Buyer/consumer Information Processing PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Buyer/consumer Information Processing PDF full book. Access full book title Buyer/consumer Information Processing by George David Hughes. Download full books in PDF and EPUB format.
Author: George David Hughes Publisher: ISBN: Category : Business & Economics Languages : en Pages : 448
Book Description
This volume, the first to deal with the study of consumers' and buyers' mental processing of information prior to choice, brings together thirty-one marketing specialists from industry and various universities. Their diverse and valuable contributions in the general areas of information search, initial processing, and central processing do much to advance a relatively new field of marketing study. New directions for needed research are also indicated. Originally published 1974. A UNC Press Enduring Edition -- UNC Press Enduring Editions use the latest in digital technology to make available again books from our distinguished backlist that were previously out of print. These editions are published unaltered from the original, and are presented in affordable paperback formats, bringing readers both historical and cultural value.
Author: George David Hughes Publisher: ISBN: Category : Business & Economics Languages : en Pages : 448
Book Description
This volume, the first to deal with the study of consumers' and buyers' mental processing of information prior to choice, brings together thirty-one marketing specialists from industry and various universities. Their diverse and valuable contributions in the general areas of information search, initial processing, and central processing do much to advance a relatively new field of marketing study. New directions for needed research are also indicated. Originally published 1974. A UNC Press Enduring Edition -- UNC Press Enduring Editions use the latest in digital technology to make available again books from our distinguished backlist that were previously out of print. These editions are published unaltered from the original, and are presented in affordable paperback formats, bringing readers both historical and cultural value.
Author: Andrew A. Mitchell Publisher: ISBN: Category : Business & Economics Languages : en Pages : 136
Book Description
Abstract: In order to understand how the market system provides information to buyers, the effect of information on consumer and market behavior is examined from the perspectives of economics, consumer psychology, and public policy. Economic analyses of information transmission and advertising are presented. Effects of different types of information on the behavior of firms, and information search strategies which consumers use to extract information from mass media advertisements are evaluated. Theories of information encoding and storage are described in terms of their implications for consumer research. The causes of information imperfections in local consumer markets (markets where different prices are charged for the same quality) are reviewed. Advertising regulation policy considerations are also examined. Consumer information systems for local services are discussed from the viewpoint of information needs and consumer patterns of information avoidance. (nm).
Author: George David Hughes
Author: George David Hughes
Author: Brian Sternthal
Author: George David Hughes
Author: James R. Bettman
Author: Howard Beales
Author: William L. Wilkie
Author: Association for Consumer Research,U.S.
Author: Andrew A. Mitchell
Author: Arch G. Woodside
Author: Scott Ward