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Author: Marc J. Kuchner Publisher: Island Press ISBN: 1610911733 Category : Science Languages : en Pages : 248
Book Description
It's a tough time to be a scientist: universities are shuttering science departments, federal funding agencies are facing flat budgets, and many newspapers have dropped their science sections altogether. But according to Marc Kuchner, this antiscience climate doesn't have to equal a career death knell-it just means scientists have to be savvier about promoting their work and themselves. In Marketing for Scientists, he provides clear, detailed advice about how to land a good job, win funding, and shape the public debate. As an astrophysicist at NASA, Kuchner knows that "marketing" can seem like a superficial distraction, whether your daily work is searching for new planets or seeking a cure for cancer. In fact, he argues, it's a critical component of the modern scientific endeavor, not only advancing personal careers but also society's knowledge. Kuchner approaches marketing as a science in itself. He translates theories about human interaction and sense of self into methods for building relationships-one of the most critical skills in any profession. And he explains how to brand yourself effectively-how to get articles published, give compelling presentations, use social media like Facebook and Twitter, and impress potential employers and funders. Like any good scientist, Kuchner bases his conclusions on years of study and experimentation. In Marketing for Scientists, he distills the strategies needed to keep pace in a Web 2.0 world.
Author: Marc J. Kuchner Publisher: Island Press ISBN: 1610911733 Category : Science Languages : en Pages : 248
Book Description
It's a tough time to be a scientist: universities are shuttering science departments, federal funding agencies are facing flat budgets, and many newspapers have dropped their science sections altogether. But according to Marc Kuchner, this antiscience climate doesn't have to equal a career death knell-it just means scientists have to be savvier about promoting their work and themselves. In Marketing for Scientists, he provides clear, detailed advice about how to land a good job, win funding, and shape the public debate. As an astrophysicist at NASA, Kuchner knows that "marketing" can seem like a superficial distraction, whether your daily work is searching for new planets or seeking a cure for cancer. In fact, he argues, it's a critical component of the modern scientific endeavor, not only advancing personal careers but also society's knowledge. Kuchner approaches marketing as a science in itself. He translates theories about human interaction and sense of self into methods for building relationships-one of the most critical skills in any profession. And he explains how to brand yourself effectively-how to get articles published, give compelling presentations, use social media like Facebook and Twitter, and impress potential employers and funders. Like any good scientist, Kuchner bases his conclusions on years of study and experimentation. In Marketing for Scientists, he distills the strategies needed to keep pace in a Web 2.0 world.
Author: Michael Hyman Publisher: John Wiley & Sons ISBN: 0470632569 Category : Business & Economics Languages : en Pages : 588
Book Description
The tools you need to identify, obtain, record, and analyze data Sure, access to data is faster and easier to obtain than ever before, but how do you cut through the clutter of information to find what's most useful and organize it to suit your purposes? Marketing Research Kit For Dummies supplies a brimming box of tools that help you mine mountains of data, find the sources you need, and focus your marketing plan. Whether you're an entrepreneur, a small business owner, or a marketer in a large organization, this powerful resource and companion CD provide you with hands-on tools you need to identify, obtain, record, and analyze secondary, data-electronic and print-for developing or revising a marketing plan, launching a new product or service, or implementing long-term strategic planning. It also offers clear, in-depth instructions and customizable forms for conducting your own primary research. Includes complete instructions for writing a research plan, conducting depth interviews, and focus groups Fully explains the process of sampling, analyzing data, and reporting results Features tips on developing questionnaires for face-to-face, Internet, and postal surveys Helps you keep an eye on your competition and analyze their results When money is tight and everything is on the line, you need to make sure you've done your homework. You need Marketing Research Kit For Dummies. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Author: Elizabeth L. Shoenfelt Publisher: ISBN: 0190071176 Category : Business & Economics Languages : en Pages : 169
Book Description
Inhaltsverzeichnis: An introduction to industrial-organizational psychology master's careers: successful paths to divergent destinations -- Career outcomes for master's level industrial-organizational psychologists preparing for a career: essential competencies and experiences -- Getting a job: what, when, where, and how -as well as pitfalls to avoid riding the rails as an I-O master's professional: on-boarding and off-boarding -- Professional development for i-o psychology master's graduates -- Professional identity of industrial-organizational psychology master's graduate.
