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Author: Skip Press Publisher: Career PressInc ISBN: 9781564141521 Category : Reference Languages : en Pages : 223
Book Description
Not loaded with theory, Skip's invaluable book contains concise, easily understood and applied advice for both writing and marketing any kind of book, article, story, play, screen-play, report, proposal or anything else you can think of.How to Write What You Want and Sell What You Write is for every writer or wannabe who needs to sort out his or her desires, capabilities and strengths and, even more importantly, learn the particular formats for the kind of writing in which he or she is interested.
Author: Priscilla Coit Murphy Publisher: Studies in Print Culture and t ISBN: 9781558495821 Category : Business & Economics Languages : en Pages : 0
Book Description
In 1962 the publication of Rachel Carson's Silent Spring sparked widespread public debate on the issue of pesticide abuse and environmental degradation. The discussion permeated the entire print and electronic media system of mid-twentieth century America. Although Carson's text was serialized in the New Yorker, it made a significant difference that it was also published as a book. With clarity and precision, Priscilla Coit Murphy explores the importance of the book form for the author, her editors and publishers, her detractors, the media, and the public at large. Murphy reviews the publishing history of the Houghton Mifflin edition and the prior New Yorker serialization, describing Carson's approach to her project as well as the views and expectations of her editors. She also documents the response of opponents to Carson's message, notably the powerful chemical industry, including efforts to undermine, delay, or stop publication altogether. Murphy then investigates the media's role, showing that it went well beyond providing a forum for debate. In addition, she analyzes the perceptions and expectations of the public at large regarding the book, the debate, and the media. By probing all of these perspectives, Murphy sheds new light on the dynamic between newsmaking books, the media, and the public. In the process, she addresses a host of broader questions about the place of books in American culture, past, present, and future.
Author: Sarah Cordiner Publisher: Maintraining Pty Limited ISBN: 9780648079002 Category : Business & Economics Languages : en Pages : 0
Book Description
Education is the new currency.Regardless of what business or industry you are in; if you wish to sell what you have to others, your commercial survival depends on you becoming the EDUPRENEUR.Consumers are tired of sales pitches and promises, and instead are seeking information and knowledge. By giving it to them you get to demonstrate your capability and expertise as much as they get to experience it - making you choice number 1 for their needs.Edupreneurs strategically share their expertise in a way that provides unprecedented global reach, immeasurable impact on the lives of others, and unlimited income potential.Every single person on Earth has an abundant and unique set of skills, experiences, and knowledge that could be turned into commercially profitable products and services.In this book, Sarah Cordiner will take you through the fundamentals of monetising your expertise and profitably sharing what you know with the world.Whether you are an absolute beginner in creating and selling information and education-based products and services, or are up-levelling to a serious education-based business operation; this book will help you get there.Inside this book:How to commercialise your skills, knowledge, and expertise and start profiting from what is already in your head.How to create your own unique `funnel of service',so that you no longer need to `sell', and instead have your customers coming eagerly to you for your advice and expertise.A deep dive into the 10 stages of designing and building a highly successful information or education-based business so that you maximise your impact and income.How to price your informational and educational products and services; including courses, consulting, workshops and more.Where and how to sell your educational products for maximum exposure and sales - particularly online courses.The critical elements of an online education based business. What online tools, apps and products you need and how they all fit together for maximum profitability, scalability, and automation. How to use your expertise to become a well-known leader in your industry.
Author: Laura M. Justice Publisher: Guilford Publications ISBN: 1462514839 Category : Language Arts & Disciplines Languages : en Pages : 226
Book Description
Preschool teachers and early childhood professionals know that storybook reading is important, but they may not know how to maximize its benefits for later reading achievement. This indispensable guide presents research-based techniques for using reading aloud to intentionally and systematically build children's knowledge of print. Simple yet powerful strategies are provided for teaching preschoolers about book and print organization, print meaning, letters, and words, all while sharing engaging, commercially available books. Appendices include a detailed book list and 60 reproducibles that feature activities and prompts keyed to each text.
