Author: Harold Davis
Publisher: John Wiley & Sons
ISBN: 0764597566
Category : Computers
Languages : en
Pages : 387

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Book Description
Google—a funny name for a fabulous tool. You’ve already used it to look up all sorts of information on the Web almost instantly. Now what if you could use its amazing abilities to turbo-charge your research on a grand scale? Building Research Tools With Google For Dummies can help you do just that. In plain English, it shows you easy ways to: Ask Google exactly what you want to know Determine whether what you need can actually be found through Google, and where to look if the answer is “no” Improve your research results Present your findings in a way that makes sense Write your own specialized search applications—if you want to To get the most from Google, you need to understand Google. Building Research Tools With Google For Dummies explains how Google works and how you can build more effective queries (hint: it’s a lot more than just using the “Advanced Search” techniques!) It even shows you how to think like a researcher and how to package the results of your research so it means something to your audience. You’ll be able to: Understand Google research techniques and use the custom search-related syntax Recognize Google’s strengths—and limitations Target your search by using Google operators Use Google to research photos, or even an entire industry Improve the effectiveness of your results by understanding Google’s comparative methodology Build custom tools using WDSL and Web Services You don’t have to become a programmer to use Google, but if you know a little about software development and want to explore new, more focused search techniques, Building Research Tools With Google For Dummies has a section just for you. It introduces you to the Google API, shows you how to download a developer key, and leads you through building a C# .Net Google application. On the companion Web site, you’ll find the source code and software discussed in the book as well as links to lots of other resources for researchers. Before you know it, you’ll be Googling your way to research success!

Author: Harold Davis
Publisher: "O'Reilly Media, Inc."
ISBN: 1491909838
Category : Computers
Languages : en
Pages : 366

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Book Description
When it comes to advertising on the web, you just can't argue with the numbers. A $7 billion market today is expected to grow to $18.9 billion by 2010. Jupiter Research also estimates that search advertising will be a larger share of the market than display advertising by 2010. These phenomenal numbers are due largely to Google, which has changed the way the world publishes content - and advertises. Google Advertising Tools from O'Reilly examines the business and technology behind making money with content and advertising on the web. This focused, easy-to-read guide shows you how to use Google's advertising services to make it happen. You'll find all the background information you need to work with Google AdSense, which automatically delivers text and image ads that are precisely targeted to your site, and Google AdWords, which lets you generate text ads that accompany specific search term results. This book has specific and detailed sections on: Turning your web site into a profit center with AdSense Making sense of AdSense metrics Driving traffic to your site Optimizing sites for search engine placement Working with AdWords campaigns, auctions, and reports Managing campaigns dynamically using the AdWords APIs Once you've read all four parts, you'll have a comprehensive picture of how advertising works on the web and how you can use the Google advertising programs to your advantage.

Author: David A. Crowder
Publisher: John Wiley & Sons
ISBN: 0470646772
Category : Computers
Languages : en
Pages : 381

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Book Description
The bestselling guide to building a knockout Web site, newly updated An effective Web site is the key to success for every venture from class reunions to major corporations. And since Web technology changes rapidly, Building a Web Site For Dummies, 4th Edition is fully updated for the cutting-edge tools and trends. If you need to build and maintain a Web site, even if your experience is severely limited, this book makes it easy and fun. You'll learn to plan, design, create, launch, and maintain your site using the most up-to-date tools. A quality Web presence is essential in today's marketplace, and many individuals charged with creating one are unaware of the challenges This guide gives novice Web designers the tools and know-how to plan, design, and build effective Web sites Provides a nuts-and-bolts guide to site-building, including coverage of HTML, WYSIWYG construction software, CSS, and navigation plans Shows how to spruce up your site with topnotch graphics, video, and great content Guides you through getting your site online, promoting it, and even making money from it Building a Web Site For Dummies, 4th Edition is the tool every first-time Web designer needs to build a professional-looking site.

