Capture Clients, Close Deals PDF Download

Author: Steve Napolitan
Publisher:
ISBN: 9781533181657
Category :
Languages : en
Pages : 160

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Book Description
Turn marketing into business growth. Get the proven 3-step process to attract more leads, gain more clients and, most importantly, increase REVENUE. Truly Capture your Clients Do you feel that you are guessing when it comes to your marketing? Or worse yet, spending time and money on your marketing without great results? Learn how to stop guessing and start knowing. Gain exponential growth by attracting and keeping clients; better yet, by capturing YOUR clients. Learn... - How to simplify marketing, while maximizing your effort. - How to BUILD your business with the right message, so that you capture your perfect client. - How to Share your business, so you can consistently attract clients.

Author: Erik Peterson
Publisher: McGraw Hill Professional
ISBN: 9780071752589
Category : Business & Economics
Languages : en
Pages : 272

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Book Description
Win more deals with the perfect sales story! “Power Messaging is a foundational element in our global marketing campaigns and sales training programs. We believe the concepts are core to engaging in customer conversations that are focused on their outcomes and what they want to achieve.” —Karen Quintos, CMO and SVP, Dell Inc. “The concepts outlined in this book are critical skills to building a world-class presales organization.” —Ken Hamel, Senior Vice President, Global Solutions and Presales, SAP “Our new messaging, using the approaches presented in this book, is great and is being widely used by our sales team. We’ve never had a year end sales meeting with content that was met with such widespread acceptance and enthusiasm.” —Jerry D. Cline, Senior Vice President, Retail Sales and Marketing, AmerisourceBergen Drug Company “The best salespeople sit across the table and make change easy for their customer by creating a succinct story and vision for what to change, how to change it, and how it will impact customer results. An enterprise focus on sales messaging, using the concepts in this book, is the hidden secret to driving incremental sales productivity and overwhelming customer success!” —Ken Powell, Vice President, Worldwide Sales Enablement, ADP “The Power Messaging techniques in this book are the foundation of how our marketing team creates our sales messages, as well as the process our field sales teams use for delivering that message in a unique and compelling way. At Kronos our results are a reflection of the power of the tool.” —Aron Ain, CEO, Kronos About the Book: In today’s highly competitive world of complex sales, commoditization of your brand is one of the greatest dangers. You must differentiate yourself from the competition—or you will lose out. And the way to do that is through customer engagement. Rather than sell your own corporate story and brand message, you need to tell customers their story—the one in which they are the heroes and they achieve success. Erik Peterson and Tim Riesterer have been developing and honing their Power Messaging sales technique for more than 20 years, and now they reveal all their secrets in Conversations That Win the Complex Sale. Presenting a catalog of facts or playing 20 questions with prospective customers is the surest way to lose the sale. Peterson and Riesterer provide the tools you need to recraft your message into a compelling story that wins more deals. With Conversations That Win the Complex Sale, you’ll learn how to: Differentiate yourself from the competition by finding your “Value Wedge” Avoid parity in your value propositions by creating “Power Positions” Create a message that can literally double the number of deals you close Spike customer attention and create “Wow” in your conversations Prove all your claims without resorting to lists of boring facts and statistics Your competitors are out there telling their own corporate story—a story customers don’t want to hear. Now is the time to seize the moment. This book is the one and only source you need to reframe your sales story and turn the tables on the competition by fully engaging their would-be customers. Conversations That Win the Complex Sale helps you create and deliver messages that customers care about, giving your brand the clear edge in today’s crowded markets.

Author: Paul Smith
Publisher: AMACOM
ISBN: 0814437125
Category : Business & Economics
Languages : en
Pages : 298

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Book Description
Despite the high-tech tools available to salespeople today, the most personal method still works best. Through storytelling, a salesperson can explain products or services in ways that resonate, connect people to the mission, and help determine what decisions are made. A well-crafted story can pack the emotional punch to turn routine presentations into productive relationships. In Sell with a Story, organizational storytelling expert and author Paul Smith focuses his popular and proven formula to the sales arena. Smith identifies the ingredients of the most effective sales stories and reveals how to: Select the right story Craft a compelling and memorable narrative Incorporate challenge, conflict, and resolution• And more Learning from model stories, skill-building exercises, and enlightening examples from Microsoft, Costco, Xerox, Abercrombie & Fitch, Hewlett-Packard, and other top companies, you will soon be able to turn their personal experiences into stories that introduce yourself, build rapport, address objections, add value to the product, bring data to life, create a sense of urgency…and most importantly, sell! If you want to become a better communicator and transform your sales results, Sell with a Story is for you.

