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Author: Alan Trefler Publisher: John Wiley & Sons ISBN: 1118930282 Category : Business & Economics Languages : en Pages : 194
Book Description
Customers have radically changed the ways they interact with businesses, and today's organizations need to adapt Is your company prepared for the Gen D future, or is it heading toward life support? A lot of companies across the globe are going to die over the next few years, not because of macroeconomic stress, but because there is an emerging generation that is radically changing the rules of customer engagement. In Build For Change, Pegasystems CEO Alan Trefler shows exactly what companies can do to turn the coming "customerpocalypse" into one of the biggest business opportunities of the decade. The newest generation of consumers is turning customer relationship management on its head. Build For Change highlights the revolutionary changes to business, marketing, and technology practices that are needed to survive and thrive in these unforgiving times. Readers will learn how businesses are increasingly relying on new forms of customer engagement, and how one customer's experience—whether good or bad—can alter a company's reputation with the click of a mouse. With practical insight from a leader in customer engagement, this book serves as a timely wakeup call to companies that have not yet embraced the digital future. Traditional marketing is becoming increasingly irrelevant, and businesses must become more customer-centric while taking a completely different approach to adopting and using technology. Build For Change outlines exactly what can—and must—be done to ensure sustainable success in the new digital era: Relate to the new generation of consumers, and understand their preferences and demands Stop obsessing about mountains of data, and instead apply business-driven continuous improvement to customer processes Learn how to overcome the fatal flaws of current technology fads Rethink organizational roles to drive adaptive and transformative innovation Consumers have more options than ever before, and ensuring customer loyalty in the modern market means knowing exactly what the customer wants and how to deliver it brilliantly. Build For Change provides actionable guidance for engaging this new connected consumer.
Author: Branko Kolarevic Publisher: Routledge ISBN: 1317650786 Category : Architecture Languages : en Pages : 466
Book Description
Buildings are increasingly ‘dynamic’: equipped with sensors, actuators and controllers, they ‘self-adjust’ in response to changes in the external and internal environments and patterns of use. Building Dynamics asks how this change manifests itself and what it means for architecture as buildings weather, programs change, envelopes adapt, interiors are reconfigured, systems replaced. Contributors including Chuck Hoberman, Robert Kronenburg, David Leatherbarrow, Kas Oosterhuis, Enric Ruiz-Geli, and many others explore the changes buildings undergo – and the scale and speed at which these occur – examining which changes are necessary, useful, desirable, and possible. The first book to offer a coherent, comprehensive approach to this topic, it draws together arguments previously only available in scattered form. Featuring the latest technologies and design approaches used in contemporary practice, the editors provide numerous examples of cutting-edge work from leading designers and engineering firms working today. An essential text for students taking design studio classes or courses in theory or technology at any level, as well as professionals interested in the latest mechatronic technologies and design techniques.
Author: Matthew T. Huber Publisher: Verso Books ISBN: 1788733894 Category : Political Science Languages : en Pages : 321
Book Description
How to build a movement to confront climate change The climate crisis is not primarily a problem of ‘believing science’ or individual ‘carbon footprints’ – it is a class problem rooted in who owns, controls and profits from material production. As such, it will take a class struggle to solve. In this ground breaking class analysis, Matthew T. Huber argues that the carbon-intensive capitalist class must be confronted for producing climate change. Yet, the narrow and unpopular roots of climate politics in the professional class is not capable of building a movement up to this challenge. For an alternative strategy, he proposes climate politics that appeals to the vast majority of society: the working class. Huber evaluates the Green New Deal as a first attempt to channel working class material and ecological interests and advocates building union power in the very energy system we need to dramatically transform. In the end, as in classical socialist movements of the early 20th Century, winning the climate struggle will need to be internationalist based on a form of planetary working class solidarity.