Author: Harold Davis
Publisher: John Wiley & Sons
ISBN: 0764597566
Category : Computers
Languages : en
Pages : 387

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Book Description
Google—a funny name for a fabulous tool. You’ve already used it to look up all sorts of information on the Web almost instantly. Now what if you could use its amazing abilities to turbo-charge your research on a grand scale? Building Research Tools With Google For Dummies can help you do just that. In plain English, it shows you easy ways to: Ask Google exactly what you want to know Determine whether what you need can actually be found through Google, and where to look if the answer is “no” Improve your research results Present your findings in a way that makes sense Write your own specialized search applications—if you want to To get the most from Google, you need to understand Google. Building Research Tools With Google For Dummies explains how Google works and how you can build more effective queries (hint: it’s a lot more than just using the “Advanced Search” techniques!) It even shows you how to think like a researcher and how to package the results of your research so it means something to your audience. You’ll be able to: Understand Google research techniques and use the custom search-related syntax Recognize Google’s strengths—and limitations Target your search by using Google operators Use Google to research photos, or even an entire industry Improve the effectiveness of your results by understanding Google’s comparative methodology Build custom tools using WDSL and Web Services You don’t have to become a programmer to use Google, but if you know a little about software development and want to explore new, more focused search techniques, Building Research Tools With Google For Dummies has a section just for you. It introduces you to the Google API, shows you how to download a developer key, and leads you through building a C# .Net Google application. On the companion Web site, you’ll find the source code and software discussed in the book as well as links to lots of other resources for researchers. Before you know it, you’ll be Googling your way to research success!

Author: Jennifer DeRosa
Publisher: John Wiley & Sons
ISBN: 1394232993
Category : Computers
Languages : en
Pages : 391

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Book Description
Create an attractive website that draws in visitors – no coding required! There’s more to building a website than just picking a theme and dropping in text and images. Creating a site that attracts visitors and turns those visitors into customers requires some professional insight and a few tips and tricks. Building DIY Websites For Dummies guides non-designers through the steps of creating an attractive and effective website using today’s top web-based tools. This book helps you launch or improve your website designed to boost your entrepreneurial endeavors, small business, or personal passion. With this easy-to-follow Dummies guide, you can skip learning the complicated coding that runs a site and focus on the parts that attract visitors (and search engines). Grab this book and get expert insight on how to craft a usable design, create site content, improve site findability, and convert browsers into buyers. Discover how to select hosting services, email providers, and beginner-friendly website creators Build your own website without needing to learn any code Learn how to create an attractive design, develop content, and present it all in a way that will appeal to your target audience Improve your site’s search engine findability and resonate with your target customer This Dummies guide is an excellent choice for non-designers who want to create a website without hiring someone to do it for them. Learn the ropes, follow the best practices, and launch your site!

Author: Scott Anderson Miller
Publisher: John Wiley & Sons
ISBN: 1119120500
Category : Business & Economics
Languages : en
Pages : 390

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Book Description
Don't chase business—bring new customers to you! Outdated sales tactics have you chasing leads and fishing for new business. In today's competitive world, nobody has time for that! Inbound Marketing For Dummies is a one-stop-shop for everything you need to know about inbound marketing techniques that attract the attention of your target audience. Whether you have a small or large business, this approachable text offers insight into creating, executing, promoting, and measuring inbound marketing tactics through easy-to-follow instructions on setting up and implementing a new strategic approach. With the information in this book, you can increase brand awareness, enhance brand loyalty, engage with target audience members, and attract new buyers all by leveraging your website, social media, blog, and other resources that are, most likely, already at your fingertips. A breath of fresh air brought on by the Digital Age, inbound marketing is a holistic, data-driven marketing approach that calls upon digital-based resources, such as your website, social media platforms, blogging, search engine optimization, etc., to establish your company as an authority in its industry—and to help customers find you, instead of require your sales team to chase after each and every customer. Build a reliable inbound marketing team Develop deeper relationships with your customers Convert inbound traffic into revenue Combine inbound and outbound marketing strategies to optimize your business' resources Inbound Marketing For Dummies is an essential guide for anyone looking to leverage tried and true inbound marketing strategies within their business.

Author: Jason P Anderson
Publisher: Jason P Anderson
ISBN:
Category : Business & Economics
Languages : en
Pages : 137