Author: Anthony Iannarino
Publisher: Penguin
ISBN: 0525537635
Category : Business & Economics
Languages : en
Pages : 241

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Book Description
The first ever playbook for B2B salespeople on how to win clients and customers who are already being serviced by your competition, from the author of The Only Sales Guide You'll Ever Need and The Lost Art of Closing. Like it or not, sales is often a zero-sum game: Your win is someone else's loss. Most salespeople work in mature, overcrowded industries, your offerings perceived (often unfairly) as commodities. Growth requires taking market share from your competitors, while they try to do the same to you. How else can you grow 12 percent a year in an industry that's only growing by 3 percent? It's not easy for any salesperson to execute a competitive displacement--or, in other words, "eat their lunch." You might think this requires a bloodthirsty "whatever it takes" attitude, but that's the opposite of what works. If you act like a Mafia don, you only make yourself difficult to trust and impossible to see as a long-term partner. Instead, this book shows you how to find and maintain a long-term competitive advantage by taking steps like: ranking prospective new clients not by their size or convenience to you, but by who stands to gain the most from your solution. understanding the different priorities for everyone in your prospect's organization, from the CEO to the accountants, and addressing their various concerns. developing a systematic contact plan for all those different stakeholders so you can win over the right people at the organization in the optimal sequence. Your competitors may be tough, but with the strategies you'll discover in this book, you'll soon be eating their lunch.

Author: Nick Kane
Publisher: John Wiley & Sons
ISBN: 1119052580
Category : Business & Economics
Languages : en
Pages : 230

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Book Description
Master these top-performing sales skills to dominate the marketplace Critical Selling is a dynamic and powerful guide for transforming your sales approach and outperforming your competition. This book is based on Janek Performance Group's, an award winning sales performance company, most popular sales training program, Critical Selling®. Let authors Justin Zappulla and Nick Kane, Managing Partners at Janek, lead you through their flagship sales training methodology to provide you with the strategies, skills and best practices you need to accelerate the sales process and close more deals. From the initial contact to closing the deal, this book details the winning strategies and skills that have supercharged the sales force of program alumni like OptumHealth, Santander Bank, Daimler Trucks, California Casualty, and many more. Concrete, actionable steps show you how to plan a productive sales call, identify customer needs, differentiate yourself from the competition, and wrap up the sale. You'll also learn proven techniques for building rapport, overcoming objections, dealing with price pressures, and handling the million little things that can derail an otherwise positive sales interaction. Sales are the lifeblood of your company. Are they meeting your expectations? What if you could exceed projected sales figures and blow your competition out of the water? This book provides the research-based framework to ignite your sales team and excite your customer base, for sustainable success in today's market. Let Critical Selling® show you how to: Connect with customers on a deeper level to build trust Present a persuasive and value-based solution tailored to your customer’s needs Handle pricing pressure, doubt, and objections with confidence Utilize proven methodologies that help you close the sale Sales is about so much more than exchanging goods or services for cash. It's about relationships, it's about outperforming the competition, it's about demonstrating real value, and it's about understanding and solving people's problems. Critical Selling shows you how to bring it all together, using proven techniques based on real sales performance research.

Author: Chris Smith
Publisher: John Wiley & Sons
ISBN: 1119211905
Category : Business & Economics
Languages : en
Pages : 245

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Book Description
"If you need more traffic, leads and sales, you need The Conversion Code." Neil Patel co-founder Crazy Egg "We've helped 11,000+ businesses generate more than 31 million leads and consider The Conversion Code a must read." Oli Gardner co-founder Unbounce "We'd been closing 55% of our qualified appointments. We increased that to 76% as a direct result of implementing The Conversion Code." Dan Stewart CEO Happy Grasshopper "The strategies in The Conversion Code are highly effective and immediately helped our entire sales team. The book explains the science behind selling in a way that is simple to remember and easy to implement." Steve Pacinelli CMO BombBomb Capture and close more Internet leads with a new sales script and powerful marketing templates The Conversion Code provides a step-by-step blueprint for increasing sales in the modern, Internet-driven era. Today's consumers are savvy, and they have more options than ever before. Capturing their attention and turning it into revenue requires a whole new approach to marketing and sales. This book provides clear guidance toward conquering the new paradigm shift towards online lead generation and inside sales. You'll learn how to capture those invaluable Internet leads, convert them into appointments, and close more deals. Regardless of product or industry, this proven process will increase both the quantity and quality of leads and put your sales figures on the rise. Traditional sales and marketing advice is becoming less and less relevant as today's consumers are spending much more time online, and salespeople are calling, emailing, and texting leads instead of meeting them in person. This book shows you where to find them, how to engage them, and how to position your company as the ideal solution to their needs. Engage with consumers more effectively online Leverage the strengths of social media, apps, and blogs to capture more leads for less money Convert more Internet leads into real-world prospects and sales appointments Make connections on every call and learn the exact words that close more sales The business world is moving away from "belly-to-belly" interactions and traditional advertising. Companies are forced to engage with prospective customers first online—the vast majority through social media, mobile apps, blogs, and live chat—before ever meeting in person. Yesterday's marketing advice no longer applies to today's tech savvy, mobile-first, social media-addicted consumer, and the new sales environment demands that you meet consumers where they are and close them, quickly. The Conversion Code gives you an actionable blueprint for capturing Internet leads and turning them into customers.

