Author: Alex Moyle
Publisher: Kogan Page Publishers
ISBN: 0749481927
Category : Business & Economics
Languages : en
Pages : 249
Book Description
Adopt a sales-orientated approach to your business and facilitate the same attitude throughout your company's culture, by ensuring the objective of generating business profit is embraced by the entire organization - not just the sales team - to achieve long term growth. Business Development Culture defines how to facilitate a sales-oriented perspective throughout a company culture, enabling it to sell more on an ongoing and consistent basis. Highly practical in its approach, this book empowers readers to break away from the frustrations of missed opportunities and lost leads, and to escape the repetitive 'feast and famine' sales patterns. Providing direct guidance on the implementation of an immersive business development culture, this book will ensure that the wider objective of generating business profit is embraced by the entire organization, not just the sales team. Easily tailored to maximize current processes, this book features numerous tools and market-tested insights to support leaders in adapting their approach at both team and strategy levels. This invaluable guidance is supporting by impactful interviews from across the industry. Insightful, practical and directly relevant, it is an essential read to achieve stable, consistent growth, and ultimately, long-term profits.
Business Development Culture
Author: Alex Moyle
Publisher: Kogan Page Publishers
ISBN: 0749481927
Category : Business & Economics
Languages : en
Pages : 249
Book Description
Adopt a sales-orientated approach to your business and facilitate the same attitude throughout your company's culture, by ensuring the objective of generating business profit is embraced by the entire organization - not just the sales team - to achieve long term growth. Business Development Culture defines how to facilitate a sales-oriented perspective throughout a company culture, enabling it to sell more on an ongoing and consistent basis. Highly practical in its approach, this book empowers readers to break away from the frustrations of missed opportunities and lost leads, and to escape the repetitive 'feast and famine' sales patterns. Providing direct guidance on the implementation of an immersive business development culture, this book will ensure that the wider objective of generating business profit is embraced by the entire organization, not just the sales team. Easily tailored to maximize current processes, this book features numerous tools and market-tested insights to support leaders in adapting their approach at both team and strategy levels. This invaluable guidance is supporting by impactful interviews from across the industry. Insightful, practical and directly relevant, it is an essential read to achieve stable, consistent growth, and ultimately, long-term profits.
Publisher: Kogan Page Publishers
ISBN: 0749481927
Category : Business & Economics
Languages : en
Pages : 249
Book Description
Adopt a sales-orientated approach to your business and facilitate the same attitude throughout your company's culture, by ensuring the objective of generating business profit is embraced by the entire organization - not just the sales team - to achieve long term growth. Business Development Culture defines how to facilitate a sales-oriented perspective throughout a company culture, enabling it to sell more on an ongoing and consistent basis. Highly practical in its approach, this book empowers readers to break away from the frustrations of missed opportunities and lost leads, and to escape the repetitive 'feast and famine' sales patterns. Providing direct guidance on the implementation of an immersive business development culture, this book will ensure that the wider objective of generating business profit is embraced by the entire organization, not just the sales team. Easily tailored to maximize current processes, this book features numerous tools and market-tested insights to support leaders in adapting their approach at both team and strategy levels. This invaluable guidance is supporting by impactful interviews from across the industry. Insightful, practical and directly relevant, it is an essential read to achieve stable, consistent growth, and ultimately, long-term profits.
Professional Services Marketing
Author: Mike Schultz
Publisher: John Wiley & Sons
ISBN: 1118604342
Category : Business & Economics
Languages : en
Pages : 373
Book Description
A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its Second Edition, covers five key areas that are critical for firms that want to grow and become more profitable: creating a marketing and growth strategy; establishing a brand and reputation; implementing a marketing communications program; executing lead generation strategies; and developing business by winning new clients. You will also read real-world case studies that illustrate major points, as well as quotes and stories from well-respected professionals in the industry. The Second Edition features new research and updates throughout, including new chapters on social media and online marketing, as well as new case studies and interviews Authors Mike Schultz and John E. Doerr are the coauthors of the Wall Street Journal and Inc. Magazine bestseller Rainmaking Conversations and Professional Services Marketing; Lee W. Frederiksen is coauthor of Online Marketing for Professional Services Will be widely promoted via multiple online routes and direct mail marketing Firms of any size can use this proven approach to marketing and client development to attract new clients and grow their professional service businesses.
