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Author: Kathy Sierra Publisher: "O'Reilly Media, Inc." ISBN: 1491919078 Category : Business & Economics Languages : en Pages : 293
Book Description
Note for ebook customers: The design and layout of this book play a key role in conveying the author's message. When creating the ebooks, we've tried to keep the look and feel of the print edition, but this means that not all e-reading devices will support the files. The EPUB format is optimized for iPad. The Mobi files are optimized for Kindle Fire tablets and phones and for Kindle reading apps. Imagine you’re in a game with one objective: a bestselling product or service. The rules? No marketing budget, no PR stunts, and it must be sustainably successful. No short-term fads. This is not a game of chance. It is a game of skill and strategy. And it begins with a single question: given competing products of equal pricing, promotion, and perceived quality, why does one outsell the others? The answer doesn’t live in the sustainably successful products or services. The answer lives in those who use them. Our goal is to craft a strategy for creating successful users. And that strategy is full of surprising, counter-intuitive, and astonishingly simple techniques that don’t depend on a massive marketing or development budget. Techniques typically overlooked by even the most well-funded, well-staffed product teams. Every role is a key player in this game. Product development, engineering, marketing, user experience, support—everyone on the team. Even if that team is a start-up of one. Armed with a surprisingly overlooked science and a unique POV, we can can reduce the role of luck. We can build sustainably successful products and services that rely not on unethical persuasive marketing tricks but on helping our users have deeper, richer experiences. Not just in the moments while they’re using our product but, more importantly, in the moments when they aren’t.
Author: Kathy Sierra Publisher: "O'Reilly Media, Inc." ISBN: 1491919078 Category : Business & Economics Languages : en Pages : 293
Book Description
Note for ebook customers: The design and layout of this book play a key role in conveying the author's message. When creating the ebooks, we've tried to keep the look and feel of the print edition, but this means that not all e-reading devices will support the files. The EPUB format is optimized for iPad. The Mobi files are optimized for Kindle Fire tablets and phones and for Kindle reading apps. Imagine you’re in a game with one objective: a bestselling product or service. The rules? No marketing budget, no PR stunts, and it must be sustainably successful. No short-term fads. This is not a game of chance. It is a game of skill and strategy. And it begins with a single question: given competing products of equal pricing, promotion, and perceived quality, why does one outsell the others? The answer doesn’t live in the sustainably successful products or services. The answer lives in those who use them. Our goal is to craft a strategy for creating successful users. And that strategy is full of surprising, counter-intuitive, and astonishingly simple techniques that don’t depend on a massive marketing or development budget. Techniques typically overlooked by even the most well-funded, well-staffed product teams. Every role is a key player in this game. Product development, engineering, marketing, user experience, support—everyone on the team. Even if that team is a start-up of one. Armed with a surprisingly overlooked science and a unique POV, we can can reduce the role of luck. We can build sustainably successful products and services that rely not on unethical persuasive marketing tricks but on helping our users have deeper, richer experiences. Not just in the moments while they’re using our product but, more importantly, in the moments when they aren’t.
Author: Jen Sincero Publisher: Penguin ISBN: 1984877445 Category : Self-Help Languages : en Pages : 256
Book Description
New York Times bestselling author Jen Sincero gets to the core of transformation: habits--breaking, making, understanding, and sticking with them like you've never stuck before. Badass Habits is a eureka-sparking, easy-to-digest look at how our habits make us who we are, from the measly moments that happen in private to the resolutions we loudly broadcast (and, erm, often don't keep) on social media. Habit busting and building goes way beyond becoming a dedicated flosser or never showing up late again--our habits reveal our unmet desires, the gaps in our boundaries, our level of self-awareness, and our unconscious beliefs and fears. Badass Habits features Jen's trademark hilarious voice and offers a much-needed fresh take on the conventional wisdom and science that shape the optimism (or pessimism?) around the age-old topic of habits. The book includes enlightening interviews with people who've successfully strengthened their discipline backbones, new perspective on how to train our brains to become our best selves, and offers a simple, 21 day, step-by-step guide for ditching habits that don't serve us and developing the habits we deem most important. Habits shouldn't be impossible to reset--and with healthy boundaries, knowledge of--and permission to go after--our desires, and an easy to implement plan of action, we can make any new goal a joyful habit.
Author: Mark Miller Publisher: ISBN: 9781637551417 Category : Languages : en Pages : 176
Book Description
Unleash the power of your culture. Propel your brand forward. Too many executive leaders settle for inadequate employee performance, mediocre outcomes, and unremarkable earnings. But this doesn't have to be your organization's reality. There is a way to break through the inertia to engage your team, drive better results, and attract a tribe of loyal customers--by tapping into the greatest driver of brand success: your internal company culture. Mark Miller and Ted Vaughn have rebranded more than one hundred purpose driven organizations with their team at Historic Agency. Their decades of experience and research have culminated in Culture Built My Brand, your roadmap to winning more customers and turning them into raving fans. With practical steps and customizable tools, this easy-to-follow guide gives you the know-how you need to tap into your company culture to create an authentic brand that stands out from the competition.
