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Author: P. Santhi Publisher: LAP Lambert Academic Publishing ISBN: 9783659174391 Category : Languages : en Pages : 304
Book Description
India has emerged as the largest producer of milk in the world with the most successful developmental programmes based on the principles of co-operation. The milk market in India is predominantly in the unorganised sector and is fragmented which handle comparatively small quantity of raw milk. They are the biggest challenge to the organised dairy industry comprises of government, co-operative and the private dairies who market branded pasteurised milk. Marketing of branded pasteurised milk is different when compared to other consumer goods due to product characteristics, variants, usage patterns, consumer perceptions and behaviour, distribution practices and retailers profile. To reap the benefits gone into the efforts of dairy development, it has to shift its focus on marketing efforts for which understanding of consumer behaviour forms the basis. Of all the market segments, the urban household segment provides a stable market with respect to demand for fluid milk. This book will be useful to dairy co-operative societies, private sector dairy firms, marketers of fluid milk, government, policymakers and scholars to work towards strengthening and developing fluid milk market.
Author: P. Santhi Publisher: LAP Lambert Academic Publishing ISBN: 9783659174391 Category : Languages : en Pages : 304
Book Description
India has emerged as the largest producer of milk in the world with the most successful developmental programmes based on the principles of co-operation. The milk market in India is predominantly in the unorganised sector and is fragmented which handle comparatively small quantity of raw milk. They are the biggest challenge to the organised dairy industry comprises of government, co-operative and the private dairies who market branded pasteurised milk. Marketing of branded pasteurised milk is different when compared to other consumer goods due to product characteristics, variants, usage patterns, consumer perceptions and behaviour, distribution practices and retailers profile. To reap the benefits gone into the efforts of dairy development, it has to shift its focus on marketing efforts for which understanding of consumer behaviour forms the basis. Of all the market segments, the urban household segment provides a stable market with respect to demand for fluid milk. This book will be useful to dairy co-operative societies, private sector dairy firms, marketers of fluid milk, government, policymakers and scholars to work towards strengthening and developing fluid milk market.
Author: Anu K. Mittal Publisher: DIANE Publishing ISBN: 9780788178351 Category : Business & Economics Languages : en Pages : 182
Book Description
Provides information on: (1) the factors that influence the price of fluid milk as it moves from the farm to the consumer; (2) the portion of the average retail price of a gallon of fluid milk that is received by farmers, coops, wholesalers, & retailers in selected markets across the country; (3) changes in farm & retail prices & their effect on the farm-to-retail spread; (4) the way changes in prices at any given level in the milk marketing chain are reflected in changes in prices at the other levels; & (5) different retail pricing relationships that exist in selected markets among the 4 kinds of milk -- whole, reduced-fat (2%), low-fat (1%), & fat-free (skim).
Author: United States Crop Reporting Board Publisher: Forgotten Books ISBN: 9781396082221 Category : Reference Languages : en Pages : 202
Book Description
Excerpt from Fluid Milk and Cream Report: July-December 1964 Early July fluid milk prices were generally up seasonally at both dealers purchasing and consumer levels, the Crop Reporting Board reports. Dealers' buying prices were higher in h8 markets, about one third of the 160 reporting markets. Lower buying prices were reported in 1 market. Prices for quarts delivered to homes advanced in 26 markets but declined in h. Store prices were reported above June in 28 markets for quarts, 31 markets for half-gallons, and 21 markets for gallons. Price declines for out - of - store milk sales were as follows: Quarts, 10 markets; half - gallons, 12 markets; and gallons, 7 markets. Milk purchased for fluid usage in about 160 markets in early July averaged per hundredweight. This is 18 cents higher than June and h cents over July 1963. Compared with the July average for the period 1958 - 62, the average this month is 3 cents lower. Averages are higher than June in 7 of the 9 regions. The averages are about the same as June in 1 region and lower in 1. Compared with July a year ago, the averages this month are higher in 6 of the 9 regions, unchanged in 2, but lower in 1. Increases over last year range from 1 cent in the East South Central Region to 8 cents in the East North Central. Other area increases are: 7 cents in the Mountain States, b cents in the Middle Atlantic, and 3 cents in both the west South Central and Pacific. The average is about the same as last year in the New England and the South Atlantic Regions. The west North Central average is 2 cents per hundredweight lower. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author: P. Santhi
Author: P. Santhi
Author: D. H. Carley
Author: Lynsey Hollywood
Author: Anu K. Mittal
Author: Patrick Edward O'Donnell
Author: 
Author: Warren Wright Shearer
Author: Boston Milkshed Price Committee
Author: Dr.K.Santhana Lakshmi
Author: United States Crop Reporting Board