Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Buying Gay PDF full book. Access full book title Buying Gay by David K. Johnson. Download full books in PDF and EPUB format.
Author: David K. Johnson Publisher: Columbia University Press ISBN: 0231548176 Category : Business & Economics Languages : en Pages : 358
Book Description
In 1951, a new type of publication appeared on newsstands—the physique magazine produced by and for gay men. For many men growing up in the 1950s and 1960s, these magazines and their images and illustrations of nearly naked men, as well as articles, letters from readers, and advertisements, served as an initiation into gay culture. The publishers behind them were part of a wider world of “physique entrepreneurs”: men as well as women who ran photography studios, mail-order catalogs, pen-pal services, book clubs, and niche advertising for gay audiences. Such businesses have often been seen as peripheral to the gay political movement. In this book, David K. Johnson shows how gay commerce was not a byproduct but rather an important catalyst for the gay rights movement. Offering a vivid look into the lives of physique entrepreneurs and their customers, and presenting a wealth of illustrations, Buying Gay explores the connections—and tensions—between the market and the movement. With circulation rates many times higher than the openly political “homophile” magazines, physique magazines were the largest gay media outlets of their time. This network of producers and consumers helped foster a gay community and upend censorship laws, paving the way for open expression. Physique entrepreneurs were at the center of legal struggles, especially against the U.S. Post Office, including the court victory that allowed full-frontal male nudity and open homoeroticism. Buying Gay reconceives the history of the gay rights movement and shows how consumer culture helped create community and a site for resistance.
Author: David K. Johnson Publisher: Columbia University Press ISBN: 0231548176 Category : Business & Economics Languages : en Pages : 358
Book Description
In 1951, a new type of publication appeared on newsstands—the physique magazine produced by and for gay men. For many men growing up in the 1950s and 1960s, these magazines and their images and illustrations of nearly naked men, as well as articles, letters from readers, and advertisements, served as an initiation into gay culture. The publishers behind them were part of a wider world of “physique entrepreneurs”: men as well as women who ran photography studios, mail-order catalogs, pen-pal services, book clubs, and niche advertising for gay audiences. Such businesses have often been seen as peripheral to the gay political movement. In this book, David K. Johnson shows how gay commerce was not a byproduct but rather an important catalyst for the gay rights movement. Offering a vivid look into the lives of physique entrepreneurs and their customers, and presenting a wealth of illustrations, Buying Gay explores the connections—and tensions—between the market and the movement. With circulation rates many times higher than the openly political “homophile” magazines, physique magazines were the largest gay media outlets of their time. This network of producers and consumers helped foster a gay community and upend censorship laws, paving the way for open expression. Physique entrepreneurs were at the center of legal struggles, especially against the U.S. Post Office, including the court victory that allowed full-frontal male nudity and open homoeroticism. Buying Gay reconceives the history of the gay rights movement and shows how consumer culture helped create community and a site for resistance.
Author: David K. Johnson Publisher: Columbia University Press ISBN: 0231548176 Category : Business & Economics Languages : en Pages : 358
Book Description
In 1951, a new type of publication appeared on newsstands—the physique magazine produced by and for gay men. For many men growing up in the 1950s and 1960s, these magazines and their images and illustrations of nearly naked men, as well as articles, letters from readers, and advertisements, served as an initiation into gay culture. The publishers behind them were part of a wider world of “physique entrepreneurs”: men as well as women who ran photography studios, mail-order catalogs, pen-pal services, book clubs, and niche advertising for gay audiences. Such businesses have often been seen as peripheral to the gay political movement. In this book, David K. Johnson shows how gay commerce was not a byproduct but rather an important catalyst for the gay rights movement. Offering a vivid look into the lives of physique entrepreneurs and their customers, and presenting a wealth of illustrations, Buying Gay explores the connections—and tensions—between the market and the movement. With circulation rates many times higher than the openly political “homophile” magazines, physique magazines were the largest gay media outlets of their time. This network of producers and consumers helped foster a gay community and upend censorship laws, paving the way for open expression. Physique entrepreneurs were at the center of legal struggles, especially against the U.S. Post Office, including the court victory that allowed full-frontal male nudity and open homoeroticism. Buying Gay reconceives the history of the gay rights movement and shows how consumer culture helped create community and a site for resistance.
Author: Publisher: ISBN: Category : Languages : en Pages : 72
Book Description
The Advocate is a lesbian, gay, bisexual, transgender (LGBT) monthly newsmagazine. Established in 1967, it is the oldest continuing LGBT publication in the United States.
