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Building Consumer-brand Relationship in Luxury Brand Management

Building Consumer-brand Relationship in Luxury Brand Management PDF Author: Paula Cristina Lopes Rodrigues
Publisher:
ISBN: 9781799852445
Category : Brand name products
Languages : en
Pages :

Book Description
"This book focuses on the conception and marketing of luxury as an experience and explores more integrative and comprehensive approaches to modeling and understanding the consumer-brand relationship with luxury brands and their sustainability in a global and multicultural world"--
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