Level 1/Level 2 Cambridge National in Enterprise & Marketing (J837): Second Edition PDF Download
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Author: Tess Bayley Publisher: Hodder Education ISBN: 1398353655 Category : Study Aids Languages : en Pages : 320
Book Description
Trust highly experienced authors, Tess Bayley and Leanna Oliver to guide your students through the refreshed Cambridge National Level 1/Level 2 in Marketing and Enterprise (for first teaching in September 2022). This brand-new edition will strengthen students' understanding of the content and boost the skills required to tackle the NEA with confidence. This Student Textbook is: > Comprehensive - gain in-depth knowledge of the examined unit with clear explanations of every concept and topic, plus improve understanding of the non-examined units with easy-to-follow chapters. > Accessible, reliable and trusted - structured to match the specification and provide the information required to build knowledge, understanding and skills. > Designed to support you - boost confidence when tackling the internal and external assessment with plenty of activities to test and consolidate knowledge. > Your go-to guide - expert authors have carefully designed tasks and activities to build skillset in order to aid progression and questions to assess understanding.
Author: Tess Bayley Publisher: Hodder Education ISBN: 1398353655 Category : Study Aids Languages : en Pages : 320
Book Description
Trust highly experienced authors, Tess Bayley and Leanna Oliver to guide your students through the refreshed Cambridge National Level 1/Level 2 in Marketing and Enterprise (for first teaching in September 2022). This brand-new edition will strengthen students' understanding of the content and boost the skills required to tackle the NEA with confidence. This Student Textbook is: > Comprehensive - gain in-depth knowledge of the examined unit with clear explanations of every concept and topic, plus improve understanding of the non-examined units with easy-to-follow chapters. > Accessible, reliable and trusted - structured to match the specification and provide the information required to build knowledge, understanding and skills. > Designed to support you - boost confidence when tackling the internal and external assessment with plenty of activities to test and consolidate knowledge. > Your go-to guide - expert authors have carefully designed tasks and activities to build skillset in order to aid progression and questions to assess understanding.
Author: Tess Bayley Publisher: Hodder Education ISBN: 1510456791 Category : Study Aids Languages : en Pages : 298
Book Description
Reinforce classroom learning and strengthen your students' understanding of the content with this student book written for the Cambridge National Level 1/2 in Enterprise and Marketing. Covering all three units, this essential student book will help to build students' knowledge and develop the skills required for success in Enterprise and Marketing. - This reliable and accessible textbook is structured to match the specification and provide your students with all the information they need, giving them the opportunity to build skills through appropriate activities. - Builds students' skillsets with clearly-focused content to aid progression and questions to assess understanding. - Prepares your students for both the internal and external assessment with opportunities to test and consolidate understanding.
Author: Alexandra Da Costa Publisher: ISBN: 0198847580 Category : Language Arts & Disciplines Languages : en Pages : 289
Book Description
Explores how the earliest printers moulded demand and created new markets and argues that marketing changed what was read and the place of reading in sixteenth-century readers' lives, shaping their expectations, tastes, and their practices and beliefs.
Author: Boris Blumberg Publisher: McGraw Hill ISBN: 1526849763 Category : Business & Economics Languages : en Pages : 376
Book Description
This book is a one stop guide to all your research methods needs. It is tailored specifically towards business and management courses, and central to this edition is the balanced coverage of qualitative and quantitative methods to clearly and concisely lead students through the research process, whatever their project may be. Now in its much anticipated fifth edition, Business Research Methods has been revised and updated to reflect all the latest trends in research methodology. The integration of statistical issues, as well as coverage of web-based surveys, qualitative interviews, big data, and content analysis of social media, aims to support the current student experience. A Running Case Study charts the progression of two student research projects - one qualitative and one quantitative - and shows how the content of each chapter can be used to develop their projects. Thought provoking questions are included to help students consider the issues and decisions involved, and how these might be applied to their own project. Deeper Insight into Research Methods boxes delve further into particular research issues, offering a detailed description to increase understanding of these areas, whilst Real Life examples put research methods into context, by showing how they have been applied in real world situations. New pedagogy features include: Research in Practice boxes provide an insight into situations and research decisions that students may encounter in real life projects. They contain hints, tips and sometimes questions to help think through a project. Theory Explained highlights key theories and demonstrates how these can be applied in practical research examples. Statistics in Action provides practical alternatives to qualitative research methods and gives examples of how statistical data can be presented, analyzed and interpreted to improve students data insights skills. The Online Learning Centre contains a vast amount of extra resources to support lecturers and student, including power points, instructor manuals, and a question bank. New to this edition are short case studies with teaching notes covering current topics and key theories, and worked examples and videos with associated questions for further practical exercises and real world examples. Boris F. Blumberg is Senior Lecturer and Executive Director of UMIO, the postgraduate unit at the Maastricht University School of Business and Economics, the Netherlands. Boris has supervised hundreds of dissertations and teaches courses in strategic management, entrepreneurship and innovation. His research focuses mainly on entrepreneurship, networks and methodology. Claire MacRae is Senior Lecturer in Public Policy at the Centre for Public Policy, University of Glasgow. Claire has taught courses on research methods for undergraduate, masters and Professional Doctorate students. Her research focuses mainly on policymaking, risk and resilience, and the impact of policy design and implementation on society.
