Strategic Innovative Marketing and Tourism PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Strategic Innovative Marketing and Tourism PDF full book. Access full book title Strategic Innovative Marketing and Tourism by Androniki Kavoura. Download full books in PDF and EPUB format.
Author: Androniki Kavoura Publisher: Springer Nature ISBN: 3030361268 Category : Business & Economics Languages : en Pages : 1074
Book Description
This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2019, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community, MSc and PhD students, and marketing and tourism professionals.
Author: Androniki Kavoura Publisher: Springer Nature ISBN: 3030361268 Category : Business & Economics Languages : en Pages : 1074
Book Description
This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2019, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community, MSc and PhD students, and marketing and tourism professionals.
Author: Michael T. Ryan Publisher: Routledge ISBN: 0429974035 Category : Social Science Languages : en Pages : 411
Book Description
Widely recognized as a groundbreaking text, The New Urban Sociology is a broad and expert introduction to urban sociology that is both relevant and accessible to the student. A thought leader in the field, the book is organized around an integrated paradigm (the sociospatial perspective) which considers the role played by social factors such as race, class, gender, lifestyle, economics, culture, and politics on the development of metropolitan areas. Emphasizing the importance of space to social life and real estate to urban development, the book integrates social, ecological and political economy perspectives and research through a fresh theoretical approach. With its unique perspective, concise history of urban life, clear summary of urban social theory, and attention to the impact of culture on urban development, this book gives students a cohesive conceptual framework for understanding cities and urban life. In this thoroughly revised 5th edition, authors Mark Gottdiener, Ray Hutchison, and Michael T. Ryan offer expanded discussions of created cultures, gentrification, and urban tourism, and have incorporated the most recent work in the field throughout the text. The New Urban Sociology is a necessity for all courses on the subject.
Author: Publisher: BRILL ISBN: 9004252584 Category : History Languages : en Pages : 1119
Book Description
This two-volume publication explores the key factors determining the course and outcome of war in Late Antiquity. Volume 8.1 includes a detailed review of strategic and tactical issues and eight comprehensive bibliographic essays, which provide an overview of the literature. In Volume 8.2, thematic papers examine strategy and intelligence, fortifications and siege warfare, weaponry and equipment, literary sources and topography, and civil war, while papers focused on particular geographic regions home in on war and warfare in the West Roman Empire in the 4th and 5th centuries, and the Balkans and the Eastern frontier in the 4th to 7th centuries AD. Contributors are Susannah Belcher, Neil Christie, Ian Colvin, John Conyard, Jon Coulston, Jim Crow, Florin Curta, Hugh Elton, James Howard-Johnston, Jordi Galbany, Jordi Guàrdia, John Haldon, Michel Kazanski, Maria Kouroumali, Michael Kulikowski, Christopher Lillington-Martin, Marta Maragall, Oriol Mercadal, Jordi Nadal, Oriol Olesti, Alexander Sarantis, Conor Whately, Michael Whitby and John Wilkes.
Author: Androniki Kavoura Publisher: ISBN: 9783030124557 Category : Marketing Languages : en Pages : 1330
Book Description
This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2018, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community, MSc and PhD students, and marketing and tourism professionals.
Author: Iis Tussyadiah Publisher: Springer ISBN: 3319143433 Category : Business & Economics Languages : en Pages : 855
Book Description
The papers presented in this volume advance the state-of-the-art research on big data and analytics, social media, electronic marketing, mobile computing and recommender systems, mobile sensors and geosocial services, augmented reality, wearable computing, smart tourism, electronic distribution for tourism and hospitality products and services, e-learning, responsive web design and management, and eTourism for development. This book covers the most significant areas contributed by prominent scholars from around the world and is suitable for both academics and practitioners who are interested in the latest developments in e-Tourism.
Author: Norbert Streitz Publisher: Springer ISBN: 9783319398617 Category : Computers Languages : en Pages : 0
Book Description
This book constitutes the refereed proceedings of the 4th International Conference on Distributed, Ambient, and Pervasive Interactions, DAPI 2016, held as part of the 18th International Conference on Human-Computer Interaction, HCII 2016, held in Toronto, ON, Canada, in July 2016 and received a total of 4354 submissions, of which 1287 papers were accepted for publication after a careful reviewing process. These papers address the latest research and development efforts and highlight the human aspects of design and use of computing systems. The papers accepted for presentation thoroughly cover the entire field of human-computer interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. This volume contains papers addressing the following major topics: designing and developing smart environments; tracking and recognition techniques in ambient intelligence; human behavior in smart environments; emotions and affect in intelligent environments; and smart cities and communities.
Author: Michael L. Kasavana Publisher: Educational Institute ISBN: 9780133430783 Category : Hotel management Languages : en Pages : 0
Book Description
Managing Front Office Operations provides an in-depth look at management of the front office and how this department interacts with other hotel departments to create a memorable guest experience. This 14-chapter book presents a systematic approach to front office procedures by detailing the flow of business through a hotel, from the reservations process to check-out and account settlement. It also examines the various elements of effective front office management, paying particular attention to the planning and evaluation of front office operations and to human resources management. Hospitality management students and new front office employees who aspire to a management position will benefit from this practical textbook that explores every facet of hotel front office operations.
Author: Androniki Kavoura
Author: Androniki Kavoura
Author: Michael T. Ryan
Author: British Museum. Department of Manuscripts
Author: 
Author: Androniki Kavoura
Author: Ray Robinson
Author: Elwyn Brooks White
Author: Iis Tussyadiah
Author: Norbert Streitz
Author: Michael L. Kasavana