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Author: Lyla Payne Publisher: Trisha Leigh Ziegenhorn ISBN: 1489544453 Category : Fiction Languages : en Pages : 178
Book Description
After being unceremoniously dumped freshman year because of her family’s “new money” status, Ruby Cotton has taken care not to put her heart on the line. No matter how enticing Emilie and Quinn make it look, relationships are scary and hard—while a string of flings is easy and fun. That’s what Ruby wants. Easy and fun. The only problem is, when it comes to satisfaction in the sack, most of the boys at Whitman are nothing but pretty window dressing and false advertising. Ruby takes it upon herself to make campus life more fulfilling, creating a referral database that allows female students to rate their sexual experiences, thereby informing girls of what they’re getting into before agreeing to a date. When her acting partner, Liam Greene, finally shows some interest, Ruby figures she won’t need to utilize the helpful gossip. He’s handsome, fun, and most importantly, not a guy she’d ever fall for hard enough to let him break her heart. Not only that, but dating Liam gives Ruby the perfect excuse to say no to Cole Stuart. As a star swimmer and heir to honest-to-God Scottish royalty, Cole sits at the top of Whitman’s A-list—but he’s also the lowest rated referral on Ruby’s website. The ratings make rejecting his repeated requests for a date a no-brainer, but her real reason for avoiding Cole runs deeper than a string of unsatisfied exes. He’s gorgeous, he oozes sweetness and charm, and the electricity between them could power half of Whitman, but Ruby knows it will only last until his family or friends convince him she’s not good enough. Before she knows it she’s falling anyway, waiting for the other shoe to drop but clinging to a tentative hope that Cole might be as different as he seems. When the secret behind his low ratings comes to light, that hope is torn apart, and Ruby wonders if she was right to give him her heart…and whether she has the strength to let him keep it.
Author: Lyla Payne Publisher: Trisha Leigh Ziegenhorn ISBN: 1489544453 Category : Fiction Languages : en Pages : 178
Book Description
After being unceremoniously dumped freshman year because of her family’s “new money” status, Ruby Cotton has taken care not to put her heart on the line. No matter how enticing Emilie and Quinn make it look, relationships are scary and hard—while a string of flings is easy and fun. That’s what Ruby wants. Easy and fun. The only problem is, when it comes to satisfaction in the sack, most of the boys at Whitman are nothing but pretty window dressing and false advertising. Ruby takes it upon herself to make campus life more fulfilling, creating a referral database that allows female students to rate their sexual experiences, thereby informing girls of what they’re getting into before agreeing to a date. When her acting partner, Liam Greene, finally shows some interest, Ruby figures she won’t need to utilize the helpful gossip. He’s handsome, fun, and most importantly, not a guy she’d ever fall for hard enough to let him break her heart. Not only that, but dating Liam gives Ruby the perfect excuse to say no to Cole Stuart. As a star swimmer and heir to honest-to-God Scottish royalty, Cole sits at the top of Whitman’s A-list—but he’s also the lowest rated referral on Ruby’s website. The ratings make rejecting his repeated requests for a date a no-brainer, but her real reason for avoiding Cole runs deeper than a string of unsatisfied exes. He’s gorgeous, he oozes sweetness and charm, and the electricity between them could power half of Whitman, but Ruby knows it will only last until his family or friends convince him she’s not good enough. Before she knows it she’s falling anyway, waiting for the other shoe to drop but clinging to a tentative hope that Cole might be as different as he seems. When the secret behind his low ratings comes to light, that hope is torn apart, and Ruby wonders if she was right to give him her heart…and whether she has the strength to let him keep it.
Author: John Jantsch Publisher: Penguin ISBN: 1101429518 Category : Business & Economics Languages : en Pages : 256
Book Description
The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you. The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends-it's an instinct wired deep in the brain. And smart businesses can tap into that hardwired desire. Marketing expert John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. Keep those customers happy, and they will refer your business to even more customers. Some of Jantsch's strategies include: -Talk with your customers, not at them. Thanks to social networking sites, companies of any size have the opportunity to engage with their customers on their home turf as never before-but the key is listening. -The sales team is the most important part of your marketing team. Salespeople are the company's main link to customers, who are the main source of referrals. Getting them on board with your referral strategy is critical. -Educate your customers. Referrals are only helpful if they're given to the right people. Educate your customers about whom they should be talking to. The secret to generating referrals lies in understanding the "Customer Referral Cycle"-the way customers refer others to your company who, in turn, generate even more referrals. Businesses can ensure a healthy referral cycle by moving customers and prospects along the path of Know, Like, Trust, Try, Buy, Repeat, and Refer. If everyone in an organization keeps this sequence in mind, Jantsch argues, your business will generate referrals like a well-oiled machine. This practical, smart, and original guide is essential reading for any company looking to grow without a fat marketing budget.