Author: Boris Blumberg Publisher: McGraw Hill ISBN: 0077157494 Category : Business & Economics Languages : en Pages : 750
Book Description
Are you about to begin your dissertation or a research project, but don’t know what topic to choose?Are you unsure of what research methods to use and how they should be applied to your project?Are you worried about how to write up your research project?Then this is the book for you! A balanced coverage of qualitative and quantitative methods means that no matter what approach you choose to use for your project, there are examples and case studies to help guide you through the process. Student Research boxes provide an insight into situations and research decisions that students have encountered in real life projects. They contain hints, tips and sometimes questions to help you think through your own project. A Running Case Study charts the progression of two student research projects - one qualitative and one quantitative - and shows how the content of each chapter can be used to develop their projects. Thought provoking questions are included in order to help you consider the issues and decisions involved, which you can then apply to your own project. Deeper Insight boxes delve further into particular research issues, offering you a detailed description to increase your understanding of these areas, whilst Real Life examples put research methods into context, by showing you how they have been applied in real world situations. The Online Learning Centre contains a vast amount of extra resources to help you create a superior project: Six statistical chapters are available to help you prepare, test and analyse your hypotheses and data. Extra cases, appendices and dataset exercises help you to take your study further. Check out the Research Skills Centre for free chapters of Study Skills books, examples of good and bad proposals, and templates for questionnaires and surveys. All of this and more can be found at www.mcgraw-hill.co.uk/textbooks/blumberg
Author: Harry L. Watson Publisher: UNC Press Books ISBN: 0807872504 Category : History Languages : en Pages : 132
Book Description
The Music Issue enhanced eBook include all the tracks on our special CD and: The tell-all letter from a teenage girl who kissed—and kissed—Elvis Presley How corruption and greed made the Jacksonville music scene Gretchen Wilson, country music's "Redneck Woman" The invaluable social spaces of African American record stores Bobby Rush, "bluesman-plus" Where Opryland resides in hearts, minds, and souls Backstage with the Avett Brothers, Doc Watson, Tift Merritt, Southern Culture on the Skids, the Carolina Chocolate Drops, Johnny Cash, and more great artists. This enhanced eBook also contains Loving, Leaving, Liquor, and the Lord, which is packed with tracks from the Avett Brothers, Doc and Merle Watson, Archers of Loaf, and many more amazing Southern musicians--old and new. Southern Cultures is published quarterly (spring, summer, fall, winter) by the University of North Carolina Press. The journal is sponsored by the University of North Carolina at Chapel Hill's Center for the Study of the American South.
Author: Tess Bayley Publisher: ISBN: 9781510456778 Category : Business Languages : en Pages : 194
Book Description
Reinforce classroom learning and strengthen your students' understanding of the content with this student book written for the Cambridge National Level 1/2 in Enterprise and Marketing. Covering all three units, this essential student book will help to build students' knowledge and develop the skills required for success in Enterprise and Marketing. - This reliable and accessible textbook is structured to match the specification and provide your students with all the information they need, giving them the opportunity to build skills through appropriate activities. - Builds students' skillsets w.
Author: Craig R. Fox Publisher: Brookings Institution Press ISBN: 0815732503 Category : Political Science Languages : en Pages : 113
Book Description
The success of nearly all public- and private-sector policies hinges on the behavior of individuals, groups, and organizations. Today, such behaviors are better understood than ever, thanks to a growing body of practical behavioral science research. However, policymakers often are unaware of behavioral science findings that may help them craft and execute more effective and efficient policies. The pages of this new journal will become a meeting ground: a place where scientists and non-scientists can encounter clearly described behavioral research that can be put into action. By design, the scope of Behavioral Science & Policy is broad, with topics spanning health care, financial decisionmaking, energy and the environment, education and culture, justice and ethics, and work place practices. Contributions will be made by researchers with expertise in psychology, sociology, law, behavioral economics, organization science, decision science, and marketing. The journal is a key offering of the Behavioral Science & Policy Association in partnership with the Brookings Institution. The mission of BSPA is to foster dialog between social scientists, policymakers, and other practitioners in order to promote the application of rigorous empirical behavioral science in ways that serve the public interest. BSPA does not advance a particular agenda or political perspective.
Author: World Intellectual Property Organization Publisher: WIPO ISBN: 9280533118 Category : Law Languages : en Pages : 143
Book Description
Supporting the development of a national book and reading culture through local professional writers and publishers requires an understanding of the way this sector of the creative economy works and how it is affected by the digital revolution. This publication is intended to help policymakers, particularly those in countries that are interested in promoting local publishing, to understand the publishing industry better and to understand how copyright and other policies affect the way books are being created, published and consumed.
Author: Tess Bayley
Author: Tess Bayley
Author: Tess Bayley
Author: Michael R. Czinkota
Author: Alexandra Da Costa
Author: Boris Blumberg
Author: Boris Blumberg
Author: Harry L. Watson
Author: Tess Bayley
Author: Craig R. Fox
Author: World Intellectual Property Organization