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Business Essentials for Strategic Communicators

Business Essentials for Strategic Communicators PDF Author: M. Ragas
Publisher: Springer
ISBN: 1137385332
Category : Computers
Languages : en
Pages : 222

Book Description
The rise of digital media and the public's demand for transparency has elevated the importance of communication for every business. To have a voice or seat at the table and maximize their full value, a strategic communicator must be able to speak the language and understand business goals, issues, and trends. The challenge is that many communicators don't hold an MBA and didn't study business in college. Business Essentials for Strategic Communicators provides communication professionals and students with the essential 'Business 101' knowledge they need to navigate the business world with the best of them. Readers will learn the essentials of financial statements and terminology, the stock market, public companies, and more--all with an eye on how this knowledge helps them do their jobs better as communication professionals.

Business Essentials for Strategic Communicators

Business Essentials for Strategic Communicators PDF Author: M. Ragas
Publisher: Springer
ISBN: 1137385332
Category : Computers
Languages : en
Pages : 222

Book Description
The rise of digital media and the public's demand for transparency has elevated the importance of communication for every business. To have a voice or seat at the table and maximize their full value, a strategic communicator must be able to speak the language and understand business goals, issues, and trends. The challenge is that many communicators don't hold an MBA and didn't study business in college. Business Essentials for Strategic Communicators provides communication professionals and students with the essential 'Business 101' knowledge they need to navigate the business world with the best of them. Readers will learn the essentials of financial statements and terminology, the stock market, public companies, and more--all with an eye on how this knowledge helps them do their jobs better as communication professionals.

Business Acumen for Strategic Communicators

Business Acumen for Strategic Communicators PDF Author: Matthew W. Ragas
Publisher: Emerald Publishing Limited
ISBN: 9781837970858
Category : Business & Economics
Languages : en
Pages : 0

Book Description
Drawing on Ragas and Culp’s prior books, this workbook offers hands-on learning opportunities to help put newly acquired business acumen knowledge into practice. Through briefs, exercises and discussion activities readers will learn to analyze and interpret key business materials produced by companies and nonprofits organizations.

Business for Communicators

Business for Communicators PDF Author: Sandra Duhé
Publisher: Routledge
ISBN: 1000433609
Category : Business & Economics
Languages : en
Pages : 253

Book Description
Business for Communicators provides future and current professional communicators with a hands-on, working knowledge of how businesses profit, grow, and adapt in their competitive environments. Corporate communicators aspire to sit at the decision-making table but too often fall short because of an inability to speak the language of business or effectively apply a business mindset to communication strategy. Business for Communicators provides the in-depth business literacy these professionals need, beyond just building the case for business intelligence or explaining business basics. The text delves into the details of corporate finance, accounting, marketing, strategy, operations, and economics to provide a theoretical grounding and a working knowledge that business communicators can apply to every decision they make. Real world applications illustrate concepts covered, focus on the communication implications of business outcomes, and provide opportunities for extended learning and discussion. This book is an essential resource for advanced undergraduate and graduate students, as well as professional corporate communicators ready to enhance their influence and advance their careers with business acumen. An accompanying website, blog, email, and social media platforms provide additional resources, interaction, commentary, and responses to questions from educators and practitioners, as well as teaching materials for educators, at www.thecommunicatorsmba.com.

Strategic Communication in Business and the Professions

Strategic Communication in Business and the Professions PDF Author: Dan O'Hair
Publisher:
ISBN:
Category : Business communication
Languages : en
Pages : 546

Book Description
On business communication

Strategic Corporate Communication in the Digital Age

Strategic Corporate Communication in the Digital Age PDF Author: Mark Anthony Camilleri
Publisher: Emerald Group Publishing
ISBN: 1800712669
Category : Business & Economics
Languages : en
Pages : 206

Book Description
Strategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners.

Mastering Business for Strategic Communicators

Mastering Business for Strategic Communicators PDF Author: Matthew W. Ragas
Publisher: Emerald Group Publishing
ISBN: 1787149528
Category : Business & Economics
Languages : en
Pages : 320

Book Description
Mastering Business for Strategic Communicators provides strategic communication students and professionals with expert insights on the various major business functions and areas from an assemblage of top strategic communication leaders.

Business Communications

Business Communications PDF Author: Michael J. Rouse
Publisher:
ISBN:
Category : Business communication
Languages : en
Pages : 280

Book Description
This book delivers key personal and professional communication skills, specifically for a business context, that will complement and go beyond the generic skills covered in many more elementary books.

Strategic Communication: Principles and Practice

Strategic Communication: Principles and Practice PDF Author: James Mahoney
Publisher: OUP Australia & New Zealand
ISBN: 9780195576894
Category : Business & Economics
Languages : en
Pages : 0

Book Description
Strategic Communication: Principles and Practice guides students through the principles for planning, writing, and implementing strategic communication plans. It approaches strategic communication from how an organisation communicates across organisational endeavours. The emphasis is on the strategic application of communication and how an organisation functions to advance its mission.

Business Acumen for Strategic Communicators

Business Acumen for Strategic Communicators PDF Author: Matthew W. Ragas
Publisher: Emerald Group Publishing
ISBN: 1838676597
Category : Business & Economics
Languages : en
Pages : 336

Book Description
Business acumen has emerged as a critical competency for communicators. But if you’re a public relations, advertising or communication professional that didn’t go to business school, how can you make sure you have the abilities and skills to evolve along with your role? Business Acumen for Strategic Communicators is the book for you.

Strategic Communication in Business and the Professions

Strategic Communication in Business and the Professions PDF Author: Dan O'Hair
Publisher:
ISBN: 9780395708903
Category :
Languages : en
Pages :

Book Description