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Author: David Avrin Publisher: Red Wheel/Weiser ISBN: 163265962X Category : Business & Economics Languages : en Pages : 256
Book Description
The landscape is littered with the corpses of great products and strong companies that died because of crappy marketing. Why do so many companies fail so miserably? Why do high-priced ad agencies and marketing firms keep spitting out stupid campaigns? Too many in business have failed to recognize the shift that has happened right under their noses. It’s not so much that people have changed; it’s that the business landscape has changed—dramatically. For the first time in human history, we have no unmet needs. Every problem has a solution, and many companies now find themselves creating solutions that appear to be looking for a problem. In his provocative and enlightening new book, Visibility Marketing, David Avrin shows what marketing approaches work, which don’t, and why. You will learn how to uncover your true competitive advantages and a process to craft messages and tactics that achieve tangible results. A remarkably accessible, relatable, thought-provoking reference book, Visibility Marketing speaks directly to business owners, entrepreneurs, marketing managers, and sales professionals. With wisdom gleaned from hundreds of presentations and workshops and conversations with tens of thousands of company leaders, Visibility Marketing will forever change how businesses and professionals look at the competitive landscape and how they promote themselves.
Author: David Avrin Publisher: Red Wheel/Weiser ISBN: 163265962X Category : Business & Economics Languages : en Pages : 256
Book Description
The landscape is littered with the corpses of great products and strong companies that died because of crappy marketing. Why do so many companies fail so miserably? Why do high-priced ad agencies and marketing firms keep spitting out stupid campaigns? Too many in business have failed to recognize the shift that has happened right under their noses. It’s not so much that people have changed; it’s that the business landscape has changed—dramatically. For the first time in human history, we have no unmet needs. Every problem has a solution, and many companies now find themselves creating solutions that appear to be looking for a problem. In his provocative and enlightening new book, Visibility Marketing, David Avrin shows what marketing approaches work, which don’t, and why. You will learn how to uncover your true competitive advantages and a process to craft messages and tactics that achieve tangible results. A remarkably accessible, relatable, thought-provoking reference book, Visibility Marketing speaks directly to business owners, entrepreneurs, marketing managers, and sales professionals. With wisdom gleaned from hundreds of presentations and workshops and conversations with tens of thousands of company leaders, Visibility Marketing will forever change how businesses and professionals look at the competitive landscape and how they promote themselves.
Author: Dave Taylor Publisher: Penguin ISBN: 1440696551 Category : Business & Economics Languages : en Pages : 356
Book Description
The search engine for success. Using the Internet to increase the visibility of a small business today is no easy task. It can take a lot of time, energy, and money—especially if you’re not a computer expert. Here, readers can get a valuable overview of how search engines, web sites, ad services, and web logs can all work together to build a business, as well as practical hands-on tips, tricks, and planning tools to help readers create and execute a plan that utilizes the Internet to its fullest. * Google‚ is widely recognized as the world’s largest search engine—an easy-to- use free service that usually returns relevant results in a fraction of a second * Author holds an MBA and has started and run several small businesses in addition to being a well-known technology book author * Perfect for the entrepreneur and small business market
Author: Kim Kuhteubl Publisher: Schiffer Publishing ISBN: 9780764351297 Category : Branding (Marketing) Languages : en Pages : 239
Book Description
The home goods market in the United States is the largest market in the world. Then why do some interior design firms thrive while others barely survive? The answer lies in one powerful little word: brand. More than a pretty logo, it involves telling the story of your distinct point of view--who you want to serve and why you do business, and it's a process that happens from the inside out. This book bridges the gap between designer and design leader and shows pros how to define, value, and communicate their vision; find clients who are a fit; and master the art of being visible. Worksheets give designers the tools to learn these strategies and apply them to their work. It also includes candid conversations with design leaders such as Barbara Barry, Rose Tarlow, Kelly Hoppen, Vicente Wolf, Christiane Lemieux, Clodagh, Martyn Lawrence Bullard, and others.
