Broadcast Copywriting PDF Download

Author: Peter B. Orlik
Publisher: Allyn & Bacon
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 536

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Book Description

Author: J. Clark Weaver
Publisher: Longman Publishing Group
ISBN:
Category : Business & Economics
Languages : en
Pages : 158

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Book Description

Author: Peter B. Orlik
Publisher: Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 526

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Book Description
Introduces the special requirements and pitfalls of creating continuity, commercials, and off-air presentations, for students and professionals. Part I examines the copywriting marketplace, tools of the trade, audience, and regulatory and stylistic constraints. Part II probes radio's key elements, c

Author: Michael C. Keith
Publisher: Taylor & Francis
ISBN: 0240808509
Category : Language Arts & Disciplines
Languages : en
Pages : 392

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Book Description
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Author: Milan D. Meeske
Publisher: Wadsworth Publishing Company
ISBN: 9780534629144
Category : Business & Economics
Languages : en
Pages : 340

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Book Description
Are you hoping to break into the exciting world of copywriting? With COPYWRITING FOR THE ELECTRONIC MEDIA: A PRACTICAL GUIDE (WITH INFOTRAC) you will discover how to write effective copy for all types of electronic media. Nearly 80 writing assignments and examples of actual scripts, storyboards, PSAs, and promotional spots prepare you to write short, persuasive messages in a variety of venues (radio, television, new media, etc.). You'll get a glimpse of ealistic situations typical of entry-level copywriting positions along with coverage of copywriting style, consumer behavior and legal and ethical aspects of copywriting. Complete with skill-building exercises, nearly 80 writing assignments and examples of storyboards and actual aired copy, this book helps you build the understanding and skills you need for a career in this field.

Author: W. Richard Whitaker
Publisher: Routledge
ISBN: 1135592845
Category : Business & Economics
Languages : en
Pages : 538

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Book Description
Designed for those preparing to write in the current multimedia environment, MediaWriting explores: the linkages between print, broadcast, and public relations styles outlines the nature of good writing synthesizes and integrates professional skills and concepts Complete with interesting real-world examples and exercises, this textbook gives students progressive writing activities amid an environment for developing research and interviewing skills. Starting from a basis in writing news and features for print media, it moves on to writing for broadcast news media, then introduces students to public relations writing in print, broadcast, and digital media, as well as for news media and advertising venues. Rather than emphasizing the differences among the three writing styles, this book synthesizes and integrates the three concepts, weaving in basic principles of Internet writing and reporting. This book provides beginning newswriting students with a primer for developing the skills needed for work in the media industry. As such, it is a hands-on writing text for students preparing in all professional areas of communication--journalism, broadcasting, media, and public relations.

Author: Peter E. Mayeux
Publisher: Allyn & Bacon
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 392

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Book Description

Author: Deborah A. Silverman
Publisher: Taylor & Francis
ISBN: 1040099327
Category : Language Arts & Disciplines
Languages : en
Pages : 459

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Book Description
Accessible and engaging, this book is an invaluable resource for students planning to enter the dynamic and changing world of media writing. Drawing on a wealth of real-world examples and featuring helpful "How To" boxes throughout, MediaWriting explains the various styles of writing for print, broadcast, online, social media, public relations, and multimedia outlets. Expanded and updated throughout, this sixth edition features: A look at how journalists and PR practitioners use and write for social media platforms such as X and Facebook; Tips for better web writing, research, interviewing, and headline writing across multiple media platforms, including covering breaking news in the digital world; Coverage of public relations writing for digital media, publications, and other organizational media; Updates on current ethical issues faced by communicators; Information on spotting “fake news” and “deep fakes”; Strategies for integrating sound bites into broadcast scripts; New “It Happened to Me” anecdotes from the authors’ experiences as journalists and PR professionals; Updated discussion questions and writing exercises. Designed to meet the needs of students of digital, print, and broadcast media, public relations, or a wannabe jack-of-all trades in the online media environment, this reader-friendly primer will equip beginners with all the skills necessary to succeed in their chosen writing field. Online instructor and student support material is available for this book, including sample syllabi, quizzes and answer keys, chapter overviews, and links to further resources.

Author: Thomas M. Orlik
Publisher:
ISBN:
Category : Broadcasters
Languages : en
Pages : 80

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Book Description

Author: Roger L. Walters
Publisher: McGraw-Hill Humanities, Social Sciences & World Languages
ISBN: 9780070680319
Category : Broadcasting
Languages : en
Pages : 0

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Book Description
This text provides a broad range of writing tasks that students can understand and use as models. It places broadcast writing in a wider context that includes advertising, programming, production and audience analysis. In addition, it treats broadcast writing as an integrated process enabling students to learn basic principles and then use them in a variety of genres.