Author: Neal Ford Publisher: "O'Reilly Media, Inc." ISBN: 1491986328 Category : Computers Languages : en Pages : 217
Book Description
The software development ecosystem is constantly changing, providing a constant stream of new tools, frameworks, techniques, and paradigms. Over the past few years, incremental developments in core engineering practices for software development have created the foundations for rethinking how architecture changes over time, along with ways to protect important architectural characteristics as it evolves. This practical guide ties those parts together with a new way to think about architecture and time.
Author: Michael Jacoby Brown Publisher: ISBN: Category : Business & Economics Languages : en Pages : 428
Book Description
Using stories and exercises from grassroots organizing experience ... [this book] walks you through the steps of starting a new group or strengthening an old one - to build a better world.-Back cover.
Author: Daniel M. Cable Publisher: Pearson Education ISBN: 0132716135 Category : Business & Economics Languages : en Pages : 259
Book Description
To achieve sustained competitive advantage, you must create and deliver something that’s valuable, rare, and hard to imitate–and you can’t do that with a run-of-the-mill workforce. Your workforce needs to be strikingly different, obsessively focused on delivering on your unique value proposition. Compared with everyone else’s workforce, your people need to be downright strange! This book is about everything it takes to build a workforce that’s strange and extraordinary enough to execute your most powerful strategies and your unique value proposition. It’s about understanding exactly how your workforce needs to be different...creating an end-to-end Strange Workforce Value Chain...implementing workforce systems that support your unique goals...establishing detailed metrics based on what makes you unique...using those metrics to drive clarity throughout your entire organization, and steer it toward success. If you’re tasked with executing strategy through people, and “balanced scorecards” and “strategy maps” just haven’t been enough, take your next and greatest leap forward: make the Change to Strange. · Why “normal” workforces just won’t cut it anymore Everyone says their people make the difference. Most everyone’s wrong. · Create your strange workforce in four steps Imagine, pinpoint your gaps, prioritize, and act. · What your customers must notice for you to win Link your real performance drivers to specific workforce deliverables. · Rearchitect your workforce to break from the pack Organize to get strategic results from the right people. · Leverage the magic of measurement Implement metrics that work–and keep them working.
Author: Edward M. Marshall Publisher: Amacom Books ISBN: 9780814404782 Category : Business & Economics Languages : en Pages : 224
Book Description
Offers a model for building organizations that can swiftly and effectively respond to rapidly changing business needs through methods that value principles over power and people over processes, focusing on integrity, trust, and collaboration
Author: Jane E. Fountain Publisher: Rowman & Littlefield ISBN: 9780815798903 Category : Computers Languages : en Pages : 276
Book Description
The benefits of using technology to remake government seem almost infinite. The promise of such programs as user-friendly "virtual agencies" and portals where citizens can access all sections of government from a single website has excited international attention. The potential of a digital state cannot be realized, however, unless the rigid structures of the contemporary bureaucratic state change along with the times. Building the Virtual State explains how the American public sector must evolve and adapt to exploit the possibilities of digital governance fully and fairly. The book finds that many issues involved in integrating technology and government have not been adequately debated or even recognized. Drawing from a rich collection of case studies, the book argues that the real challenges lie not in achieving the technical capability of creating a government on the web, but rather in overcoming the entrenched organizational and political divisions within the state. Questions such as who pays for new government websites, which agencies will maintain the sites, and who will ensure that the privacy of citizens is respected reveal the extraordinary obstacles that confront efforts to create a virtual state. These political and structural battles will influence not only how the American state will be remade in the Information Age, but also who will be the winners and losers in a digital society.
Author: Lisa Findley
Author: Lisa Findley
Author: Alan Trefler
Author: Branko Kolarevic
Author: Matthew T. Huber
Author: Neal Ford
Author: Michael Jacoby Brown
Author: Daniel M. Cable
Author: Edward M. Marshall
Author: CGIAR Research Program on Aquatic Agricultural Systems
Author: Jane E. Fountain