Author: Steven M Kates Publisher: Routledge ISBN: 1317972058 Category : Business & Economics Languages : en Pages : 248
Book Description
Most of the world’s population is in the dark when it comes to the consumer patterns of gay men. But in Twenty Million New Customers!: Understanding Gay Men’s Consumer Behavior, you’ll leave all the dark, homophobic myths behind where they belong--in the closet--and come out into the light. In its colorful and informative chapters, you’ll see why gay men are a vital consumer lifeline to today’s clothing industries as you tap into revealing psychological characteristics that will benefit any business manager. A scholarly yet personal, poignant study, Twenty Million New Customers! is a mixed shopping bag, taking you on a day-in-the-life tour of the buying patterns of 44 gay men. As an up-to-date catalog of scholarly data, it helps you see how “mainstream” businesses can tailor their marketing methods to this rapidly expanding demand in a competent, professional, and ethical manner. As a commentary on lifestyle, it transports you to unexplored consumer behavior territory that most people still consider “deviant.” Specifically, you’ll read about: in-depth, personal interviews from gay consumers real-life problems and market needs of gay men consumer behavior as political protest self-concept, identity, community, and culture the creation and maintenance of gay consumer subculture research methods and managerial implications of the study A recent survey estimates that over six percent of U.S. consumers openly acknowledges themselves as gay--clearly a priceless niche. So if you’re a gay man trying to get the skinny on the latest bodysuit trends, a marketing scholar involved in quantitative methods research, or a manager interested in retiring your old, outdated business savvy to the closet and exchanging it for a flashy, new, informed sense of marketing pizzazz, read Twenty Million New Customers! It’ll shut the closet on the harmful myths surrounding gay consumerism and open the door to success.
Author: Publisher: ISBN: Category : Languages : en Pages : 72
Book Description
The Advocate is a lesbian, gay, bisexual, transgender (LGBT) monthly newsmagazine. Established in 1967, it is the oldest continuing LGBT publication in the United States.
Author: Publisher: ISBN: Category : Languages : en Pages : 72
Book Description
The Advocate is a lesbian, gay, bisexual, transgender (LGBT) monthly newsmagazine. Established in 1967, it is the oldest continuing LGBT publication in the United States.
Author: Publisher: ISBN: Category : Languages : en Pages : 128
Book Description
The Advocate is a lesbian, gay, bisexual, transgender (LGBT) monthly newsmagazine. Established in 1967, it is the oldest continuing LGBT publication in the United States.
Author: Diane Richardson Publisher: SAGE ISBN: 9780761965114 Category : Social Science Languages : en Pages : 500
Book Description
`The creation of a new field of lesbian and gay studies over the past thirty years has been a fascinating project. This volume brings together key authors in the field in 26 major essays and provides a clear sense of just how much has been achieved. It is a guide to the state of the art, and invaluable for scholars throughout the world' - Ken Plummer, Professor of Sociology, University of Essex; and Editor of Sexualities `This book is unique in lesbian and gay studies. From politics to health, cyber-queers to queer families, the review essays in this volume cover all the important bases of GLB history and politics. The Introduction is a simple and accessible overview of the changing faces of theory and research over many decades. This book is bound to be an important resource in a burgeoning field' - Janice Irvine, Associate Professor of Sociology, University of Massachusetts, Amherst `The Handbook of Gay and Lesbian Studies, assembled by two leading theorists of sexuality, makes available more than two dozen new cutting-edge essays in gay studies. Essential for social science scholars and students of gay/queer studies' - David F. Greenberg, Professor of Sociology, New York University With this benchmark work, lesbian and gay studies comes of age. Drawing from a rich team of global contributors and carefully structured to elucidate the core issues in the field, it constitutes an unparalleled resource for teaching, research and debate. The volume is organized into 4 sections: · History and Theory This covers the roots of lesbian and gay studies, the institutionalization of the subject in the Academy, the 'naturalness' of heterosexuality, science and sexuality, the comparative sociology of homosexualities and the heterosexual/homosexual division. · Identity and Community This examines the formation of gay and lesbian identities communities and movements, 'cyber-queer' research, sexuality and space, generational issues in lesbian and gay lifecycles and the subject of bisexuality · Institutions This investigates questions of the governance of sexualities, lesbian and gay health, sexualities and education, religion and homosexuality, homosexuality and the law, gay and lesbian workers, homosexuality and the family, and lesbian, gay and queer encounters with the media and popular culture · Politics This explores the formation of the gay and lesbian movements, impact of globalization, antigay and lesbian violence, nationalism and transnationalism in lesbian and gay studies and sexual citizenship. The result is an authoritative book that demarcates the field, stimulates critical discussion and provides lesbian and gay studies with an enriching focal reference point. It is, quite simply, a breakthrough work that will galvanize discussion and research for years to come.
Author: M. V. Lee Badgett Publisher: Beacon Press ISBN: 0807035602 Category : Social Science Languages : en Pages : 250
Book Description
An economist demonstrates how LGBT equality and inclusion within organizations increases their bottom line and allows for countries’ economies to flourish We know that homophobia harms LGBT individuals in many ways, but economist M. V. Lee Badgett argues that in addition to moral and human rights reasons for equality, we can now also make a financial argument. Finding that homophobia and transphobia cost 1% or more of a country’s GDP, Badgett expertly uses recent research and statistics to analyze how these hostile practices and environments affect both the US and global economies. LGBT equality remains a persistent and pertinent issue. The continued passing of discriminatory laws, people being fired from jobs for their sexual orientation and/or gender identity, harassment and bullying in school, violence and hate crimes on the streets, exclusion from intolerant families, and health effects of stigma all make it incredibly difficult to live a good life. Examining the consequences of anti-LGBT practices across multiple countries, including the US, Canada, the UK, Australia, India and the Philippines, Badgett reveals the expensive repercussions of hate and discrimination, and how our economy loses when we miss out on the full benefit of LGBT people’s potential contributions.
Author: David K. Johnson
Author: David K. Johnson
Author: 
Author: Steven M Kates
Author: 
Author: 
Author: 
Author: Diane Richardson
Author: M. V. Lee Badgett
Author: