Author: Neil Sclater
Publisher: McGraw-Hill Companies
ISBN:
Category : Technology & Engineering
Languages : en
Pages : 256
Book Description
Wire and Cable for Electronics
Author: Neil Sclater
Publisher: McGraw-Hill Companies
ISBN:
Category : Technology & Engineering
Languages : en
Pages : 256
Book Description
Publisher: McGraw-Hill Companies
ISBN:
Category : Technology & Engineering
Languages : en
Pages : 256
Book Description
Cable Television Handbook
Author: Eugene R. Bartlett
Publisher: McGraw-Hill Professional Publishing
ISBN:
Category : Education
Languages : en
Pages : 424
Book Description
The cable industry is undergoing a wrenching period of change and convergence, as fiber optic and digital technologies remake the landscape and high speed digital access presents applications and opportunities. This is a guide to the nuts and bolts technology issues driving these changes.
Publisher: McGraw-Hill Professional Publishing
ISBN:
Category : Education
Languages : en
Pages : 424
Book Description
The cable industry is undergoing a wrenching period of change and convergence, as fiber optic and digital technologies remake the landscape and high speed digital access presents applications and opportunities. This is a guide to the nuts and bolts technology issues driving these changes.
Handbook for Producing Educational and Public-access Programs for Cable Television
Author: Rudy Bretz
Publisher: Educational Technology
ISBN: 9780877780892
Category : Technology & Engineering
Languages : en
Pages : 164
Book Description
Publisher: Educational Technology
ISBN: 9780877780892
Category : Technology & Engineering
Languages : en
Pages : 164
Book Description
Willing's Press Guide and Advertisers' Directory and Handbook
The SAGE Handbook of Advertising
Author: Gerard J Tellis
Publisher: SAGE
ISBN: 1446265900
Category : Business & Economics
Languages : en
Pages : 513
Book Description
′In this era of ′snackable′ content which satisfies only in the moment, it′s great to have a comprehensive Advertising Handbook which one can consult repeatedly. The references are comprehensive and the Handbook opens up many key areas for practitioners′ - Hamish Pringle, Director General, IPA ′Finally, a Handbook of Advertising that brings the field up-to-date. I am impressed with its comprehensive coverage of topics and the distinguished specialists who have shared their key findings with us′ - Philip Kotler, Kellogg School of Management ′When trying to make sense of the mystifying world of advertising, academics and practitioners often seem to inhabit separate universes. Not in this Handbook. For once, the best brains from each side genuinely collude – with constructive results. Wise agencies will read it before their clients do′ - Sir Martin Sorrell, CEO, WPP ′This mighty tome brings together a vast range of views of advertising based on deep experience and scholarship. For practitioners and academics alike, it will be a voyage of discovery and enlightenment′ - Lord (Maurice) Saatchi, Chairman, M&C Saatchi ′This magnificent volume captures all we need to know about how advertising works and its context′ - Baroness (Peta) Buscombe, Director General, Advertising Association, London Advertising is a field that has attracted a great deal of academic attention, but to date there has been no summarising of the state of the art of research. This far reaching and scholarly Handbook is edited by two highly respected and trusted thinkers in the field and includes contributions from leading academics based in both the UK and the USA. Tim Ambler and Gerald J Tellis archive their aim of setting advertising and the theory that underpins it in its historical and societal context, show-casing the most significant advertising research questions of our time and pointing readers in the direction of future avenues for fruitful investigation. The SAGE Handbook of Advertising would be a welcome addition to any marketing academics bookshelf.
Publisher: SAGE
ISBN: 1446265900
Category : Business & Economics
Languages : en
Pages : 513
Book Description
′In this era of ′snackable′ content which satisfies only in the moment, it′s great to have a comprehensive Advertising Handbook which one can consult repeatedly. The references are comprehensive and the Handbook opens up many key areas for practitioners′ - Hamish Pringle, Director General, IPA ′Finally, a Handbook of Advertising that brings the field up-to-date. I am impressed with its comprehensive coverage of topics and the distinguished specialists who have shared their key findings with us′ - Philip Kotler, Kellogg School of Management ′When trying to make sense of the mystifying world of advertising, academics and practitioners often seem to inhabit separate universes. Not in this Handbook. For once, the best brains from each side genuinely collude – with constructive results. Wise agencies will read it before their clients do′ - Sir Martin Sorrell, CEO, WPP ′This mighty tome brings together a vast range of views of advertising based on deep experience and scholarship. For practitioners and academics alike, it will be a voyage of discovery and enlightenment′ - Lord (Maurice) Saatchi, Chairman, M&C Saatchi ′This magnificent volume captures all we need to know about how advertising works and its context′ - Baroness (Peta) Buscombe, Director General, Advertising Association, London Advertising is a field that has attracted a great deal of academic attention, but to date there has been no summarising of the state of the art of research. This far reaching and scholarly Handbook is edited by two highly respected and trusted thinkers in the field and includes contributions from leading academics based in both the UK and the USA. Tim Ambler and Gerald J Tellis archive their aim of setting advertising and the theory that underpins it in its historical and societal context, show-casing the most significant advertising research questions of our time and pointing readers in the direction of future avenues for fruitful investigation. The SAGE Handbook of Advertising would be a welcome addition to any marketing academics bookshelf.
