Author: Jian HanPublisher:
ISBN:
Category : Branding (Marketing)
Languages : en
Pages : 238
Book Description
Building Employment Brand Equity Effect of Firm Practices, Employee Outcomes and Organizational Outcomes
Author: Jian HanPublisher:
ISBN:
Category : Branding (Marketing)
Languages : en
Pages : 238
Book Description
Antecedents and Outcomes of Employee-Based Brand Equity
Author: Bari, Muhammad WaseemPublisher: IGI Global
ISBN: 166843623X
Category : Business & Economics
Languages : en
Pages : 316
Book Description
Branding and human capital are considered a firm’s most important assets, and the development of these intangible assets is a particularly challenging and important management task for human resource managers and marketers. Employee-based brand equity is a key advantage for the organization and an important part of the brand-based evaluation. To develop an effective and strong employee-based brand equity, firms need to focus on the perceptions of employees and promote positive attitudes about affiliation with the firm. Antecedents and Outcomes of Employee-Based Brand Equity explores the antecedents and consequences of employee-based brand equity from different perspectives and different artifacts of employee-based brand equity. This book highlights the importance of brand equity from a human resource management perspective. It further highlights the ways in which brand equity can be fruitful in understanding and learning different theories and concepts with the interaction of different industries and culture. Covering topics such as employee retention, psychological capital, and brand experience, this premier reference source is an indispensable resource for corporate offices, human resource managers, business leaders and managers, governmental organizations, marketing professionals, customer service professionals, libraries, students and educators of higher education, researchers, and academicians.
Dissertation Abstracts International
Author: Publisher:
ISBN:
Category : Dissertations, Academic
Languages : en
Pages : 584
Book Description
The Effects of Organizational Brand Equity on Employment Brand Equity and Recruitment Outcomes
Author: Jakub SovinaPublisher:
ISBN:
Category : Help-wanted advertising
Languages : en
Pages : 164
Book Description
Antecedents and consequences of employee based brand equity
Author: Muhammad Waseem BariPublisher: Frontiers Media SA
ISBN: 2832518567
Category : Science
Languages : en
Pages : 281
Book Description
The Employer Brand
Author: Simon BarrowPublisher: John Wiley & Sons
ISBN: 111999554X
Category : Business & Economics
Languages : en
Pages : 245
Book Description
Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success - including the business case, research, positioning, implementation, management and measurement. Case studies of big-name employer brand stories include Tesco, Wal-Mart, British Airways and Prêt a Manger.
The Oxford Handbook of Organizational Psychology, Volume 1
Author: Steve W. J. KozlowskiPublisher: Oxford University Press
ISBN: 0199928304
Category : Business & Economics
Languages : en
Pages : 786
Book Description
Organizational psychology is the science of psychology applied to work and organizations. This is the first of two volumes which compiles knowledge in organizational psychology, encapsulates key topics of research and application, and summarizes important research findings.
Health and safety issues of employees in family firms
Author: Muhammad Waseem BariPublisher: Frontiers Media SA
ISBN: 2832516963
Category : Medical
Languages : en
Pages : 170
Book Description
The Oxford Handbook of Recruitment
Author: Kang Yang Trevor Yu PhDPublisher: Oxford University Press
ISBN: 0199376654
Category : Psychology
Languages : en
Pages :
Book Description
The past 40 years have established recruitment as a fundamental area of research to both researchers and practitioners. No longer is recruitment viewed as simply another component of human resource management but rather a strategic tool with wide-ranging implications for organizations. To this extent investigations on the subject have drawn upon diverse perspectives from economics to marketing, highlighting recruitment's links with multiple aspects of organizational functioning such as selection, onboarding, organizational culture, job performance, and turnover. The goal of this handbook is to provide an integrative and comprehensive summary of the state of recruitment research. It is hoped that by providing insight to both theoretical and empirical underpinnings of the topic this volume will focus readers to the important issues affecting our understanding and application of recruitment concepts; and provide structure toward current thinking and future exploration of the field. In the spirit of investigative inquiry, the book's chapters are organized according to the questions they answer about the nature of recruitment: Who is involved in recruitment; What do these stakeholders do; When do recruitment phenomenon occur; Where does recruitment take place; Why does recruitment influence various stakeholders in the process; and finally, how is recruitment investigated? Aimed at both potential and existing recruiters, the expert contributions included in this handbook serve as a springboard to energize and focus future endeavor in recruitment, an increasingly pertinent driver of individual and organizational success.
Employer Branding for Competitive Advantage
Author: Geeta RanaPublisher: CRC Press
ISBN: 1000362264
Category : Business & Economics
Languages : en
Pages : 186
Book Description
This book shows how to build and maintain a distinctive and credible employer brand and develop a set of relevant success metrics to help measure return on investment (ROI). Starting with the current interest in employer branding, this book looks at the historical roots of brand management and the practical steps to achieve employer brand management success. The book will review the pressures that have generated current interest in employer branding. It goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success. The book includes the business case, research, positioning, implementation, management and measurement, and case studies of big-named employer brand stories. This book will provide new insights into the field of employer branding and provide directions and tools for organizational brand building. It will be beneficial for research scholars, engineers, practitioners, and management students.