Author: HowExpert Publisher: HowExpert ISBN: 1962386449 Category : Business & Economics Languages : en Pages : 719
Book Description
If you’re ready to unlock your full career potential, then "HowExpert Guide to Jobs and Careers" is your ultimate roadmap to success. This all-encompassing guide covers over 101+ careers across a multitude of industries, providing you with the insights and knowledge needed to navigate today’s diverse job market confidently. Discover Your Dream Career In today’s fast-paced world, finding the right career can be overwhelming. Whether you’re a recent graduate, considering a career change, or looking to advance in your current field, this book is designed to help you explore a wide range of opportunities and make informed decisions about your professional future. What Makes This Guide Essential: - In-Depth Career Profiles: Gain a comprehensive understanding of over 101+ careers across various industries, including STEM, healthcare, business, education, creative fields, legal professions, trades, hospitality, public service, and emerging sectors. Each profile includes an overview of the role, required skills and education, typical work environments, career paths, and tips for success. - Practical Advice and Strategies: Benefit from expert advice on how to excel in your chosen field, navigate career transitions, and achieve continuous professional growth. Learn practical tips from industry professionals who have successfully navigated their career journeys. - Resourceful Tools and Recommendations: Access curated lists of recommended books, online courses, certifications, professional associations, and job search websites to support your career development and help you stay ahead in your field. Chapters Overview: Introduction Embark on your career exploration journey with a solid understanding of the importance of choosing the right career. This chapter sets the stage by explaining how to use this guide effectively to align your career choices with your personal interests and strengths. Chapter 1: STEM Careers Explore exciting opportunities in science, technology, engineering, and mathematics. Discover careers such as Software Developer, Data Scientist, and Mechanical Engineer, and learn about the skills and education needed to thrive in these innovative fields. Chapter 2: Medical and Healthcare Careers Delve into the rewarding world of healthcare. From Registered Nurses to Clinical Psychologists, uncover the roles that make a difference in people’s lives and the paths to success in this essential industry. Chapter 3: Business and Finance Careers Navigate the competitive landscape of business and finance. Learn about careers like Financial Analyst, Marketing Manager, and Entrepreneur, and gain insights into the qualifications and strategies needed for success. Chapter 4: Education Careers Discover fulfilling careers in education. Whether you aspire to be an Elementary School Teacher, College Professor, or School Counselor, this chapter provides a detailed look at the pathways to impact the lives of learners. Chapter 5: Creative and Media Careers Unleash your creativity with careers in the media and creative industries. Explore roles like Graphic Designer, Journalist, and Social Media Manager, and find out how to turn your creative talents into a successful career. Chapter 6: Legal Careers Explore the various roles within the legal field. From Lawyers to Forensic Scientists, this chapter outlines the education, skills, and career trajectories for those seeking to uphold justice and law. Chapter 7: Trades and Technical Careers Learn about hands-on careers in trades and technical fields. Discover the opportunities available to Electricians, Plumbers, and other skilled trades, and understand the pathways to mastery and advancement in these practical professions. Chapter 8: Hospitality and Service Careers Dive into the dynamic world of hospitality and service. Whether you’re interested in becoming a Chef, Hotel Manager, or Event Planner, this chapter provides a roadmap to success in roles that focus on exceptional customer experiences. Chapter 9: Retail and Sales Careers Explore the vibrant sectors of retail and sales. Learn about careers like Retail Manager, Sales Representative, and Real Estate Agent, and gain insights into the skills and strategies for thriving in these customer-focused roles. Chapter 10: Public Service and Government Careers Examine careers dedicated to public service and governance. From Police Officers to Policy Analysts, this chapter covers the qualifications and career paths for those committed to serving their communities and country. Chapter 11: Emerging and Future Careers Stay ahead of the curve with careers in emerging fields. Learn about cutting-edge roles in Artificial Intelligence, E-Commerce, and other future-focused industries, and find out how to prepare for success in these rapidly evolving sectors. Conclusion Reflect on your interests and skills, explore diverse career paths, and make informed career decisions. Embrace lifelong learning and professional growth to build a fulfilling and successful career. If you’re ready to take control of your career journey and discover the path that aligns with your passions and goals, then get your copy of "HowExpert Guide to Jobs and Careers" and start building the future you desire. This comprehensive guide will empower you to explore, decide, and succeed in any career you choose. HowExpert publishes how to guides on all topics from A to Z.