Author: Julie Broad Publisher: ISBN: 9780991906024 Category : Branding (Marketing) Languages : en Pages : 270
Book Description
You want people to recognize you, like you, and trust you, so they buy from you. You may have already branded yourself with this in mind but perhaps you're not getting the desired results. Many people think that branding is about cool logos, fancy websites and social media popularity. But this line of thought causes potential successes to fail. So what does work? In The New Brand You, Julie Broad, MBA, bestselling author, popular speaker, and award winning entrepreneur, shares the secrets of creating a trusted brand. You'll learn what is critical in reinventing your personal brand, and why you may never have to tweet, pin or post to do it. Did you know that ...' Your brand is first of all about the feelings, thoughts and experiences of your customers and clients. There are at least 42 common communication mistakes that dilute your message, and only two things you have to do to have a brand with big impact. Online, you are who Google says you are ... The New Brand You is your detailed guidebook to successfully recreating your brand and attracting your ideal clients."
Author: David H. Rothman Publisher: David H. Rothman ISBN: Category : Fiction Languages : en Pages : 366
Book Description
The Solomon Scandals is a provocative Washington suspense novel inspired by now-forgotten history. A deadly high-rise collapse happened in Northern Virginia, and a U.S. senator and a Supreme Court justice held stakes in a CIA-occupied building. In the novel, an audacious reporter for a crooked newspaper investigates the darker side of a popular real estate tycoon. One of the tycoon's rickety buildings houses hundreds of workers for a shadowy bureaucracy. The reporter's incendiary discoveries compel him to hide his related memoir for a century to shield those on the scandals' fringes. David H. Rothman's complex tale teems with memorable characters (some caught up in a classic Washington dilemma-friendship vs. duty): --Seymour "Sy" Solomon, the folksy, self-made real estate magnate, buys politicians but does so with far more class than the typical business buccaneer. --George McWilliams is a mysterious editor wealthy enough to have built a mini Versailles. --Wendy Blevin is a powerful but inwardly fragile gossip columnist from an Old Money family that has already suffered its share of tragedies. --Margo Danialson, a B.A. in medieval studies, is unhappily tethered to a corrupt federal agency. --Dr. Rebecca Kitiona-Fenton, a multiracial feminist, outspokenly annotates the newspaper memoir of her white great-granduncle, Jonathan Stone. This second edition of Scandals contains a revealing essay on historical connections, underscoring Rothman's reporting leading to a Congressional investigation and NBC and ABC exposés. Supreme Court ethics controversies make Scandals especially timely. Rothman blends history, ethics, and intrigue. His style is hardboiled and often satirical. Although Scandals includes strong language and some sexist and racist dialogue, Dr. Kitiona-Fenton's endnotes provide additional context in the second edition. Ted Scheinman, reviewing Rothman's first edition for the Washington City Paper, wrote: "We get to relish his chatty first-person narrator spinning characterizations of D.C. with the same dark zeal Hammett held for Frisco or Chandler had for Los Angeles." Kirkus Reviews says the second edition "captures the aura of dark nihilism in some quarters of the political world with great power … This is a riveting work, mordantly insightful and surprisingly entertaining."
Author: Jane Fonda Publisher: National Geographic Books ISBN: 0593296249 Category : Biography & Autobiography Languages : en Pages : 0
Book Description
A call to action from Jane Fonda, one of the most inspiring activists of our time, urging us to wake up to the looming disaster of climate change and equipping us with the tools we need to join her in protest In 2019, daunted by the looming disaster of climate change and inspired by Greta Thunberg, Naomi Klein, and student climate strikers, Jane Fonda asked herself one question: What can I do? Jane Fonda, one of the most influential activists of our time, moved to Washington, D.C., and has since led thousands of people in demonstrations on Capitol Hill. In launching Fire Drill Fridays, Fonda teamed up with Greenpeace, leading climate scientists, and community organizers not only to understand what’s at stake, but to equip all of us with the education and tools we need to join her in protest. What Can I Do? isn’t a wish list—it’s a to-do list. So many of us recognize the urgency in stemming the tide of climate change but aren’t sure where to start. Our window of opportunity to act is quickly closing. And it isn’t only Earth’s life-support systems that are unraveling, so too is our social fabric. This is going to take an all-out war on drilling, fracking, deregulation, racism, misogyny, colonialism, and despair—all at the same time. The problems we face now require every one of us to join the fight for not only our immediate future, but for the future of generations to come. 100% of the author's net proceeds from What Can I Do? have gone to Greenpeace