Author: Martin Hudepohl Publisher: No Starch Press ISBN: 1593272847 Category : Crafts & Hobbies Languages : en Pages : 242
Book Description
LEGO Guns is packed with building instructions for five impressive looking "weapons" built entirely from LEGO TECHNIC parts. In this heavily illustrated 2-color book, you learn how to use LEGO TECHNIC pieces to build working model guns like the Warbeast, a sophisticated, fully-automatic submachine gun; Parabella, a semi-automatic pistol; Thriller, a slide action crossbow pistol with smooth cocking and chambering mechanisms; and the Magic Moth, a simple butterfly "knife" built with TECHNIC pieces. With the help of a bit of sanding, some rubber bands, and Krazy Glue, each gun actually shoots LEGO bricks at high speed, with surprising accuracy. The building instructions for each model are easy to follow and include detailed parts lists. LEGO Guns also includes sections discussing the general concepts of LEGO gun design and offers practical building tips and tricks. The models range from sophisticated to easy, and readers of all ages will find something enjoyable to build and play with.
Author: Cathy Heller Publisher: St. Martin's Press ISBN: 1250193613 Category : Self-Help Languages : en Pages : 256
Book Description
Featured in the #1 spot in 2019 "Get Motivated" podcasts on Apple Podcasts • Nominated for a Webby Award for Best Business Podcast "Heller pivots effortlessly from encouraging readers to accept “miraculous changes,” find their bliss, and examine their authentic selves to practical tips for building mass marketing email distribution lists and identifying web-based social media and teaching portals that allow small-business owners to capture additional revenue...both approachable and incisive." —Booklist From the creator of the #1 podcast "Don't Keep Your Day Job," an inspiring book about turning your passion into profit The pursuit of happiness is all about finding our purpose. We don't want to just go to work and build someone else’s dream, we want to do our life's work. But how do we find out what we’re supposed to contribute? What are those key ingredients that push those who succeed to launch their ideas high into the sky, while the rest of us remain stuck on the ground? Don’t Keep Your Day Job will get you fired up, ready to rip it open and use your zone of genius to add a little more sparkle to this world. Cathy Heller, host of the popular podcast Don’t Keep Your Day Job, shares wisdom, anecdotes, and practical suggestions from successful creative entrepreneurs and experts, including actress Jenna Fischer on rejection, Gretchen Rubin on the keys to happiness, Jen Sincero on having your best badass life, and so much more. You’ll learn essential steps like how to build your side hustle, how to find your tribe, how to reach for what you truly deserve, and how to ultimately turn your passion into profit and build a life you love.
Author: Bruce Meyer Publisher: ISBN: 9781732501737 Category : Languages : en Pages :
Book Description
An exploration into why cars look the way they do through the eyes of noted collector Bruce Meyer and a dozen other automotive luminaries.
Author: Joshua Hammer Publisher: Simon and Schuster ISBN: 1476777438 Category : History Languages : en Pages : 288
Book Description
**New York Times Book Review Editors' Choice** To save ancient Arabic texts from Al Qaeda, a band of librarians pulls off a brazen heist worthy of Ocean’s Eleven in this “fast-paced narrative that is…part intellectual history, part geopolitical tract, and part out-and-out thriller” (The Washington Post) from the author of The Falcon Thief. In the 1980s, a young adventurer and collector for a government library, Abdel Kader Haidara, journeyed across the Sahara Desert and along the Niger River, tracking down and salvaging tens of thousands of ancient Islamic and secular manuscripts that were crumbling in the trunks of desert shepherds. His goal: preserve this crucial part of the world’s patrimony in a gorgeous library. But then Al Qaeda showed up at the door. “Part history, part scholarly adventure story, and part journalist survey…Joshua Hammer writes with verve and expertise” (The New York Times Book Review) about how Haidara, a mild-mannered archivist from the legendary city of Timbuktu, became one of the world’s greatest smugglers by saving the texts from sure destruction. With bravery and patience, Haidara organized a dangerous operation to sneak all 350,000 volumes out of the city to the safety of southern Mali. His heroic heist “has all the elements of a classic adventure novel” (The Seattle Times), and is a reminder that ordinary citizens often do the most to protect the beauty of their culture. His the story is one of a man who, through extreme circumstances, discovered his higher calling and was changed forever by it.
