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Author: DIANE Publishing Company Publisher: DIANE Publishing ISBN: 0788131605 Category : Languages : en Pages : 96
Book Description
This teaching text discusses the details of full loop recycling. Covers the special topics that buyers & purchasing agents must face before they will become committed to buying recycled in an effort to help everyone understand the problems of perception that must be overcome. Also provides information on where to purchase recycled products & gives tips about getting to know the products. Discusses how to create the demand for recycled products. Illustrated.
Author: DIANE Publishing Company Publisher: DIANE Publishing ISBN: 0788131605 Category : Languages : en Pages : 96
Book Description
This teaching text discusses the details of full loop recycling. Covers the special topics that buyers & purchasing agents must face before they will become committed to buying recycled in an effort to help everyone understand the problems of perception that must be overcome. Also provides information on where to purchase recycled products & gives tips about getting to know the products. Discusses how to create the demand for recycled products. Illustrated.
Author: Donald A. Fuller Publisher: SAGE ISBN: 0761912193 Category : Business & Economics Languages : en Pages : 409
Book Description
Sustainable Marketing is structured around the traditional "4Ps" of marketing and explains how marketing mix decisions can and do influence environmental outcomes. Throughout the book, Donald A. Fuller advocates the conversion of consumption systems to a sustainable paradigm that represents a circular use of resources, not the linear approach (materials [to] products [to] consumption [to] disposal) that leads to the pollution of ecosystems. The book's running theme is that marketers can reinvent strategy and craft "win-win-win" solutions, where customers win (obtaining genuine benefits), organizations win (achieving financial objectives), and ecosystems win (ecosystem functioning is preserved or enhanced). The theme is vividly illustrated by 49 in-text exhibits of successful corporate environmental initiatives.
Author: DIANE Publishing Company
Author: DIANE Publishing Company
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Author: Donald A. Fuller
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Author: United States. Environmental Protection Agency
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