Building Market Presence in Latin America PDF Download

Author: Alyse Lynn Booth
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 136

View

Book Description

Author: M. Marinov
Publisher: Springer
ISBN: 0230511856
Category : Social Science
Languages : en
Pages : 208

View

Book Description
Marketing in the Emerging Markets of Latin America provides a much needed analysis of business and marketing in Latin America. The book highlights the diverse characteristics of the Latin American business and marketing environment and the dynamic nature of regional and country markets. Addressing a broad variety of historical, political, economic, social, cultural and legal issues, the book offers unique insights into the enormous opportunities and challenges the region presents for implementing effective marketing strategies. The book is an extremely valuable resource for academics, practitioners and anyone interested in doing business in or with Latin America.

Author: Zonia Fehling
Publisher:
ISBN:
Category :
Languages : en
Pages : 92

View

Book Description
Nearshore outsourcing - the term used to describe outsourcing to Latin America from the U.S. - has been around for about twenty years. Unfortunately, we still have not seen companies from The Americas become major players on the world stage. To achieve market dominance, I believe you, as a software development, IT management, or business process outsourcing company from Latin America, must take a completely different approach. In the pages of the book, we provide a roadmap that Latin American outsourcing providers can use to enter the U.S. market - on their own terms. We lay out seven steps you can take to establish yourself in the world's largest market the right way. -In chapter one we describe how to properly position your product. -Chapter two describes how to turn your service into your number one marketing tool. -In chapter three we talk about the power and importance of creating "authority content." -Chapter four describes the right way to build your U.S.-facing website. -In chapter five we lay out four ways you can drive traffic to your website. -In chapter six we introduce the concept of Selling 2.0, and show you how to leverage some old-school tactics are making a powerful come-back . -Finally, in chapter seven we describe the escalation method for selling your services, a powerful methodology that some of the world's largest corporations have successfully used to sell their products and services.

Author: Kevin Gallagher
Publisher: Stanford University Press
ISBN: 0804775982
Category : Political Science
Languages : en
Pages : 219

View

Book Description
In the eyes of many, China's unprecedented economic rise has brought nothing but good news to the countries of Latin America and the Caribbean. Indeed, China's growing appetite for primary products, and the ability of Latin America to supply that demand, has played a role in restoring growth in Latin America, both in the run-up to the global financial crisis and in its aftermath. The dragon in the room that few are talking about is the fact that China is simultaneously out-competing Latin American manufacturers in world markets—so much so that it may threaten the ability of the region to generate long-term economic growth. One of the authors' key claims is that China is rapidly building the technological capabilities necessary for industrial development, whereas Latin American tech innovation and sophistication lags considerably. At a deeper level, the findings in this volume imply that China's road to globalization, one that emphasizes gradualism and coordinated macro-economic and industrial policies, is far superior to the "Washington Consensus" route taken by most Latin American nations, particularly Mexico.

Author: Joseann Knight
Publisher: Routledge
ISBN: 1000555194
Category : Business & Economics
Languages : en
Pages : 239

View

Book Description
Latin America and the Caribbean are often placed in the same geographical and economic grouping. However, too little is known in either region about the other’s business cultures and marketplaces. Marketing in Latin America and the Caribbean is a casebook that analyses the marketing histories, challenges, strategies and vision of small, medium and large indigenous businesses from South America, Central America, Mexico and the Caribbean. The book is divided into three core sections: Marketing Tactics, including product development, pricing and digital marketing; Marketing Strategy, which considers brand development, targeting and positioning, and competitive advantage; and, Global and Regional Marketing, considering strategic alliances, global expansion and supply chain management. The work also captures the competitive strategies used by indigenous firms to drive regional and global expansion in the face of sometimes turbulent marketing environments: several of the cases in the book encourage student readers to assess the impact of the COVID-19 pandemic on the strategies and futures of Latin American and Caribbean firms. Filling a gap in the literature by focusing on this understudied region and its indigenous firms, this text is essential and recommended reading for advanced undergraduate and postgraduate students studying International Marketing, Marketing Management and Strategy. It will also be of use to academic faculty seeking classroom material that captures authentic Latin American and Caribbean marketing realities. The work is supplemented by detailed Teaching Notes for each chapter, available online for instructors.

Author: Guillermo D'Andrea
Publisher: Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 292

View

Book Description
For courses in Marketing Strategy. This new book fosters an understanding of marketing in Latin America in two ways: extensive cases that give readers information that is not readily available outside of Latin America, and extensive notes that help put the cases in context. The cases are written by two highly-respected authors who are specialists in the field.

Author: Urs P. Jäger
Publisher: Edward Elgar Publishing
ISBN: 178471142X
Category : Business & Economics
Languages : en
Pages : 353

View

Book Description
Using a combination of thorough research and practical examples, Strategy and Competitiveness in Latin American Markets explains how the concept of the sustainability frontier that the book develops resolves the long-running debate on whether sustainability requires trade-offs or not.

Author: Ximena Rueda Fajardo
Publisher: Routledge
ISBN: 0429754175
Category : Business & Economics
Languages : en
Pages : 96

View

Book Description
This book focuses on the Base of the Pyramid (BOP) in Latin America and examines the role of the markets in serving low-income populations as consumers, distributors, and entrepreneurs. Deep inequalities, violence, and urbanisation characterise the region. Despite the reduction of poverty observed during the first two decades of the 21st century, Latin America is the most unequal region in the world. Outside active war zones, the region has the highest homicide rate in the world and violence and inequality are both deeply intertwined. Markets have a crucial role to play in closing this gap and offering job and income opportunities, especially to unemployed youth, paving the way for safer, more peaceful, and sustainable development. The book also offers a theoretical reflection on the role that community enterprises who manage common-pool resources can play in serving markets and creating income opportunities for the rural poor. The book is recommended for managers, policy makers, students, and scholars interested in Base of the Pyramid markets and their potential to lift people out of poverty and to promote a more equal society.

Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 30

View

Book Description

Author: Masaaki Kotabe
Publisher: Elsevier
ISBN: 9780080438979
Category : Business & Economics
Languages : en
Pages : 424

View

Book Description
The ratification in 1994 of the North American Free Trade Agreement among the United States, Canada, and Mexico awakened them to look to the south of the US border. This book offers an analysis of trade and liberalization movements in Latin America, and explores macro- and micro-financial implications of investing in Latin American countries.