Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Presidential Candidate Images PDF full book. Access full book title Presidential Candidate Images by Kenneth L. Hacker. Download full books in PDF and EPUB format.
Author: Kenneth L. Hacker Publisher: Communication, Media, and Politics ISBN: 9780742536647 Category : Social Science Languages : en Pages : 0
Book Description
This engaging look at presidential candidate images features a wide range of essays that dissect how these images are formed and manipulated during campaigns. As more and more emphasis is placed on a candidate's persona and how it affects our voting decisions, Presidential Candidate Images provides a variety of frameworks and cases for analyzing candidate images in past, current, and future elections. Visit our website for sample chapters!
Author: Kenneth L. Hacker Publisher: Communication, Media, and Politics ISBN: 9780742536647 Category : Social Science Languages : en Pages : 0
Book Description
This engaging look at presidential candidate images features a wide range of essays that dissect how these images are formed and manipulated during campaigns. As more and more emphasis is placed on a candidate's persona and how it affects our voting decisions, Presidential Candidate Images provides a variety of frameworks and cases for analyzing candidate images in past, current, and future elections. Visit our website for sample chapters!
Author: Kenneth L. Hacker Publisher: Rowman & Littlefield ISBN: 0742536653 Category : Social Science Languages : en Pages : 256
Book Description
This engaging look at presidential candidate images features a wide range of essays that dissect how these images are formed and manipulated during campaigns. As more and more emphasis is placed on a candidate's persona and how it affects our voting decisions, Presidential Candidate Images provides a variety of frameworks and cases for analyzing candidate images in past, current, and future elections. Visit our website for sample chapters!
Author: Kenneth L. Hacker Publisher: Praeger ISBN: Category : Language Arts & Disciplines Languages : en Pages : 234
Book Description
Since Nimmo and Savage's groundbreaking work, Candidates and Their Images (1976), there has been no book dedicated solely to the examination of political candidate images. This volume adds to the development of the candidate image construct initiated by Nimmo and Savage. It provides a compendium of state-of-the-art theory and research of candidate images and image formation in the U.S. presidential elections. The contributors to this work, among the best-known in the field of political communication, describe and explain how presidential election results hinge on voter perceptions of candidates and how candidates seek to construct images that attract the most votes. The volume integrates issues of voter decision-making, media messages, campaigning, debate effects, and political advertising into the development of political communication theory. It will be a valuable resource for scholars and students of political communication.
Author: Erica J. Seifert Publisher: McFarland ISBN: 0786491094 Category : Biography & Autobiography Languages : en Pages : 273
Book Description
"Authenticity," the dominant cultural value of the baby boom generation, became central to presidential campaigns in the late 20th century. Beginning in 1976, Americans elected six presidents whose campaigns represented evolving standards of authenticity. Interacting with the media and their publics, these successful presidential candidates structured their campaigns around projecting "authentic" images and connecting with voters as "one of us." In the process, they rewrote the political playbook, redefined "presidentiality," and changed the terms of the national political discourse. This book is predicated on the assumption that it is worth knowing why.
Author: Maria Elizabeth Grabe Publisher: Oxford University Press ISBN: 019045167X Category : Psychology Languages : en Pages : 344
Book Description
Image Bite Politics is the first book to systematically assess the visual presentation of presidential candidates in network news coverage of elections and to connect these visual images with shifts in public opinion. Presenting the results of a comprehensive visual analysis of general election news from 1992-2004, encompassing four presidential campaigns, the authors highlight the remarkably potent influence of television images when it comes to evaluating leaders. The book draws from a variety of disciplines, including political science, behavioral biology, cognitive neuroscience, and media studies, to investigate the visual framing of elections in an incisive, fresh, and interdisciplinary fashion. Moreover, the book presents findings that are counterintuitive and challenge widely held assumptions--yet are supported by systematic data. For example, Republicans receive consistently more favorable visual treatment than Democrats, countering the conventional wisdom of a "liberal media bias"; and image bites are more prevalent, and in some elections more potent, in shaping voter opinions of candidates than sound bites. Finally, the authors provide a foundation for promoting visual literacy among news audiences and bring the importance of visual analysis to the forefront of research.
Author: Publisher: ISBN: Category : Languages : en Pages : 58
Book Description
This research seeks to reveal ways in which political candidate image is influenced by gender; the gender both of candidates and voters. It also explores the joint role of party affiliation and gender in determining candidate image. Improved understanding of the function of gender in determining candidate image may be useful in closing the male-dominated gender gap that characterizes American political arenas currently. Yet, few studies have directly examined the relationship between candidate image and gender in the context of electoral politics. And most studies that have assessed these relationships have been limited by the use of actual candidates rather than supposed candidates. It is likely the results of such research were influenced, to some degree, by fixed notions about the actual candidates. In this study, candidate image was measured along six well-established dimensions using 29 seven-point semantic differential items. The political affiliation and gender of subjects were collected also. Five-hundred-forty actual voters leaving randomly-selected polling sites in the City of San Diego during the 2000 presidential election participated in the study. Voters were asked to examine one of two political mailers; reflecting either a male or female candidate. Factor analysis was conducted on the semantic differential items followed by reliability tests on each set of variables grouped together by factor analysis. Cronbach's alpha reliability coefficient was used to eliminate items that negatively influenced the reliability of the factor scales. The resulting factors were interpreted based on underlying construct differentiating the grouped factors. Factors were averaged and a single composition score assigned for each subject in each set of factors. Once completed, analysis of variance was used to test the hypothesis according to a 95 percent decision rule. The results disconfirmed all three hypotheses: (1) Voters were expected to rate the image of the female candidate lower than their male counterpart; (2) Female voters were expected to rate the female candidate higher than male voters; and (3) Self-identified Republican voters were expected to rate female candidates lower than Democrat voters. According to the findings, gender and political affiliation did not have significant influence on voter perceptions. These results supported an existing rival theory; women are discouraged and/or restricted from becoming political candidate and therefore, rarely make it on the ballot.
Author: Kenneth L. Hacker
Author: Kenneth L. Hacker
Author: Dan D. Nimmo
Author: Kenneth L. Hacker
Author: Kenneth L. Hacker
Author: Michael David Parkin
Author: Erica J. Seifert
Author: Pamela Johnston Conover
Author: Maria Elizabeth Grabe
Author: 
Author: