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Author: Susannah Gardner Publisher: John Wiley & Sons ISBN: 0764597140 Category : Business & Economics Languages : en Pages : 362
Book Description
In this instant-communication world, buzz means business! And one of the greatest ways to get customers and potential customers buzzing about your business is with a Web log, commonly called a blog. Blogs can help you: Introduce the people behind your business Discuss relevant issues Provide a clearinghouse for information and expertise Show your business as a good corporate citizen Support an exchange of ideas Get honest feedback from your customers Affect public opinion If you’re new to blogging, or if you know the mechanics of a blog but want some help refining and targeting yours, Buzz Marketing With Blogs For Dummies will get you going right away. An expert blogger shows you the ins and outs of putting together a professional-looking blog, walks you through the jargon, helps you decide what your blog should do, and even explains various software solutions. You’ll find out how to: Set up and maintain a blog, write in blogging style, and observe blogging etiquette Define your audience and target your blog to reach them Involve your customers, earn their trust, educate the public, and build community Avoid possible legal pitfalls while keeping your blog interesting Encourage contributions and links to your blog Use images and design an eye-catching format Optimize your blog for top search engine ratings, track your results, and measure your success Written by Susannah Gardner, who has taught online journalism, directed multimedia efforts, and provided custom Web solutions to clients, Buzz Marketing With Blogs For Dummies even shares tips from the experts who establish and maintain some of the top-rated business blogs. You’ll discover the secrets of success, how to spot and solve problems, what software can enhance your blogging life, and a whole lot more. It like having a staff of experts on call!
Author: Susannah Gardner Publisher: John Wiley & Sons ISBN: 0764597140 Category : Business & Economics Languages : en Pages : 362
Book Description
In this instant-communication world, buzz means business! And one of the greatest ways to get customers and potential customers buzzing about your business is with a Web log, commonly called a blog. Blogs can help you: Introduce the people behind your business Discuss relevant issues Provide a clearinghouse for information and expertise Show your business as a good corporate citizen Support an exchange of ideas Get honest feedback from your customers Affect public opinion If you’re new to blogging, or if you know the mechanics of a blog but want some help refining and targeting yours, Buzz Marketing With Blogs For Dummies will get you going right away. An expert blogger shows you the ins and outs of putting together a professional-looking blog, walks you through the jargon, helps you decide what your blog should do, and even explains various software solutions. You’ll find out how to: Set up and maintain a blog, write in blogging style, and observe blogging etiquette Define your audience and target your blog to reach them Involve your customers, earn their trust, educate the public, and build community Avoid possible legal pitfalls while keeping your blog interesting Encourage contributions and links to your blog Use images and design an eye-catching format Optimize your blog for top search engine ratings, track your results, and measure your success Written by Susannah Gardner, who has taught online journalism, directed multimedia efforts, and provided custom Web solutions to clients, Buzz Marketing With Blogs For Dummies even shares tips from the experts who establish and maintain some of the top-rated business blogs. You’ll discover the secrets of success, how to spot and solve problems, what software can enhance your blogging life, and a whole lot more. It like having a staff of experts on call!
Author: Susannah Gardner Publisher: John Wiley & Sons ISBN: 1118151941 Category : Computers Languages : en Pages : 410
Book Description
"Learn to: Compare and use the newest blogging software tools; Find your niche and gain an audience; Integrate your blog with social media and explore microblogging; Make money with advertising and search engine optimization"--Cover.
Author: Amy Lupold Bair Publisher: John Wiley & Sons ISBN: 1119588081 Category : Computers Languages : en Pages : 519
Book Description
The bestselling blogging book—updated in a new edition! Ready to make your mark on the online world? Start a blog! Blogging For Dummies provides you with information on blogging basics, the anatomy of a good blog, and the tools required to get started. Plus, you'll get advice on a blog topic, choosing a domain name and host, writing your first post, planning an editorial calendar, and using your blog as an important part of your personal brand. Decide which of the major blogging platforms will work for you Use SEO to drive traffic to your blog Monetization through advertising and sponsorships Create content that draws readers in Covering shifts in popular blogging platforms and tools, changes in social media, and the latest best practices in the blogosphere, this new edition sets you up for blogging success!
Author: Eric Yaverbaum Publisher: John Wiley & Sons ISBN: 111805279X Category : Business & Economics Languages : en Pages : 391
Book Description
Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line. Discover how to * Map a winning PR strategy * Grab attention with press releases, interviews, and events * Cultivate good media relations * Get print, TV, radio, and Internet coverage * Manage a PR crisis
Author: Polly Letofsky Publisher: ISBN: 9780996572422 Category : Languages : en Pages : 130
Book Description
Your chances of success are 65% greater if you have a solid book marketing plan. This is yours! There are over 1000 books on book marketing and another 1,000-plus blogs, podcasts, newsletters and e-books that help authors pitch their book. Polly Letofsky spent two years thumbing through all of it and eliminated outdated ideas, overblown promises, and practices that weren't worth your dollars. She then cherry picked the best ideas to bring your book directly to your audience. In Buzz: Your Super Sticky Book Marketing Plan, Letofsky doesn't give you vague instructions like "Submit for Author Interviews." She goes ten steps beyond that and provides you with contacts and links to sites that offer author interviews! And ... she doesn't stop there. Inside Buzz you'll find: 16 free book review sources The most reputable paid review services - even a special discount for Buzz authors! Tips on how to find reviewers of your genre on Twitter, Facebook, Amazon, and Goodreads 25 free author profile sites where you can list your book for no charge! 10 ways to get your book into book clubs 12 ways your friends can help you market your book 17 tips for hosting a great book release party! And, Oh BOY! so much more! Buzz is built on a timeline from pre-publication marketing, to your launch, and through your book's first year. Throughout Buzz you'll find tips, hints, ideas, and tools, all to make your marketing practices flow smoothly. So pat yourself on the back-you've finished your book. Now grab this book marketing plan and start to create the Buzz!"
Author: Do?ru, Ça?lar Publisher: IGI Global ISBN: 1522563024 Category : Business & Economics Languages : en Pages : 673
Book Description
The importance of effective use of resources within a business is paramount to the success of the business. This includes the effective use of employees as well as efficient strategies for the direction of those employees and resources. A manager’s ability to adapt and utilize contemporary approaches for maximizing both individuals and organizational knowledge is essential. The Handbook of Research on Contemporary Approaches in Management and Organizational Strategy is a pivotal reference source that provides vital research on the application of contemporary management strategies. While highlighting topics such as e-business, leadership styles, and organizational behavior, this publication explores strategies for the achievement of organizational goals, as well as the methods of effective resource allocation. This book is ideally designed for academicians, students, managers, specialists, and consultants seeking current research on strategies for the management of people and knowledge within an organization.
Author: Kelby Carr Publisher: John Wiley & Sons ISBN: 1118383109 Category : Business & Economics Languages : en Pages : 301
Book Description
Tap into the marketing power of Pinterest People are using Pinterest to organize their digital lives. This hot social site lets users create visual bookmarks of their favorite things and 'pin' them on virtual pinboards. Now you can learn how to market on Pinterest with this hands-on guide. You’ll discover how to launch new products, showcase your brand's personality, seek product approval, run innovative contests, and engage your community in a way that is difficult to replicate on other social networks. Helps you get the most out of marketing on Pinterest, a visual collection of bookmarks that you can organize into virtual pinboards Shows you how to set up an account and boards, how to pin and re-pin, use hashtags and like pins, and integrate your Pinterest activity with your other social networks Reveals how to run contests on Pinterest Gives the lowdown on launching new products Includes tips and techniques for building a community on Pinterest Market with Pinterest, it's fun and easy, and even more so with Pinterest Marketing for Dummies.
Author: Susannah Gardner Publisher: For Dummies ISBN: 9780764584572 Category : Business & Economics Languages : en Pages : 360
Book Description
In this instant-communication world, buzz means business! And one of the greatest ways to get customers and potential customers buzzing about your business is with a Web log, commonly called a blog. Blogs can help you: Introduce the people behind your business Discuss relevant issues Provide a clearinghouse for information and expertise Show your business as a good corporate citizen Support an exchange of ideas Get honest feedback from your customers Affect public opinion If you’re new to blogging, or if you know the mechanics of a blog but want some help refining and targeting yours, Buzz Marketing With Blogs For Dummies will get you going right away. An expert blogger shows you the ins and outs of putting together a professional-looking blog, walks you through the jargon, helps you decide what your blog should do, and even explains various software solutions. You’ll find out how to: Set up and maintain a blog, write in blogging style, and observe blogging etiquette Define your audience and target your blog to reach them Involve your customers, earn their trust, educate the public, and build community Avoid possible legal pitfalls while keeping your blog interesting Encourage contributions and links to your blog Use images and design an eye-catching format Optimize your blog for top search engine ratings, track your results, and measure your success Written by Susannah Gardner, who has taught online journalism, directed multimedia efforts, and provided custom Web solutions to clients, Buzz Marketing With Blogs For Dummies even shares tips from the experts who establish and maintain some of the top-rated business blogs. You’ll discover the secrets of success, how to spot and solve problems, what software can enhance your blogging life, and a whole lot more. It like having a staff of experts on call!
Author: Rajeev Karwal Publisher: SCB Distributors ISBN: 8183282636 Category : Business & Economics Languages : en Pages : 135
Book Description
Corporate Blogging In India intends to consolidate developments in the area of business and corporate blogging. This title presents case studies from industries as diverse as technology and travel to financial services and SMEs to get an understanding of where corporate blogging is and where it is headed in times to come.
Author: Susannah Gardner
Author: Susannah Gardner
Author: Susannah Gardner
Author: Amy Lupold Bair
Author: Eric Yaverbaum
Author: Polly Letofsky
Author: Do?ru, Ça?lar
Author: Kelby Carr
Author: Susannah Gardner
Author: Rajeev Karwal
Author: Leesa Barnes