Author: Lyndsay Wise Publisher: Newnes ISBN: 0124158765 Category : Computers Languages : en Pages : 228
Book Description
Open Source BI solutions have many advantages over traditional proprietary software, from offering lower initial costs to more flexible support and integration options; but, until now, there has been no comprehensive guide to the complete offerings of the OS BI market. Writing for IT managers and business analysts without bias toward any BI suite, industry insider Lyndsay Wise covers the benefits and challenges of all available open source BI systems and tools, enabling readers to identify the solutions and technologies that best meet their business needs. Wise compares and contrasts types of OS BI and proprietary tools on the market, including Pentaho, Jaspersoft, RapidMiner, SpagoBI, BIRT, and many more. Real-world case studies and project templates clarify the steps involved in implementing open source BI, saving new users the time and trouble of developing their own solutions from scratch. For business managers who are hard pressed to indentify the best BI solutions and software for their companies, this book provides a practical guide to evaluating the ROI of open source versus traditional BI deployments. - The only book to provide complete coverage of all open source BI systems and tools specifically for business managers, without bias toward any OS BI suite - A practical, step-by-step guide to implementing OS BI solutions that maximize ROI - Comprehensive coverage of all open source systems and tools, including architectures, data integration, support, optimization, data mining, data warehousing, and interoperability - Case studies and project templates enable readers to evaluate the benefits and tradeoffs of all OS BI options without having to spend time developing their own solutions from scratch
Author: Dr. Naib Singh Publisher: kitab writing publication ISBN: 9360924008 Category : Antiques & Collectibles Languages : en Pages : 212
Book Description
The present book presents the current trends of organisation and management issues. The book includes the research papers of various researchers from various disciplines. All the authors have highlighted the prime issues in the area of business which should be considered by the business people while framing business strategies in the modern environment which is very dynamic.
Author: Catherine Kaputa Publisher: Nicholas Brealey ISBN: 1857889347 Category : Business & Economics Languages : en Pages : 430
Book Description
Learn insider secrets for career success from THE personal branding strategist. Celebrity entertainers, star athletes, and corporate icons didn't accidentally wind up at the top-they branded their way there. Now you, too, can leverage the power of a personal brand, harness your potential and take charge of your career. Using strategies from the playbook of the Mad Men of Madison Avenue, advertising guru Catherine Kaputa serves as your personal branding coach in You Are A Brand! 2nd Edition: In Person and Online, How Smart People Brand Themselves for Business Success. Kaputa has expanded her 2007 award-winning classic to include new chapters on crafting your own "elevator speech" and leveraging the power of social media. This updated edition explores strategies and tactics to tap into the power of words, learn the principles of visual identity, think in terms of markets, and execute a self-brand action plan that is unique and memorable. Combining today's hottest business concepts with the realities of the modern workplace, You Are a Brand! 2nd Edition highlights the self-branding odysseys of savvy professionals and budding entrepreneurs-Catherine Kaputa will coach you to take charge of your career through the one-of-a-kind brand that is YOU.
