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Author: John Mertic Publisher: "O'Reilly Media, Inc." ISBN: 1449309801 Category : Business & Economics Languages : en Pages : 81
Book Description
In the crowded field of customer relationship management (CRM) systems, SugarCRM stands out—not only for its modular design, but also for the ease with which you can develop, customize, and extend your CRM applications. This concise book provides a thorough overview of the development tools and APIs available in SugarCRM 6.2, showing both developers and nondevelopers alike how to use them to build a sample application step-by-step. You'll learn how to bend and twist SugarCRM’s extensible MVC framework to create custom applications, including solutions for automating your business that go beyond traditional CRMs. Learn how SugarCRM modules interact with one another through data relationships Build your CRM application with SugarCRM’s GUI developer tools—without touching code Use built-in design templates with Module Builder to design new CRM modules Customize modules with the Studio tool to add new fields or additional relationships between modules Automate common and tedious tasks within your application, using custom PHP code with SugarCRM's powerful API Integrate external applications into your CRM solution through SugarCRM's web services API
Author: John Mertic Publisher: "O'Reilly Media, Inc." ISBN: 1449309801 Category : Business & Economics Languages : en Pages : 81
Book Description
In the crowded field of customer relationship management (CRM) systems, SugarCRM stands out—not only for its modular design, but also for the ease with which you can develop, customize, and extend your CRM applications. This concise book provides a thorough overview of the development tools and APIs available in SugarCRM 6.2, showing both developers and nondevelopers alike how to use them to build a sample application step-by-step. You'll learn how to bend and twist SugarCRM’s extensible MVC framework to create custom applications, including solutions for automating your business that go beyond traditional CRMs. Learn how SugarCRM modules interact with one another through data relationships Build your CRM application with SugarCRM’s GUI developer tools—without touching code Use built-in design templates with Module Builder to design new CRM modules Customize modules with the Studio tool to add new fields or additional relationships between modules Automate common and tedious tasks within your application, using custom PHP code with SugarCRM's powerful API Integrate external applications into your CRM solution through SugarCRM's web services API
Author: John Mertic Publisher: "O'Reilly Media, Inc." ISBN: 1449312985 Category : Computers Languages : en Pages : 81
Book Description
In the crowded field of customer relationship management (CRM) systems, SugarCRM stands out—not only for its modular design, but also for the ease with which you can develop, customize, and extend your CRM applications. This concise book provides a thorough overview of the development tools and APIs available in SugarCRM 6.2, showing both developers and nondevelopers alike how to use them to build a sample application step-by-step. You'll learn how to bend and twist SugarCRM’s extensible MVC framework to create custom applications, including solutions for automating your business that go beyond traditional CRMs. Learn how SugarCRM modules interact with one another through data relationships Build your CRM application with SugarCRM’s GUI developer tools—without touching code Use built-in design templates with Module Builder to design new CRM modules Customize modules with the Studio tool to add new fields or additional relationships between modules Automate common and tedious tasks within your application, using custom PHP code with SugarCRM's powerful API Integrate external applications into your CRM solution through SugarCRM's web services API
Author: John Mertic Publisher: Apress ISBN: 1430224401 Category : Computers Languages : en Pages : 263
Book Description
SugarCRM is a leading open-source customer relations management tool and development platform with nearly 5.5 million downloads, nearly 17,000 developers, and lots more users. The Definitive Guide to SugarCRM is the first official SugarCRM book available to developers and users. This definitive book begins with a discussion of the SugarCRM platform components, namely MVC, Studio, Module Builder, authentication, and themes. Next, you'll learn how to customize the modules SugarCRM comes with out of the box in an upgrade-safe manner. The text then presents an example application that a typical business might use and shows how to build it using SugarCRM, using both existing functionality as well as newly added functionality.
