quantitative levels.The case-studies provide a series of examples of microeconomic theory in its application to real world situations. The theories of consumer behaviour, firm, and market equilibrium highlight several different problems, which are analysed in mathematical detail.The book is intended to give students an operational grasp of the subject.

Contemporary Issues in Macroeconomics

Contemporary Issues in Macroeconomics PDF Author: Joseph E. Stiglitz
Publisher: Springer
ISBN: 113752958X
Category : Business & Economics
Languages : en
Pages : 212

Book Description
In this edited collection, Joseph Stiglitz and Martin Guzman present a series of studies on contemporary macroeconomic issues. The book discusses a set of key lessons for macroeconomic theory following the recent global financial crisis and explores unconventional monetary policy in a post-crisis world. This volume is divided into five parts. The introduction includes keynote speeches by the Governors of the Bank of Japan and Central Bank of Jordan. Part one focuses on macroeconomic theory for understanding macroeconomic fluctuations and crises. Part two addresses the issue of the measurement of wealth. Part three discusses macroeconomic policies in times of crises. Finally, part four focuses on central banking and monetary policy.

Introduction to Business

Introduction to Business PDF Author: Lawrence J. Gitman
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 1455

Book Description
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.

Principles of Macroeconomics for AP® Courses 2e

Principles of Macroeconomics for AP® Courses 2e PDF Author: Steven A. Greenlaw
Publisher:
ISBN: 9781947172432
Category : Business & Economics
Languages : en
Pages : 0

Book Description
Principles of Macroeconomics for AP® Courses 2e covers the scope and sequence requirements for an Advanced Placement® macroeconomics course and is listed on the College Board's AP® example textbook list. The second edition includes many current examples and recent data from FRED (Federal Reserve Economic Data), which are presented in a politically equitable way. The outcome is a balanced approach to the theory and application of economics concepts. The second edition was developed with significant feedback from current users. In nearly all chapters, it follows the same basic structure of the first edition. General descriptions of the edits are provided in the preface, and a chapter-by-chapter transition guide is available for instructors.

Microeconomics

Microeconomics PDF Author: Jeff Borland
Publisher:
ISBN: 9780170225441
Category : Economic policy
Languages : en
Pages : 362

Book Description
Microeconomics: case studies and applications 2nd edition is an essential text that supports Cengage Learninga s suite of Economics titles. The text contains case studies focussing on current events in economics, a theory refresher for each section, and questions. The case studies are written specifically for students at a level they can easily relate to, and are presented in such a way that the theoretical concept being taught can be applied. They are intended as a studenta s stepping stone to using authentic news articles.

Microeconomics: A Very Short Introduction

Microeconomics: A Very Short Introduction PDF Author: Avinash Dixit
Publisher: OUP Oxford
ISBN: 019100359X
Category : Business & Economics
Languages : en
Pages : 153

Book Description
Microeconomics - individuals' choices of where to live and work, how much to save, what to buy, and firms' decisions about location, hiring, firing, and investment - involves issues that concern us on a daily basis. But when people think about economics, they tend to place importance on the bigger picture - macroeconomics - including issues such as unemployment, inflation, and the competitiveness of nations. In this Very Short Introduction, Avinash Dixit argues that the microeconomy has a large impact on the economic world, arguably as much as the issues of macroeconomics. Dixit steers a clear path through the huge number of issues related to microeconomics, explaining what happens when things go well, as well as showing how they fail, why that happens, and what can be done about it. Using real-life examples from around the world, using the minimum of mathematics and including simple graphs, he provides insights into economics from psychology and sociology to explain economic behaviour and rational choice. An ideal introduction for anyone interested in business and economics. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

Economics

Economics PDF Author:
Publisher:
ISBN:
Category : Economics
Languages : en
Pages : 1603

Book Description
Russell Cooper and Andrew John have written an economics text aimed directly at students from its very inception. You?re thinking, "Yeah, sure. I?ve heard that before." This textbook, Economics: Theory Through Applications, centers around student needs and expectations through two premises:? Students are motivated to study economics if they see that it relates to their own lives.? Students learn best from an inductive approach, in which they are first confronted with a problem, and then led through the process of solving that problem. Many books claim to present economics in a way that is digestible for students; Russell and Andrew have truly created one from scratch. This textbook will assist you in increasing students? economic literacy both by developing their aptitude for economic thinking and by presenting key insights about economics that every educated individual should know. How? Russell and Andrew have done three things in this text to accomplish that goal: Applications Ahead of Theory: They present all the theory that is standard in Principles books. But by beginning with applications, students get to learn why this theory is needed. Learning through Repetition: Important tools appear over and over again, allowing students to learn from repetition and to see how one framework can be useful in many different contexts. A Student?s Table of Contents vs. An Instructor?s Table of Contents: There is no further proof that Russell and Andrew have created a book aimed specifically at educating students about economics than their two tables of contents.

Principles of Microeconomics 2e

Principles of Microeconomics 2e PDF Author: Steven A. Greenlaw
Publisher:
ISBN: 9781947172340
Category :
Languages : en
Pages :

Book Description


Microeconomics: Case Studies and Applications

Microeconomics: Case Studies and Applications PDF Author: Jeff Borland
Publisher: Cengage AU
ISBN: 0170439267
Category : Business & Economics
Languages : en
Pages : 352

Book Description
Microeconomics: Case Studies and Applications contains case studies that explore core microeconomics concepts by focusing on current events in economics and providing a theory refresher for each section and questions. Designed to be a companion text to larger microeconomics texts, this resource offers a useful, time-saving alternative to sourcing online articles and journals. As a first-year text it teaches best-practice use of case studies and acts as a stepping stone for students who will source and use articles as they progress through their course. Each case study presents a different application of a core concept or theory. As well as the main text, which presents the application of the core concept, each case study contains a range of extra material. A ‘Theory refresher’ section provides a quick way for students to revise a key concept or theory that is important for understanding the application in that case study.