Author: Stacey Brown Randall Publisher: Morgan James Publishing ISBN: 1683509277 Category : Business & Economics Languages : en Pages : 112
Book Description
“Clear, creative, compelling . . . This book is a must read for anybody who wants to power their business through high-octane referrals.” —Ken Samuelson, Principle, The Morehead Group Every business needs referrals from satisfied clients. A good referral can lead to a closed sale faster and easier than any other lead. But let’s face it. Asking for referrals can be awkward. And asking is often ineffective. That’s why Stacey Brown Randall developed a method of getting referrals—without asking. In her book Generating Business Referrals Without Asking, she shares her system for revolutionizing any business. Her structured approach reduces the hustle and increases productivity and profit. With Randall’s system, you can stop wasting time and money marketing to cold leads and stalking would-be clients on social media. And you can start doing what you love most—providing the excellent service that made you go into business in the first place. In Generating Business Referrals Without Asking, you’ll get Randall’s five steps to steady business growth, case studies from business professionals, and a step-by-step roadmap that even the busiest business owner can implement. “Stacey shows you how to unleash a referral explosion by turning your referral strategy on its head . . . You will also learn the steps on how to build a referral generation plan that you can follow for years to come, bringing in more referrals than you can imagine.” —Pat Hiban, New York Times–bestselling author of 6 Steps to 7 Figures
Author: Stephen Wershing Publisher: McGraw Hill Professional ISBN: 0071808205 Category : Business & Economics Languages : en Pages : 209
Book Description
The #1 way to start getting referrals? STOP ASKING In all his years of helping financial professionals build and grow their businesses, Stephen Wershing has learned that the number one way to make sure you don't get a referral is by asking for it. Why? Because studies prove that clients refer you not to benefit you but to benefit themselves. So you have to approach the challenge from a completely new angle. Stop Asking for Referrals helps you do exactly that. Inside, Wershing provides the tools you need to get more referrals than ever by designing your practice in a way that gets clients to mention you to friends when the opportunity arises. He calls it "the new referral conversation," and it works. Define your target market with accuracy and precision Communicate your value clearly and effectively Create your company's unique "brand" Harness the natural, normal social interactions of your clients to serve your marketing efforts You'll also learn how to use client feedback to benefit your business, create your service package, and bring in new business. "The way you have been told to attract referrals is based on an assumption that's wrong," Wershing writes. "And it is undermining your business and your relationships." You will come away with a deep understanding of why and where referrals actually come from, how to tailor your own practice to get people talking about you, and ways to develop a communication plan to project your reputation. So stop asking for referrals--and start attracting more new clients than you ever thought possible. Praise for Stop Asking for Referrals "Steve Wershing helps you unlock the untapped referral potential you have in your business today with an approach that is as comfortable as it is effective." -- JULIE LITTLECHILD, founder and president of Advisor Impact "The most comprehensive, practical, and engaging guide I know of for strengthening existing client connections and cultivating new ones in a way that is experience-based, respectful, and long-lasting." -- OLIVIA MELLAN, psychotherapist, money coach, author of The Client Connection, and columnist for Investment Advisor "Reading this book will revolutionize how you think about growing your business." -- MICHAEL E. KITCES, MSFS, MTAX, CFP, partner, Pinnacle Advisory Group, and blogger, Nerd's Eye View "This book will help you overcome . . . discomfort and show you how to engage your clients so that they will proudly help you build your business. Kudos for this powerful, one-stop marketing resource!" -- SHERYL GARRETT, CFP, AIF, award-winning author, advisor, and founder of the Garrett Planning Network "Stop Asking for Referrals is on my Top Ten list of books that I believe offer the most meaningful strategies for advisors. . . . Steve's ideas for referral marketing are brilliant and just plain common sense. Advisors will embrace his book as the new referral bible. -- SYDNEY LEBLANC, founding editor of Registered Rep magazine; partner of LeBlanc and Company "Embrace Steve's advice if you'd like to see your practice growth become effortless, boundless, and fun!" -- MARIE SWIFT, CEO, Impact Communications, columnist for Financial Planning magazine, and author of Become a Media Magnet
Author: Bill Cates Publisher: McGraw Hill Professional ISBN: 0071458417 Category : Business & Economics Languages : en Pages : 223
Book Description
