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Author: Shelly Field Publisher: Infobase Publishing ISBN: 1438110618 Category : Advertising Languages : en Pages : 337
Book Description
Presents over eighty job descriptions with education requirements, training, salary range and more, for those interested in a career in advertising or public relations.
Author: Shelly Field Publisher: Infobase Publishing ISBN: 1438110618 Category : Advertising Languages : en Pages : 337
Book Description
Presents over eighty job descriptions with education requirements, training, salary range and more, for those interested in a career in advertising or public relations.
Author: Dennis L. Wilcox Publisher: Prentice Hall ISBN: 9780205211678 Category : Public relations Languages : en Pages : 0
Book Description
With real-world examples of award-winning work by PR professionals, this new edition continues to help readers master the many techniques needed to reach a variety of audiences in today's digital age. The author provides step-by-step procedures illustrated by examples from actual campaigns.
Author: Tom Ross Publisher: Writer's Digest Books ISBN: 9781582970912 Category : Language Arts & Disciplines Languages : en Pages : 548
Book Description
This new, updated edition of the industry standard shows writers how to get full control over their careers by self-publishing. Writers will see how the publishing industry works and learn how to make it work for them. Packed with maximum profit/minimal risk ideas, the Complete Guide to Self-Publishing, 4th Edition provides readers with: * Step-by-step guidance on every aspect of publishing and marketing a book * Appendices that list marketing contacts, government help and vendors, including names and addresses * Updated advice on e-publishing and electronic rights--everything the writer needs to know to tackle this dynamic new medium * Production tips that can cut design and printing costs * Proven sales letter formats, cover designs and catalog sheets * Dynamic marketing strategies for publicity, advertising and sales--specifically, what works and what doesn't
Author: Shelly Field
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Author: Laura Mars-Proietti
Author: Dennis L. Wilcox
Author: Tom Ross
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