Author: Karen S. Fredricks Publisher: John Wiley & Sons ISBN: 0470448385 Category : Computers Languages : en Pages : 451
Book Description
SugarCRM is an innovative customer relationship management software solution that enhances your company’s marketing effectiveness, drives sales performance, improves customer satisfaction, and provides executive insight into business performance. SugarCRM For Dummies will show you to take advantage of this free, open source CRM application to boost your sales and please your customers. This guide helps you choose the flavor of Sugar you need, acquire and deploy it, set up accounts and contacts, and organize your day. You’ll first learn how to install SugarCRM, customize user preferences, create databases, and import contacts from other software. Next, you’ll discover how to extend SugarCRM’s capabilities to meet needs unique to your business. You’ll also find out how to: Schedule appointments, link them to records and notes, and organize your sales opportunities Build campaigns, track their success, and grow your contact list with Web-to-lead forms Manage customer issues and forums to exterminate software bugs Send e-newsletters and automate customer e-mail communication with templates Take advantage of a complete recipe book for SugarCRM administrators Improve sales performance with SugarCRM Provide great service to your customers Develop searchable libraries and FAQs Create and share documents SugarCRM For Dummies will get you quickly up to speed on this customer relationship management software so you can enhance your business. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Author: Michael Whitehead Publisher: Packt Pub Limited ISBN: 9781904811688 Category : Computers Languages : en Pages : 328
Book Description
Using a unique checklist approach the book works from the SugarCRM basics right up to advanced features in a clear, friendly way. It is carefully designed to distil hard-won SugarCRM wisdom from a recognized expert into a clear, readable, practical guide. By helping you clarify your business goals the book enables you to build a CRM system to support your business needs, and shows SugarCRM in a realistic business setting through an Extended case study. Small-medium business owners/managers with reasonable IT skills, who want to implement SugarCRM for themselves as either a first CRM or as a replacement for existing solutions. IT staff tasked with implementing, maintaining, or upgrading a SugarCRM installation Existing SugarCRM users who want to broaden their understanding of the topic No programming knowledge is required to use this book to implement, customise and use SugarCRM
Author: Mark Bain Publisher: ISBN: Category : Customer relations Languages : en Pages : 296
Book Description
Learn the application and database architecture of this open-source CRM and develop and integrate your own modules and custom workflows Learn to customize SugarCRM code Develop modules from scratch Learn database and application architecture In Detail SugarCRM is the world's leading commercial open-source customer relationship management (CRM) software for companies of all sizes. SugarCRM easily adapts to any business environment by offering a more flexible, cost-effective alternative to proprietary applications. SugarCRM's open-source architecture allows companies to more easily customize and integrate customer-facing business processes in order to build and maintain more profitable relationships. SugarCRM offers several deployment options, including on-demand, on-premise and appliance-based solutions to suit customers' security, integration, and configuration needs. This book will help you to customize the SugarCRM code. You will get learn about the database and application architecture. The book provides you with a module development tutorial, showing the essential steps for hooking your module into the SugarCRM infrastructure. You will learn about common customizations that can be performed against the codebase. This is a developer's manual for SugarCRM. It focuses on customizing SugarCRM. It provides an overview of the architecture of the application and the database, and covers the essential steps for hooking your module into the SugarCRM infrastructure.
Author: Dr Mark Alexanderbain Publisher: Packt Publishing ISBN: 9781847192066 Category : Business Languages : en Pages : 0
Book Description
The book is structured as: An overview of the architecture of the application and database, how it all fits together A module development tutorial, showing the essential steps for hooking your module into the SugarCRM infrastructure A section of common customizations that can be performed against the codebase The book is for PHP developers working with SugarCRM, who want to extend its capabilities. Readers should have a basic knowledge of SugarCRM as the book does not cover installation and usage of SugarCRM. This can be gained from Implementing SugarCRM.
Author: Yevgeniy Brikman Publisher: "O'Reilly Media, Inc." ISBN: 1491910046 Category : Computers Languages : en Pages : 465
Book Description
This book is the "Hello, World" tutorial for building products, technologies, and teams in a startup environment. It's based on the experiences of the author, Yevgeniy (Jim) Brikman, as well as interviews with programmers from some of the most successful startups of the last decade, including Google, Facebook, LinkedIn, Twitter, GitHub, Stripe, Instagram, AdMob, Pinterest, and many others. Hello, Startup is a practical, how-to guide that consists of three parts: Products, Technologies, and Teams. Although at its core, this is a book for programmers, by programmers, only Part II (Technologies) is significantly technical, while the rest should be accessible to technical and non-technical audiences alike. If you’re at all interested in startups—whether you’re a programmer at the beginning of your career, a seasoned developer bored with large company politics, or a manager looking to motivate your engineers—this book is for you.
Author: Chuck Hemann Publisher: Pearson Education ISBN: 0789750309 Category : Business & Economics Languages : en Pages : 383
Book Description
"Why hasn't all that data delivered a whopping competitive advantage? Because you've barely begun to use it, that's why! Good news: neither have your competitors. It's hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results! Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R & D to CRM to social media marketing! Prioritize--because you can't measure, listen to, and analyze everything; use analysis to craft experiences that profoundly reflect each customer's needs, expectations, and behaviors; measure real social media ROI: sales, leads, and customer satisfaction; track the performance of all paid, earned, and owned social media channels; leverage "listening data" way beyond PR and marketing: for strategic planning, product development, and HR; start optimizing web and social content in real time; implement advanced tools, processes, and algorithms for accurately measuring influence; integrate paid and social data to drive more value from both; make the most of surveys, focus groups, and offline research synergies; and focus new marketing and social media investments where they'll deliver the most value."--Publisher's description.
Author: Michael A. Cusumano Publisher: Springer ISBN: 3642307469 Category : Business & Economics Languages : en Pages : 322
Book Description
This book contains the refereed proceedings of the Third International Conference on Software Business (ICSOB) held in Cambridge, MA, USA, in June 2012. The software business refers to commercial activities in the software industry, aimed at generating revenues from the design, delivery, and maintenance of software products and IT services to enterprises and individual customers, as well as from digital content. Although this business shares common features with other knowledge-intensive markets, it carries many inherent features making it a challenging domain for research. The 20 full and 10 short papers accepted for ICSOB were selected from 60 submissions and are organized in sections on software product management, organizational transformation, industry transformation, software platforms and ecosystems, and emerging trends.
Author: John Mertic
Author: John Mertic
Author: John Mertic
Author: John Mertic
Author: Karen S. Fredricks
Author: Michael Whitehead
Author: Mark Bain
Author: Dr Mark Alexanderbain
Author: Yevgeniy Brikman
Author: Chuck Hemann
Author: Michael A. Cusumano