Author: Trevor Crane
Publisher: Epic Author Publishing
ISBN: 1947276093
Category : Self-Help
Languages : en
Pages : 142

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Book Description
Let’s begin this with total transparency. Most people don’t make a lot of money with their book. The average self-published author makes less than $100 per year. The average U.S. nonfiction book is now selling less than 250 copies per year and less than 2,000 copies over its lifetime. Very few titles are big sellers. Only 62 of 1,000 business books released in 2009 sold more than 5,000 copies, according to an analysis by the Codex Group (New York Times, March 31, 2010). A book has far less than a 1% chance of being stocked in an average bookstore. There are thousands of titles competing for that limited shelf space. What if your book becomes a bestseller? Most people think, that once that happens, your book will take off. Then you’ll be in-demand for interviews, and everyone will just magically just come buy your stuff, and you’ll be famous… right? Wrong. “If you build it, they will come.” Only worked for Kevin Costner in the Field Of Dreams. (And “Shoeless Joe Jackson” is probably not your target audience.) The TRUTH is: You need to have a system in place (i.e. products and services, or a business) to monetize your book. What happens if you don’t? Well… not much. And that’s the problem. Inside this book, you will learn 4 specific strategies, THAT YOU CAN USE, to make 6-7 figures with your book. Yeah, and you can do them WITHOUT selling a single copy of your book. Inside this book, you’ll learn the BIG SECRETS from interviews with authors who are using these strategies RIGHT NOW… to grow a massive INCOME, and make a difference. Your book could, and should become one of your most powerful marketing tools. Get it now, and learn how you can start making money with your book today. *BONUS: You’ll actually discover many more than 4 strategies for you to make money with your book. But “Shhhhhh… don’t tell anybody." MORE in this book: If you know you have a book or books inside you, here you will learn not only how to get that message and those ideas into the right book and get it published, but more importantly how to Turn it into your most powerful marketing tool. If you have doubts or question that you have, ‘what it takes’ to write a book and find the idea of writing one daunting, this book will replace your doubts and questions with practical advice and motivation. Whether you want to make it hit BESTSELLER lists, or just “sell more" of your products or services, this book will help give you a competitive advantage, that makes it easier to do so. INSIDE: • WHY having a book is your best marketing tool • HOW to build authority and credibility with a book • STEP-BY-STEP how to turn your book into your ultimate 'Lead Generation Tool' • NINJA strategies to use your book to bypass gatekeepers, and get it into the hands of your ‘Ideal Client’ • MEDIA secrets for authors that gets you tons of Free Publicity • HOW to use your book to get more profitable Speaking Engagements • And so much more... WHAT THIS BOOK IS NOT: • This book is NOT a formula to “get rich quick” • This book is NOT going to magically make you successful • This book is NOT for people who are not willing to “do the work” This book WILL show you a simple path that you can follow. But it will take your hard work, and follow-through to make it happen. You can do it. And this book will help you. But it will not do it for you. However, do the work, and you'll wish you had read this book YEARS ago!

Author: John DeVincentis
Publisher: McGraw Hill Professional
ISBN: 0071371265
Category : Business & Economics
Languages : en
Pages : 320

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Book Description
In today's markets, success no longer depends on communicating the value of products or services. It rests on the crucial ability to create value for customers. Sales forces need to retool current strategies by recognizing the customer's dominant power in today's economy and what that means for those who sell. Capitalizing on research into the practices of cutting edge companies, the authors show how the successful sales force breaks away from traditional thinking and transforms themselves into complex business processes with multiple sales approaches and selling mdoels that meet the demands of today's sophisticated customers.

Author: Todd M. Duncan
Publisher: Thomas Nelson
ISBN: 9781404104099
Category : Selling
Languages : en
Pages : 0

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Book Description
Catch the sale that others let get away! Todd Duncan--sales guru, bestselling author, storyteller. Through the detailed accounts of salespeople not just earning dollars, but trust and a good reputation as well, Who Stole My Sale? illustrates through light-hearted true stories, important lessons about making the sale, closing the deal, and keeping clients for the long term. With vulnerability and everyday authenticity, the stories span several industries, and teach and motivate salespeople at any stage of their careers. Who stole that sale? The wise person who followed the advice in this book!

Author: Joe Girard
Publisher: Simon and Schuster
ISBN: 0743273966
Category : Business & Economics
Languages : en
Pages : 196

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Book Description
Joe Girard was an example of a young man with perseverance and determination. Joe began his working career as a shoeshine boy. He moved on to be a newsboy for the Detroit Free Press at nine years old, then a dishwasher, a delivery boy, stove assembler, and home building contractor. He was thrown out of high school, fired from more than forty jobs, and lasted only ninety-seven days in the U.S. Army. Some said that Joe was doomed for failure. He proved them wrong. When Joe started his job as a salesman with a Chevrolet agency in Eastpointe, Michigan, he finally found his niche. Before leaving Chevrolet, Joe sold enough cars to put him in the Guinness Book of World Records as 'the world's greatest salesman' for twelve consecutive years. Here, he shares his winning techniques in this step-by-step book, including how to: o Read a customer like a book and keep that customer for life o Convince people reluctant to buy by selling them the right way o Develop priceless information from a two-minute phone call o Make word-of-mouth your most successful tool Informative, entertaining, and inspiring, HOW TO SELL ANYTHING TO ANYBODY is a timeless classic and an indispensable tool for anyone new to the sales market.