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Book Description
Are you ready to unlock the potential of affiliate marketing and create a profitable online business from the comfort of your home? In today's digital landscape, affiliate marketing stands out as a powerful way to earn income while enjoying the freedom to work on your own terms. Imagine having the ability to generate passive income streams, promote products you believe in, and connect with like-minded individuals—all while leveraging cutting-edge tools and strategies designed to simplify your journey. Whether you're a complete beginner or someone looking to refine your existing skills, this guide provides you with everything you need to succeed in affiliate marketing. Dive into the essentials of how affiliate marketing works and discover the key concepts that will set you up for success. Learn how to choose a profitable niche that aligns with your interests and evaluate beginner-friendly affiliate programs that offer generous commissions and robust support. This resource goes beyond just theory; it offers actionable steps for creating a simple yet effective affiliate website. Explore beginner-friendly SEO techniques to attract organic traffic and implement proven social media strategies on platforms like TikTok, Instagram, and YouTube. Building an email list is crucial for nurturing relationships and boosting conversions. Discover the basics of email marketing and how to create automated sequences that engage your audience effectively. Plus, learn how to leverage AI tools to streamline content creation, automate routine tasks, and enhance your marketing efforts without feeling overwhelmed. Understand the fundamentals of tracking your success with analytics, deciphering metrics like clicks and conversions to optimize your strategy. As you progress, you'll find practical tips for scaling your affiliate business, diversifying your income streams, and building a personal brand that sets you apart in a competitive market. This comprehensive guide empowers you to embrace the evolving world of affiliate marketing. With detailed insights, real-world examples, and a focus on user-friendly strategies, you’ll be equipped to turn your passion into profit. Don’t just dream about financial freedom—take the first step toward making it a reality today!

Author: Amy Lupold Bair
Publisher: John Wiley & Sons
ISBN: 1119989027
Category : Computers
Languages : en
Pages : 775

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Book Description
Blog with the best of ‘em! If you’re looking for a complete guide to creating and solidifying your place in the blogosphere, you’ve come to the right place! With 8 books in one, Blogging All-in-One For Dummies is the only resource you’ll need to get started or to improve your existing blog. Learn about the most popular blogging platforms, creating content worth reading, and methods for driving traffic to your blog. Cut through the confusion and find the facts about monetizing your blog, using the best blogging tools for you, and increasing reader engagement to become an active, successful member of the blogging community. You're ready to start blogging, so let Dummies show you the way! Perfect your blog idea and choose the best platform for you Get people to read your blog through search engine optimization and social media promotion Learn about the latest trends in the blogosphere Make money from your blog with creative monetization ideas Bloggers of all skill and experience levels will find valuable information in Blogging All-in-One For Dummies.

Author: Ted Sudol
Publisher: John Wiley & Sons
ISBN: 1119628334
Category : Business & Economics
Languages : en
Pages : 356

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Book Description
Get Your Piece of the Hottest Business Online Today! Affiliate marketing is your route to earning some serious bucks. Thousands of companies both large & small like Amazon, Sears, Best Buy, Overstock, Lowe’s, Priceline & others have programs so you can profit from the thousands of products they offer. Affiliate marketing is ideal for bloggers looking to monetize their work. This is a multibillion-dollar market, and there are 10+ million people involved in the biz worldwide. There’s always room for more because the opportunity keeps growing as more and more companies offer affiliate programs. Affiliate Marketing For Dummies shows you how to get a slice of the pie! Choose the right affiliate product or service for you Find the best affiliate programs for you Find the best affiliate marketing strategies Affiliate Marketing for Dummies is your friendly step-by-step guide to getting in on this moneymaker—big time.

Author: Shu Chen Hou
Publisher: Shu chen Hou
ISBN:
Category : Business & Economics
Languages : en
Pages : 59

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Book Description
From Zero to Wealth: Online Money-making Methods for Beginners Unlock the secrets of online income and embark on a journey from zero to wealth with "From Zero to Wealth: Online Money-making Methods for Beginners." This comprehensive guide is designed to equip beginners with the knowledge and strategies needed to succeed in the digital world. Whether you're new to online ventures or looking to expand your horizons, this book provides valuable insights and actionable steps to help you achieve financial success. Discover a wide range of online money-making methods and learn how to leverage them effectively. From e-commerce platforms to affiliate marketing, digital product creation, freelancing opportunities, and more, you'll explore various avenues for generating income online. The book covers essential topics such as setting a strong foundation, identifying profitable niches, marketing strategies, scaling your business, and overcoming challenges along the way. With practical tips, expert advice, and real-life examples, "From Zero to Wealth" empowers you to take control of your financial future. Whether you dream of building a thriving e-commerce store, launching a successful affiliate marketing business, creating digital products, or exploring freelance opportunities, this book provides the guidance you need to make informed decisions and maximize your earning potential. Fuel your motivation, overcome obstacles, and create a personalized action plan to put your newfound knowledge into practice. "From Zero to Wealth" sets you on a path to financial freedom and offers a roadmap to transform your aspirations into tangible results. Start your journey today and unlock the potential of online money-making. Get your copy of "From Zero to Wealth: Online Money-making Methods for Beginners" and take the first step towards a prosperous future!