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Author: Albert Bigelow Paine Publisher: DigiCat ISBN: Category : Travel Languages : en Pages : 237
Book Description
DigiCat Publishing presents to you this special edition of "The Car That Went Abroad: Motoring Through the Golden Age" by Albert Bigelow Paine. DigiCat Publishing considers every written word to be a legacy of humankind. Every DigiCat book has been carefully reproduced for republishing in a new modern format. The books are available in print, as well as ebooks. DigiCat hopes you will treat this work with the acknowledgment and passion it deserves as a classic of world literature.
Author: Albert Bigelow Paine Publisher: DigiCat ISBN: Category : Travel Languages : en Pages : 237
Book Description
DigiCat Publishing presents to you this special edition of "The Car That Went Abroad: Motoring Through the Golden Age" by Albert Bigelow Paine. DigiCat Publishing considers every written word to be a legacy of humankind. Every DigiCat book has been carefully reproduced for republishing in a new modern format. The books are available in print, as well as ebooks. DigiCat hopes you will treat this work with the acknowledgment and passion it deserves as a classic of world literature.
Author: Jason Vuic Publisher: Macmillan + ORM ISBN: 1429945397 Category : Business & Economics Languages : en Pages : 272
Book Description
Six months after its American introduction in 1985, the Yugo was a punch line; within a year, it was a staple of late-night comedy. By 2000, NPR's Car Talk declared it "the worst car of the millennium." And for most Americans that's where the story begins and ends. Hardly. The short, unhappy life of the car, the men who built it, the men who imported it, and the decade that embraced and discarded it is rollicking and astounding, and one of the greatest untold business-cum-morality tales of the 1980s. Mix one rabid entrepreneur, several thousand "good" communists, a willing U.S. State Department, the shortsighted Detroit auto industry, and improvident bankers, shake vigorously, and you've got The Yugo: The Rise and Fall of the Worst Car in History. Brilliantly re-creating the amazing confluence of events that produced the Yugo, Yugoslav expert Jason Vuic uproariously tells the story of the car that became an international joke: The American CEO who happens upon a Yugo right when his company needs to find a new import or go under. A State Department eager to aid Yugoslavia's nonaligned communist government. Zastava Automobiles, which overhauls its factory to produce an American-ready Yugo in six months. And a hole left by Detroit in the cheap subcompact market that creates a race to the bottom that leaves the Yugo . . . at the bottom.
Author: Peter Birtwhistle Publisher: Veloce Publishing ISBN: 9781787114708 Category : Transportation Languages : en Pages : 0
Book Description
An English Car Designer Abroad is the humorous and personal account of a life spent working on the design of some of the world’s best known cars. Commencing his career as a designer at Vauxhall Motors, Luton in 1973, Peter Birtwhistle then left the UK in 1977 to take a position abroad, at Audi in Germany, where he lived for the rest of his working life. From Audi, his career took him to Porsche in Stuttgart, and eventually, in 1988, to the Japanese company Mazda, with whom he would help develop a Design Centre close to Frankfurt, eventually becoming Chief Designer for Mazda Motor Europe. During his career, Birtwhistle was involved in the design of some very significant cars and in his work and travels, crossed the paths of many significant personalities from the car industry. Car design has changed enormously since the time he commenced his career, and for Birtwhistle it was clear, his story needed to be documented before it was lost in time. Featuring original photographs and illustrations from the author’s own collection, this highly humorous and very personal story creates a fascinating collage of anecdotes and historical facts, not only from the secretive world of car design, but also his private life.
Author: Bernhard Rieger Publisher: Harvard University Press ISBN: 0674075757 Category : History Languages : en Pages : 298
Book Description
At the Berlin Auto Show in 1938, Adolf Hitler presented the prototype for a small, oddly shaped, inexpensive family car that all good Aryans could enjoy. Decades later, that automobile—the Volkswagen Beetle—was one of the most beloved in the world. Bernhard Rieger examines culture and technology, politics and economics, and industrial design and advertising genius to reveal how a car commissioned by Hitler and designed by Ferdinand Porsche became an exceptional global commodity on a par with Coca-Cola. Beyond its quality and low cost, the Beetle’s success hinged on its uncanny ability to capture the imaginations of people across nations and cultures. In West Germany, it came to stand for the postwar “economic miracle” and helped propel Europe into the age of mass motorization. In the United States, it was embraced in the suburbs, and then prized by the hippie counterculture as an antidote to suburban conformity. As its popularity waned in the First World, the Beetle crawled across Mexico and Latin America, where it symbolized a sturdy toughness necessary to thrive amid economic instability. Drawing from a wealth of sources in multiple languages, The People’s Car presents an international cast of characters—executives and engineers, journalists and advertisers, assembly line workers and car collectors, and everyday drivers—who made the Beetle into a global icon. The Beetle’s improbable story as a failed prestige project of the Third Reich which became a world-renowned brand illuminates the multiple origins, creative adaptations, and persisting inequalities that characterized twentieth-century globalization.
Author: Albert Bigelow Paine
Author: Albert Bigelow Paine
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Author: Jason Vuic
Author: Peter Birtwhistle
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Author: Bernhard Rieger
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