Publisher: John Wiley & Sons
ISBN: 1118604342
Category : Business & Economics
Languages : en
Pages : 373
Book Description
A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its Second Edition, covers five key areas that are critical for firms that want to grow and become more profitable: creating a marketing and growth strategy; establishing a brand and reputation; implementing a marketing communications program; executing lead generation strategies; and developing business by winning new clients. You will also read real-world case studies that illustrate major points, as well as quotes and stories from well-respected professionals in the industry. The Second Edition features new research and updates throughout, including new chapters on social media and online marketing, as well as new case studies and interviews Authors Mike Schultz and John E. Doerr are the coauthors of the Wall Street Journal and Inc. Magazine bestseller Rainmaking Conversations and Professional Services Marketing; Lee W. Frederiksen is coauthor of Online Marketing for Professional Services Will be widely promoted via multiple online routes and direct mail marketing Firms of any size can use this proven approach to marketing and client development to attract new clients and grow their professional service businesses.
Culture and Enterprise
Author: Don Lavoie
Publisher: Psychology Press
ISBN: 9780415233583
Category : Business ethics
Languages : en
Pages : 160
Book Description
This remarkable new work reconciles two distinct disciplinary fields; the study of culture and the study of markets, to expand our understanding of the world of markets and business enterprise.
Publisher: Psychology Press
ISBN: 9780415233583
Category : Business ethics
Languages : en
Pages : 160
Book Description
This remarkable new work reconciles two distinct disciplinary fields; the study of culture and the study of markets, to expand our understanding of the world of markets and business enterprise.
Culture and Business in Asia
Author: Maureen Guirdham
Publisher: Bloomsbury Publishing
ISBN: 1137036583
Category : Business & Economics
Languages : en
Pages : 320
Book Description
Culture and Business in Asia is an analytical, comparative guide to modern Asian business. Using in-depth interviews, it describes the links between culture and business in India, China (including Hong Kong), Japan, Taiwan and Singapore. Each chapter examines the influence of business culture on decision-making in the areas of ownership, finance, governance, organisation, management and strategy. Key benefits: - Gives a vivid view of how Asian business decision-makers experience the world of work - Includes a unique focus on India - Encourages critical thinking - Examines the relationship of social, political and economic cultures to business. - Provides a cultural platform for business in the profitable but competitive markets of Asia.
Publisher: Bloomsbury Publishing
ISBN: 1137036583
Category : Business & Economics
Languages : en
Pages : 320
Book Description
Culture and Business in Asia is an analytical, comparative guide to modern Asian business. Using in-depth interviews, it describes the links between culture and business in India, China (including Hong Kong), Japan, Taiwan and Singapore. Each chapter examines the influence of business culture on decision-making in the areas of ownership, finance, governance, organisation, management and strategy. Key benefits: - Gives a vivid view of how Asian business decision-makers experience the world of work - Includes a unique focus on India - Encourages critical thinking - Examines the relationship of social, political and economic cultures to business. - Provides a cultural platform for business in the profitable but competitive markets of Asia.
Promoting a Development Culture in Your Organization
Author: Peggy Simonsen
Publisher: Davies-Black Publishing
ISBN: 9780891061090
Category : Career development
Languages : en
Pages : 0
Book Description
Highlights the need to help employees grow in ways they don't understand and in directions they can't foresee
Publisher: Davies-Black Publishing
ISBN: 9780891061090
Category : Career development
Languages : en
Pages : 0
Book Description
Highlights the need to help employees grow in ways they don't understand and in directions they can't foresee
Great Corporate Culture - The Ultimate Business Development Engine To Grow Earnings By 50+%
Author: Marcus Deiss
Publisher: Lulu.com
ISBN: 3952517402
Category : Business & Economics
Languages : en
Pages : 158
Book Description
Great Corporate Culture addresses misconceptions about the sales process and combines basic sales principles with best-practice business development methods to unlock the B2B sales performance potential.Despite rigorous research, little reliable evidence existed up to now about the financial impact that can be realised with a happy workplace, or on the contrary, the earnings decline from a toxic workplace. Therefore, many leaders are still unwilling or unable to decide among competing values, beliefs, and parties to shape a productive corporate culture. The consequences are toxic workplaces that cost organisations millions in delayed revenues and missed or lost business deals, along with highemployee turnover and even harmful brand exposure. Great Corporate Culture explains the theory behind building an internal culture and how to apply these understandings through the lens of business development performance. Where business development is a challenge, it's usually because of your corporate culture challenge.
