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Author: Douglas Miller Publisher: Pearson UK ISBN: 1292151803 Category : Business & Economics Languages : en Pages : 25
Book Description
If you need to be in the know in no time at all, Business Express will get you from beginner to brilliant in the blink of an eye. This fast, focused and carefully crafted eBook will help you pick up all the essential knowledge you need about the skills that matter most at work, all in the shortest possible time. Learn just when you need to or well in advance; read it at your desk or on the move; dip in and out or start from scratch – it’s all up to you. But however you use it, you’ll quickly feel more confident, competent and better equipped to make things happen and keep moving ahead. Save time – it’s quick and easy to read Get smart - just the essential knowledge you need Feel good - watch your confidence grow Business Express - know how in no time!
Author: Douglas Miller Publisher: Pearson UK ISBN: 1292151803 Category : Business & Economics Languages : en Pages : 25
Book Description
If you need to be in the know in no time at all, Business Express will get you from beginner to brilliant in the blink of an eye. This fast, focused and carefully crafted eBook will help you pick up all the essential knowledge you need about the skills that matter most at work, all in the shortest possible time. Learn just when you need to or well in advance; read it at your desk or on the move; dip in and out or start from scratch – it’s all up to you. But however you use it, you’ll quickly feel more confident, competent and better equipped to make things happen and keep moving ahead. Save time – it’s quick and easy to read Get smart - just the essential knowledge you need Feel good - watch your confidence grow Business Express - know how in no time!
Author: Nripendra P. Rana Publisher: Springer Nature ISBN: 3030243745 Category : Business & Economics Languages : en Pages : 337
Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Lawrence J. Gitman Publisher: ISBN: Category : Business & Economics Languages : en Pages : 1455
Book Description
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Author: William A. Sahlman Publisher: Harvard Business Review Press ISBN: 1633691314 Category : Business & Economics Languages : en Pages : 73
Book Description
Judging by all the hoopla surrounding business plans, you'd think the only things standing between would-be entrepreneurs and spectacular success are glossy five-color charts, bundles of meticulous-looking spreadsheets, and decades of month-by-month financial projections. Yet nothing could be further from the truth. In fact, often the more elaborately crafted a business plan, the more likely the venture is to flop. Why? Most plans waste too much ink on numbers and devote too little to information that really matters to investors. The result? Investors discount them. In How to Write a Great Business Plan, William A. Sahlman shows how to avoid this all-too-common mistake by ensuring that your plan assesses the factors critical to every new venture: The people—the individuals launching and leading the venture and outside parties providing key services or important resources The opportunity—what the business will sell and to whom, and whether the venture can grow and how fast The context—the regulatory environment, interest rates, demographic trends, and other forces shaping the venture's fate Risk and reward—what can go wrong and right, and how the entrepreneurial team will respond Timely in this age of innovation, How to Write a Great Business Plan helps you give your new venture the best possible chances for success.
Author: Publisher: Springer Nature ISBN: 9464635622 Category : Languages : en Pages : 470
Author: John Goodman Publisher: AMACOM ISBN: 0814439063 Category : Business & Economics Languages : en Pages : 289
Book Description
Any organization can win more customers and increase sales if they learn to be more strategic with their customer service. When customers complain, employees respond. The typical service model is riddled with holes. What about people and businesses who never speak up, but never come back? Learn to actively reach out, prevent problems, and resolve issues in ways that boost loyalty. Strategic Customer Service is a data-packed roadmap that shows you how. This invaluable resource distills decades of research on the impact of great versus mediocre service. Complete guidelines and case studies explain how to: Gather and analyze customer feedback Empower employees to fix problems Track your impact on revenue Generate sensational word of mouth Tap opportunities to cross-sell and up-sell Strategic Customer Service draws on over 30 years of research from companies such as 3M, GE, and Chick-Fil-A to teach you how to transcend a good business into a profitable word-of-mouth machine that transforms the bottom line. Why settle for passive service? Make a business case for ramping up operations—and get the tools for making it pay off. Transform customer service into a strategic function, and reap benefits far exceeding investments.
Author: Publisher: ISBN: Category : Languages : en Pages : 144
Book Description
For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network.
Author: Management Association, Information Resources Publisher: IGI Global ISBN: 1668435551 Category : Computers Languages : en Pages : 578
Book Description
Modern society has become dependent on technology, allowing personal information to be input and used across a variety of personal and professional systems. From banking to medical records to e-commerce, sensitive data has never before been at such a high risk of misuse. As such, organizations now have a greater responsibility than ever to ensure that their stakeholder data is secured, leading to the increased need for cybersecurity specialists and the development of more secure software and systems. To avoid issues such as hacking and create a safer online space, cybersecurity education is vital and not only for those seeking to make a career out of cybersecurity, but also for the general public who must become more aware of the information they are sharing and how they are using it. It is crucial people learn about cybersecurity in a comprehensive and accessible way in order to use the skills to better protect all data. The Research Anthology on Advancements in Cybersecurity Education discusses innovative concepts, theories, and developments for not only teaching cybersecurity, but also for driving awareness of efforts that can be achieved to further secure sensitive data. Providing information on a range of topics from cybersecurity education requirements, cyberspace security talents training systems, and insider threats, it is ideal for educators, IT developers, education professionals, education administrators, researchers, security analysts, systems engineers, software security engineers, security professionals, policymakers, and students.
Author: United States. Congress. House Publisher: ISBN: Category : Legislation Languages : en Pages : 1772
Book Description
Some vols. include supplemental journals of "such proceedings of the sessions, as, during the time they were depending, were ordered to be kept secret, and respecting which the injunction of secrecy was afterwards taken off by the order of the House."
Author: Douglas Miller
Author: Douglas Miller
Author: Nripendra P. Rana
Author: Lawrence J. Gitman
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Author: William A. Sahlman
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Author: John Goodman
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Author: Management Association, Information Resources
Author: United States. Congress. House