Author: Jason Bloomberg Publisher: John Wiley & Sons ISBN: 0471792241 Category : Business & Economics Languages : en Pages : 258
Book Description
How Service Orientation Will Change Your Business "The real value of this book is that it makes SOA and Webservices, which are critical and business-transforming,crystal-clear to the layman, both business and IT leaders. The bookstays focused on the real-world issues facing business andgovernment institutions today. In an industry full of experts ofmany stripes, Ron and Jason are the real thing: savvy, experienced,and realistic. They have produced a must-read book formanagement." —Paul Lipton, Senior Architect, Unicenter Web Services andApplication Management Computer Associates "This is by far the finest publication on SOA of our time. Fromcover to back, Service Orient or Be Doomed! strips away thelayers of confusion most IT stakeholders face when confronted withenterprise architecture, and illustrates pragmatic and practicalpaths towards a sustainable and efficient enterprise architecture.Both the technically savvy and the bean counters will enjoy thisbook that speaks to the critical points they need tounderstand." —Duane A. Nickull Senior Standards Strategist, Adobe Systems,Inc. Chair, OASIS SOA Reference Model Technical Committee Vicechair, United Nations CEFACT (UN/CEFACT) "If you're looking for a guide that's based on reality, this isit. These guys know how you can service-orient your enterprise andhave the best chance of success. This book is the best SOA tool youcan buy. I'm recommending it to everyone." —Dave Linthicum, CEO, BRIDGEWERX "Jason and Ron are experts on Service-Oriented Architecture(SOA) and have written the first book that is aimed at helping anontechnical businessperson understand why the SOA computingrevolution is critical to business. Rather than provide a nerdydeath via buzzword book, Jason and Ron take a humorous, clever, andinsightful romp through this new technology and how it impactsbusiness in general." —Brad Feld, Mobius Venture Capital Authors Jason Bloomberg and Ronald Schmelzer-senior analysts forhighly respected IT advisory and analysis firm ZapThink-say it allin the title of their new book, Service Orient or Be Doomed!:How Service Orientation Will Change Your Business. That is, ifyou fail to service orient your company, you will fail in competingwith the organizations that do. This provocative new book takes service orientation out of itsmore familiar technological surroundings within service-orientedarchitecture and introduces it as a philosophy that advocates itsrightful place within a business context, redefining it as a newway of thinking about organizing your business and itsprocesses. Informal, challenging, and intelligent in style, ServiceOrient or Be Doomed!: How Service Orientation Will Change YourBusiness shows you how you can best use technology resources tomeet your company's business goals and empower your company to gofrom "stuck" to "competitive."
Author: Laura Maya Publisher: Estalontech ISBN: Category : Business & Economics Languages : en Pages : 188
Book Description
"Google Business Profile with AI: Training Guide" Welcome to "Google Business Profile with AI: Training Guide," a comprehensive resource to help businesses succeed online using artificial intelligence. Imagine having a solution that enhances local presence, attracts new consumers, optimizes your profile, and handles reviews. This guide gives you practical tips to transform your digital marketing. In the fast-paced digital age, a strong online presence is essential. This book explores why AI-enhanced Google Business Profiles are such a valuable marketing tool. You'll learn how to create and validate your profile to stand out online. Step-by-step instructions and AI tools simplify setup. As you read the guide, you'll learn content optimization secrets. AI-driven tactics simplify keyword selection and picture creation for audience engagement. Visual material engages potential clients, and this book shows you how to easily enhance photographs and videos. Customer ratings and reviews are very important. Credibility and trust are crucial for corporate growth. AI sentiment analysis and automated answers are taught in the guide on managing these reviews. This helps you respond to client complaints quickly and keep a good reputation. The book explains you how to write Google Posts to enhance engagement and deliver timely updates and promotions. AI lets you optimize content and schedule articles during peak times to reach the most people. The guide goes on to discuss sophisticated local SEO practices using AI to boost your business's search rankings. The book explains how to analyze performance indicators to understand your profile's influence. AI can detect patterns and suggest improvements, helping you optimize for success. The book also stresses automating mundane tasks. This saves time and assures consistent profile management, letting you focus on company strategy. Personalizing client interactions is another AI strength. The book discusses how AI-driven responses can boost consumer engagement and make them feel heard. Integrating chatbots or voice assistants can change your customer experience. Future trends are also shown in the handbook. AI changes frequently, so staying ahead is crucial to staying competitive. Practical case studies in the book will inspire and guide your company strategies. "Google Business Profile with AI: Training Guide" is a digital success guide, not just a book. It gives you the skills to use AI to attract and keep clients and optimize your online presence. This book helps you stay ahead in the ever-changing world of digital marketing, whether you're new to Google Business Profiles or trying to improve existing techniques . Are you ready to maximize your Google Business Profile and develop your business with AI? Explore how you may boost visibility, engagement, and business growth.
Author: David Avrin
Author: David Avrin
Author: Dave Taylor
Author: Kim Kuhteubl
Author: Dr.Pujari Vijay
Author: Lyndsay Wise
Author: Dr. Naib Singh 
Author: 
Author: Catherine Kaputa
Author: Jason Bloomberg
Author: Laura Maya