Publisher: Lulu.com
ISBN: 3952517402
Category : Business & Economics
Languages : en
Pages : 158
Book Description
Great Corporate Culture addresses misconceptions about the sales process and combines basic sales principles with best-practice business development methods to unlock the B2B sales performance potential.Despite rigorous research, little reliable evidence existed up to now about the financial impact that can be realised with a happy workplace, or on the contrary, the earnings decline from a toxic workplace. Therefore, many leaders are still unwilling or unable to decide among competing values, beliefs, and parties to shape a productive corporate culture. The consequences are toxic workplaces that cost organisations millions in delayed revenues and missed or lost business deals, along with highemployee turnover and even harmful brand exposure. Great Corporate Culture explains the theory behind building an internal culture and how to apply these understandings through the lens of business development performance. Where business development is a challenge, it's usually because of your corporate culture challenge.
60 Insights for Mastering Business Development
Author: Nicholas Coppings
Publisher: Lulu.com
ISBN: 110557508X
Category : Business & Economics
Languages : en
Pages : 130
Book Description
60 Insights to Mastering Business Development delivers three decades of time-tested advice on how to succeed in today's role of Business Development. Written by experts in the field, each insight is offered in a bite size morsel packed with knowledge and actionable steps you can immediately apply. For some, these insights will be new and life-changing. For others, they will provide important reminders of what may have been forgotten on your road to success.
Publisher: Lulu.com
ISBN: 110557508X
Category : Business & Economics
Languages : en
Pages : 130
Book Description
60 Insights to Mastering Business Development delivers three decades of time-tested advice on how to succeed in today's role of Business Development. Written by experts in the field, each insight is offered in a bite size morsel packed with knowledge and actionable steps you can immediately apply. For some, these insights will be new and life-changing. For others, they will provide important reminders of what may have been forgotten on your road to success.
Business Development
Author: David Butler
Publisher: Routledge
ISBN: 1136423915
Category : Business & Economics
Languages : en
Pages : 203
Book Description
First textbook to relate closely to the NVQ4 and IM Certificate course First textbook to relate closely to the NVQ4 and IM Certificate course
Publisher: Routledge
ISBN: 1136423915
Category : Business & Economics
Languages : en
Pages : 203
Book Description
First textbook to relate closely to the NVQ4 and IM Certificate course First textbook to relate closely to the NVQ4 and IM Certificate course
Local Economic and Employment Development (LEED) The Culture Fix Creative People, Places and Industries
Author: OECD
Publisher: OECD Publishing
ISBN: 9264923667
Category :
Languages : en
Pages : 274
Book Description
Cultural and creative sectors and industries are a significant source of jobs and income. They are a driver of innovation and creative skills, within cultural sectors and beyond. The report outlines international trends with new data, including at subnational scale.
Publisher: OECD Publishing
ISBN: 9264923667
Category :
Languages : en
Pages : 274
Book Description
Cultural and creative sectors and industries are a significant source of jobs and income. They are a driver of innovation and creative skills, within cultural sectors and beyond. The report outlines international trends with new data, including at subnational scale.
The Importance of New Technologies and Entrepreneurship in Business Development: In The Context of Economic Diversity in Developing Countries
Author: Bahaaeddin Alareeni
Publisher: Springer Nature
ISBN: 3030692213
Category : Technology & Engineering
Languages : en
Pages : 2139
Book Description
This book introduces the students, researchers and practitioners into the subject and enabling technologies and applications pertaining to of technology, entrepreneurship and business development through research articles, case studies etc. It is primarily intended for academic purposes for learners of computer Science, management, accounting and information systems disciplines, economics,- entrepreneurship. Publishing chapters in the book is new innovative idea to spread the book in the Middle East and Arab countries and make the book achieve more sales. As many students in all levels, graduates and undergraduates in addition to research, professionals are not able to get sufficient resources because of the language concern.
Publisher: Springer Nature
ISBN: 3030692213
Category : Technology & Engineering
Languages : en
Pages : 2139
Book Description
This book introduces the students, researchers and practitioners into the subject and enabling technologies and applications pertaining to of technology, entrepreneurship and business development through research articles, case studies etc. It is primarily intended for academic purposes for learners of computer Science, management, accounting and information systems disciplines, economics,- entrepreneurship. Publishing chapters in the book is new innovative idea to spread the book in the Middle East and Arab countries and make the book achieve more sales. As many students in all levels, graduates and undergraduates in addition to research, professionals are not able to get sufficient resources because of the language concern.