Pettengill's Newspaper Directory and Advertisers' Handbook for ...
Author:
Publisher:
ISBN:
Category : Advertising, Magazine
Languages : en
Pages : 414
Book Description
Publisher:
ISBN:
Category : Advertising, Magazine
Languages : en
Pages : 414
Book Description
Lineman's and Cableman's Handbook 12th Edition
Author: Thomas Shoemaker
Publisher: McGraw Hill Professional
ISBN: 0071742581
Category : Technology & Engineering
Languages : en
Pages : 1105
Book Description
The definitive guide to distribution and transmission line technology--fully updated Completely revised to reflect the 2012 National Electrical Safety Code (NESC), The Lineman's and Cableman's Handbook, 12th Edition, provides in-depth information on overhead and underground distribution and transmission lines. The latest OSHA, ANSI, and ASTM standards are emphasized throughout. This authoritative resource presents basic principles, equipment, standards, and safety regulations, allowing electrical workers to avoid costly errors, diagnose and repair power failures, and ensure optimum safety. A wealth of illustrations and photographs make it easy to understand the material, and self-test questions and exercises help reinforce key concepts. Comprehensive coverage includes: Electrical principles and systems * Substations * Circuits * Construction * Wood-pole, aluminum, concrete, fiberglass, and steel structures * Distribution automation * Emergency system restoration * Unloading, hauling, erecting, setting, and guying poles * Insulators, crossarms, and conductor supports * Line conductors * Distribution transformers * Lightning and surge protection * Fuses * Switches, sectionalizers, and reclosers * Voltage regulators * Transmission tower erection * Stringing, sagging, and joining line conductors * Live-line maintenance * Grounding * Street lighting * Underground distribution * Vegetation management * Distribution transformer installation * Electrical drawing symbols * Single-line and schematic diagrams * Voltage regulation * Units of measurement, electrical definitions, electrical formulas, and calculations * Maintenance of transmission and distribution lines * Rope, knots, splices, and gear * Climbing and wood poles * Protective equipment * OSHA 1910.269 * Resuscitation * Pole-top and bucket rescue
Publisher: McGraw Hill Professional
ISBN: 0071742581
Category : Technology & Engineering
Languages : en
Pages : 1105
Book Description
The definitive guide to distribution and transmission line technology--fully updated Completely revised to reflect the 2012 National Electrical Safety Code (NESC), The Lineman's and Cableman's Handbook, 12th Edition, provides in-depth information on overhead and underground distribution and transmission lines. The latest OSHA, ANSI, and ASTM standards are emphasized throughout. This authoritative resource presents basic principles, equipment, standards, and safety regulations, allowing electrical workers to avoid costly errors, diagnose and repair power failures, and ensure optimum safety. A wealth of illustrations and photographs make it easy to understand the material, and self-test questions and exercises help reinforce key concepts. Comprehensive coverage includes: Electrical principles and systems * Substations * Circuits * Construction * Wood-pole, aluminum, concrete, fiberglass, and steel structures * Distribution automation * Emergency system restoration * Unloading, hauling, erecting, setting, and guying poles * Insulators, crossarms, and conductor supports * Line conductors * Distribution transformers * Lightning and surge protection * Fuses * Switches, sectionalizers, and reclosers * Voltage regulators * Transmission tower erection * Stringing, sagging, and joining line conductors * Live-line maintenance * Grounding * Street lighting * Underground distribution * Vegetation management * Distribution transformer installation * Electrical drawing symbols * Single-line and schematic diagrams * Voltage regulation * Units of measurement, electrical definitions, electrical formulas, and calculations * Maintenance of transmission and distribution lines * Rope, knots, splices, and gear * Climbing and wood poles * Protective equipment * OSHA 1910.269 * Resuscitation * Pole-top and bucket rescue
A Guide to Technical Standards and Measurements for Cable Television Systems
Author: William C. Hsiao
Publisher:
ISBN:
Category : Cable television
Languages : en
Pages : 138
Book Description
Publisher:
ISBN:
Category : Cable television
Languages : en
Pages : 138
Book Description
Cable Advertiser's Handbook
Author: Ronald B. Kaatz
Publisher: N T C Business Books
ISBN:
Category : Business & Economics
Languages : en
Pages : 288
Book Description
Publisher: N T C Business Books
ISBN:
Category : Business & Economics
Languages : en
Pages : 288
Book Description
Handbook of Outside Plant Engineering Practices
Author: American Telephone and Telegraph Company
Publisher:
ISBN:
Category : Telephone
Languages : en
Pages : 122
Book Description
Publisher:
ISBN:
Category : Telephone
Languages : en
Pages : 122
Book Description