Sales legend Bill Cates uses his experience and expert knowledge to show sales professionals how to work smarter (not harder) by employing "The Four Cornerstones of Referrals" --relationship building and customer service, creating referral alliances and networks, prospecting, and targeting niche markets. Using Cates's easy-to-master referral-based selling techniques, readers: Work less and earn more by getting existing customers to work for them generating high-quality referrals Turn every business contact into a relationship and every relationship into a sales success story
Author: Bill Cates Publisher: McGraw Hill Professional ISBN: 0071791663 Category : Business & Economics Languages : en Pages : 258
Book Description
More Introductions! More Appointments! More Clients! You face four hurdles to gaining new clients: finding enough of the right prospects, getting their attention, making the sale, and multiplying your clients through referrals. While referrals are important, they're not the endgame. Beyond Referrals helps you turn referrals into introductions, appointments, and sales--showing you how to turn referrals into introductions to the prospects who are eager to hear from you. Then, you'll learn proven ways to convert a high percentage of prospects into high-value clients. "Bill's referral system is being used throughout our company because the results are undeniable. He has truly revolutionized the way our advisors are acquiring new clients through referrals. This book will turbocharge your client acquisition!" -- JOE JORDAN, Senior Vice President, MetLife "Beyond Referrals is a gold mine of value-based, profit-creating information. Utilizing Bill's Perpetual Revenue System, we learn that obtaining the referral is only the first step in an ongoing and very profitable cycle." -- BOB BURG, coauthor of The Go-Giver and author of Endless Referrals "Beyond Referrals explains how to avoid leaving money on the table from what I call the 'second sale.' You can read this book and double your business, or you can merely work twice as hard. That's not much of a choice." -- ALAN WEISS, PhD, author of Million Dollar Consulting and Million Dollar Referrals This is the ultimate blueprint for converting referrals into clients." -- Ivan Misner, PhD, New York Times bestselling author and founder of BNI
Author: Mary Kole Publisher: Penguin ISBN: 1599635763 Category : Language Arts & Disciplines Languages : en Pages : 305
Book Description
Captivate the hearts and minds of young adult readers! Writing for young adult (YA) and middle grade (MG) audiences isn't just "kid's stuff" anymore--it's kidlit! The YA and MG book markets are healthier and more robust than ever, and that means the competition is fiercer, too. In Writing Irresistible Kidlit, literary agent Mary Kole shares her expertise on writing novels for young adult and middle grade readers and teaches you how to: • Recognize the differences between middle grade and young adult audiences and how it impacts your writing. • Tailor your manuscript's tone, length, and content to your readership. • Avoid common mistakes and cliches that are prevalent in YA and MG fiction, in respect to characters, story ideas, plot structure and more. • Develop themes and ideas in your novel that will strike emotional chords. Mary Kole's candid commentary and insightful observations, as well as a collection of book excerpts and personal insights from bestselling authors and editors who specialize in the children's book market, are invaluable tools for your kidlit career. If you want the skills, techniques, and know-how you need to craft memorable stories for teens and tweens, Writing Irresistible Kidlit can give them to you.
Author: Bill Cates Publisher: ISBN: 9781888970005 Category : Languages : en Pages :
Book Description
Your Value Proposition is not your Elevator Pitch, Positioning Statement, or Unique Selling Proposition. Your Value Proposition is the sum total of all the value you bring to your prospects, clients, strategic partners, and even your employees. Your Value Proposition is the foundation of your business. No value proposition = No business! In today's world of marketing-message overload, the most effective way to grab someone's attention is through radically relevant and critically compelling messaging. Communicating a relevant and compelling value proposition has always been a critical part of winning new business. And your overwhelmed prospects and clients need and even expect your value proposition to be bullseye relevant and continually compelling. In Radical Relevance, Hall of Fame marketer and speaker Bill Cates, lays out your complete road map to discover, formulate, and communicate your value proposition in a way that will be irresistible to just the right prospects, compel them to follow your recommendations, and repel prospects who aren't a perfect fit. Remember: if you try to appeal to everyone, you run the risk of appealing to no one.It's time to take a stand with your value!It's time to get Radically Relevant!
Author: Lyla Payne
Author: Lyla Payne
Author: Ivan R. Misner
Author: Brian Buffini
Author: John Jantsch
Author: Stacey Brown Randall
Author: Stephen Wershing
Author: Bill Cates
Author: Bill Cates
Author: Mary Kole
Author: Bill Cates