Author: Eric Siebert Publisher: Careers In Marketing ISBN: 1522922644 Category : Business & Economics Languages : en Pages : 114
Book Description
'Careers in Marketing' is divided into four sections based on the key activities of marketing: Marketing Insights, Marketing Planning, Marketing Execution and Marketing Optimization. The most relevant digital and traditional marketing roles are described across each of these activities. Each role includes detailed descriptions of both traditional and digital marketing roles including key job responsibilities and an 'insider view' of the day to day realities of the job. The pros and cons of each role is also described along with key success criteria, salary information, a typical career path as well as guidance on how to land one's first job.-Publisher description.
Author: DK Publisher: Penguin ISBN: 1465440704 Category : Juvenile Nonfiction Languages : en Pages : 322
Book Description
This graphic guide for teens offers practical and inspirational advice on more than 400 careers, arming you with all the information you need to get on the right career path. Whether you want to know how to get your dream job, need a little inspiration or help with understanding the current job market, or have absolutely no idea where to start, Careers is the ultimate source of career advice. Concise and comprehensive in scope, and combining a user-friendly approach with DK's quirky, bold, graphic design, this motivational guide is a personal career advisor in the form of a book.
Author: Toby Freedman Publisher: CSHL Press ISBN: 0879697253 Category : Biotechnology Languages : en Pages : 408
Book Description
An essential guide for students in the life sciences, established researchers, and career counselors, this resource features discussions of job security, future trends, and potential career paths. Even those already working in the industry will find helpful information on how to take advantage of opportunities within their own companies and elsewhere.
Author: Naomi Henderson Publisher: eBook Partnership ISBN: 0983673934 Category : Consumers Languages : en Pages : 466
Book Description
This book spans nearly 35 years of Naomi's experiences as a moderator and a trainer of qualitative researchers. It covers a full range of QREs (Qualitative Research Events) from IDIs to extended groups.There are tools, tips, and techniques for moderators who run the gamut from new to the industry, to those with long years of research experience. It grapples with knotty questions and concerns that affect those working in market research environments. Henderson guides readers through an exploration of the reasons behind the importance of knowing that what counts in life cannot be measured on a scale, teaching them to navigate the territory of the heart below rational logic of the mind. Now in its third edition, Secrets of a Master Moderator, includes a glossary, index, and sample documents to aide any qualitative market researcher sharpen their skills.Praise for Secrets of a Master Moderator:"e;What comes through clearest in her work is Naomi's vast experience as a master moderator, consultant, educator, and presenter. This book distills the advice and wisdom from countless hours on the front lines of practice, deep in the trenches among consumers and clients."e;- Hy Mariampolski, PhD. QualiData Research Inc."e;It is jam-packed with tips, a valuable tool that I wish I had been able to access 20 years ago when I was starting to commission and then conduct qualitative research... The book is a 'how to,' a dictionary, a textbook, and a series of relevant anecdotes about the practice of qualitative research."e;- Nancy Kramarich, Anderson DDB Health & Lifestyle"e;This book is a gem and is likely to become a standard reference on the QRC's bookshelf."e;- Kay Corry Aubrey, Usability Resources, Inc."e;The book is inspired in its composition and content; at times profound and insightful, light and funny in others...It is the 'next best thing' to having Naomi on speed dial!"e;- Miguel Martinez-Baco, ORC International
Author: Alison Lawson Publisher: Routledge ISBN: 1317550374 Category : Business & Economics Languages : en Pages : 497
Book Description
Traditional research methods in marketing can be illuminating when used well, but all too often their data-driven results fail to provide the depth of understanding that organisations need to anticipate market needs. Alternative Market Research Methods: Market sensing is a new approach that enables researchers to get greater depth and meaning from their research and organisations to make smarter strategic decisions. This book, the first text dedicated to the topic, explains market sensing simply and practically and demonstrates how it can benefit researchers. It teaches non-mainstream and alternative research methods which facilitate innovative research design, and achieves deep insights into the mindsets of consumers. The methods explored in this book include: emotional scaling ; discourse analysis; consumer ethnography; social media networks; narrative and story telling; gamification. With a wealth of case studies and pedagogy to aid student learning, as well as online teaching aids including PowerPoint presentations and video content, this ground-breaking textbook is an essential resource for anyone that wants to expand their repertoire of marketing research methods to create a research project that will be original and insightful.
Author: Marc J. Kuchner
Author: Marc J. Kuchner
Author: Michael Hyman
Author: Elizabeth L. Shoenfelt
Author: HowExpert
Author: Eric Siebert
Author: DK
Author: WetFeet (Firm)
Author: Toby Freedman
Author: Naomi Henderson
Author: Alison Lawson