Author: Vishen Lakhiani Publisher: Rodale Books ISBN: 1984823396 Category : Self-Help Languages : en Pages : 322
Book Description
NEW YORK TIMES, USA TODAY, AND #1 WALL STREET JOURNAL BESTSELLER • Forget hustling. This book, from the author of The Code of the Extraordinary Mind, will disrupt your deeply held beliefs about work, success, and, indeed, life. If you’re the average person in the developed world, you spend 70 percent of your waking hours at work. And if you’re the average person, you’re miserable for most of those hours. This is simply not an acceptable state of affairs for your one shot at life. No matter your station, you possess incredible unique powers. It’s a modern myth that hard work and hustle are the paths to success. Inside you is a soul. And once you unleash it fully into the domain of work, magic happens. Awakening the Buddha and the Badass inside you is a process that will disrupt the way you work altogether. You’ll gain access to tools that bend the very rules of reality. • The Buddha is the archetype of the spiritual master. The person who can live in this world but also move with an ease, grace, and flow that comes from inner awareness and alignment. • The Badass is the archetype of the changemaker. This is the person who is out there creating change, building, coding, writing, inventing, leading. The badass represents the benevolent disruptor—the person challenging the norms so we can be better as a species. Once you integrate the skill sets of both archetypes, you will experience life at a different level from most people. You will operate from a space of bliss, ease, inspiration, and abundance. The Buddha and the Badass: The Secret Spiritual Art of Succeeding at Work will show you how. Author of the New York Times bestseller The Code of the Extraordinary Mind and founder of Mindvalley, Vishen Lakhiani has turned his own life and company into his research lab. He’s codified everything he’s learned into the how-to steps in this book. The Buddha and the Badass teaches you how to master your work and your life.
Author: Celeste Rains-Turk Publisher: Createspace Independent Publishing Platform ISBN: 9781539147404 Category : Languages : en Pages : 174
Book Description
Believe Your Way to Badass is an interactive guide built to lead you to discover, develop, and unleash your inner Badass through step-by-step coaching and journaling prompts. This guide can be used for any and all aspects of your life to further your badassery. "Believe your way to Badass is the catalyst that you need to allow yourself to live your dream life. I've read many books in my day, but this one will transform your life! It seriously gets my highest recommendation." -AJ Mihrzad "I have really enjoyed diving deep into Believe Your Way to Badass and particularly enjoyed the fun and conversational style that it is written in. I feel that this book completely showcases Celeste's personality and the essence of who she is, and I know that the reader will also directly feel how much she cares about them, which is truly special."- Regan Hillyer
Author: Ann Shoket Publisher: Rodale Books ISBN: 1623368251 Category : Self-Help Languages : en Pages : 196
Book Description
"Ann has always seen the power and potential in young women. The Big Life helps make all our dreams closer than ever." —Lauren Conrad, designer and New York Times bestselling author of Lauren Conrad Celebrate "The Big Life is a guide for women in their 20s and 30s who are hungry for a job they love, a supportive network of friends, respect from their bosses, and partners who want all those things for them as badly as they do." —The New York Times Millennial women are changing what it means to be powerful and successful in the world—for everyone. Forever. You want The Big Life—that delicious cocktail of passion, career, work, ambition, respect, money, and a monumental relationship. And you want it on your own terms. Forget climbing some corporate ladder, you want a career with twists and turns and adventure. For you, success only matters if it’s meaningful. Ann Shoket knows the evolving values of young women more than anyone. She’s the voice behind the popular Badass Babes community, a sisterhood of young, hungry, ambitious women who are helping each other through the most complex issues around becoming who you’re meant to be. As the trailblazing editor-in-chief of Seventeen for the better part of a decade, Shoket led provocative conversations that helped young women navigate the tricky terrain of adolescence and become smart, confident, self-assured young women. Now that they are adding muscle to the framework of their lives, she’s continuing the conversation with The Big Life. The Big Life is packed with actionable guidance combined with personal advice from high-profile millennial women who have already achieved tremendous success, plus intimate conversations with a cast of compelling characters and Shoket’s own stories on her quest for The Big Life. You’ll learn to tackle all of the issues on heavy rotation in your mind such as: • How to craft a career that’s also a passion. • How to get respect from a boss who thinks you’re a lazy, entitled, and self-obsessed millennial • Why you need a “squad” of people who support you as you build your Big Life • How a side hustle will make you smarter, hotter, and more in control of your destiny. • Why work/life balance is a sham and your need to embrace the mess. • How to find a partner whose eyes light up when you talk about your ambition. Written in Shoket’s friendly and authoritative style, The Big Life will help you recognize your power, tap into your ambition, and create your own version of The Big Life.
Author: Kathy Sierra
Author: Kathy Sierra
Author: Jen Sincero
Author: Mark Miller
Author: Martin Hudepohl
Author: Cathy Heller
Author: Bruce Meyer
Author: Joshua Hammer
Author: Vishen Lakhiani
Author: Celeste Rains-Turk
Author: Ann Shoket