Author: Donald Getz
Publisher: Goodfellow Publishers Ltd
ISBN: 1915097355
Category : Business & Economics
Languages : en
Pages : 241
Book Description
A comprehensive collection of fully developed case studies of event management and event tourism main areas, including HR, leadership, marketing, strategy, operations, stakeholder management, and evaluation, all written by international experts. It is a must have collection for all those studying and teaching event management and event tourism.