Risk Issues and Crisis Management in Public Relations PDF Download

Author: Michael Regester
Publisher: Kogan Page Publishers
ISBN: 0749454431
Category : Business & Economics
Languages : en
Pages : 265

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Book Description
The reputation of an organisation influences who we buy from, work for, supply to and invest in. Intangible assets, of which reputation forms an important part, account for well over 50 per cent of the value of the Fortune 500 and even more in the case of the FTSE 100. This fourth edition of Risk Issues and Crisis Management in Public Relations has been completely revised and aims to define reputation, explores how to value it and provides practical guidelines for effective reputation management. This latest edition features new sections on the effects of recent world events, Corporate Social Responsibility, climate change and sustainability, legal revisions and the use of the Internet in a crisis. Featuring new case studies on Oxfam V Starbucks, Sony, Dell, Ribena, BP, Bernard Matthews and the bird flu issue, Northern Rock, Walmart, Celebrity Big Brother 07, the Cadbury Salmonella outbreak, the Virgin train crash and the Buncefield Oil Explosion, the book charts how rapidly the reputation management agenda moves and yet how slowly business learns.

Author: Ryan North
Publisher: Machines of Death LLC
ISBN: 0982167121
Category : Fiction
Languages : en
Pages : 468

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Book Description
MACHINE OF DEATH tells thirty-four different stories about people who know how they will die. Prepare to have your tears jerked, your spine tingled, your funny bone tickled, your mind blown, your pulse quickened, or your heart warmed. Or better yet, simply prepare to be surprised. Because even when people do have perfect knowledge of the future, there's no telling exactly how things will turn out.

Author: John Allen Paulos
Publisher: Basic Books
ISBN: 0465009700
Category : Science
Languages : en
Pages : 227

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Book Description
Can a renowned mathematician successfully outwit the stock market? Not when his biggest investment is WorldCom. In A Mathematician Plays the Stock Market , best-selling author John Allen Paulos employs his trademark stories, vignettes, paradoxes, and puzzles to address every thinking reader's curiosity about the market -- Is it efficient? Is it random? Is there anything to technical analysis, fundamental analysis, and other supposedly time-tested methods of picking stocks? How can one quantify risk? What are the most common scams? Are there any approaches to investing that truly outperform the major indexes? But Paulos's tour through the irrational exuberance of market mathematics doesn't end there. An unrequited (and financially disastrous) love affair with WorldCom leads Paulos to question some cherished ideas of personal finance. He explains why "data mining" is a self-fulfilling belief, why "momentum investing" is nothing more than herd behavior with a lot of mathematical jargon added, why the ever-popular Elliot Wave Theory cannot be correct, and why you should take Warren Buffet's "fundamental analysis" with a grain of salt. Like Burton Malkiel's A Random Walk Down Wall Street , this clever and illuminating book is for anyone, investor or not, who follows the markets -- or knows someone who does.

Author: Betches
Publisher: Simon and Schuster
ISBN: 145168777X
Category : Humor
Languages : en
Pages : 276

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Book Description
LOOK, MAYBE YOU’RE A NICE GIRL, but we’re guessing you’re more like us or you probably wouldn’t have picked up this book. Not that we have a problem with girls who are nice people. But being nice is just not the way to get what you want. And this book is about getting what you want. Not in like a finding happiness, giving back to the world, being grateful for what you have sort of way. But in a ruling your world, being the most desired, powerful badass in the room way, so you can come out on top of any situation: guys, career, friends, enemies, whatever. How does a betch make that happen? Here are some highlights: DON’T BE EASY. DON’T BE POOR. DON’T BE UGLY. We didn’t come up with these life lessons. We’re just the ones who wrote it all down. This is not self-help. Self-help is for fat people and divorcées. This is how to deal with your problems when you have no problems. You’re welcome.

Author: Cornelia Otis Skinner
Publisher:
ISBN: 1443726613
Category : History
Languages : en
Pages : 264

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Book Description
OUR HEARTS WERE YOUNG AND GAY by CORNELIA OTIS SKINNER and EMILY KIMBROUGH. CHAPTER 1: WE had been planning the trip for over a year. Pinching, scraping and going without sodas, we had salvaged from our allowances and the small time jobs we each had found the preceding vacation the sum of 80.00, which was the cost of a minimum passage on a Canadian Pacific liner of the cabin class. Our respec tive families had augmented our finances by letters of credit generous enough to permit us to live for three months abroad if not in the lap of luxury, at least on the knees of comfort. For months we had been exchanging letters brimming over with rapturous plans and lyric an ticipation and now June had really rolled around and the happy expectancy of the brides-to-be of that year had noth ing on us. It was settled we could meet in Montreal at whatever hotel it is that isnt the Ritz. I, clutching and occasionally kissing our steamship passage, was arriving from New York, Emily from Buffalo. That is, I hoped Emily was arriving. Emilys notions concerning geography, like some of her other notions, were enthusiastic but lacking in ac curacy. Some weeks previous she had sent me a rhapsodic letter which ended with the alarming words, I live for the moment when our boat pushes out from that dock in Win nipeg. I had written back in a panic and block letters stating, somewhat crushingly I thought, that the CJP. O. seldom sent its ships overland, that we were sailing from Montreal, Province of Quebec, that the name of our ves sel was the Montcalm and the date June loth, the year of our Lord I shant say which, because Emily and I have now reached the time in life when not only do we lie about our ages, we forget what weve said they are. Emily wrote back not to worry, darling, she had it all straight now. Moreover she was being motored up from Buffalo by friends who had been abroad often and who wouldnt dream of driving her to the wrong place. They would arrive sometime the afternoon of the pth. No such traveled and plutocratic friends offered to motor me to Canada, so I purchased an upper on the Mon treal sleeper ... a bit of misguided economy because once aboard the train I had to pay for another upper in order to accommodate my collection of luggage. The Skinners have ever, I believe, been respectable, God-fear ing folk, but in those days my family made up for the lack of a skeleton in the closet by having extremely dis reputable-looking luggage. Mother, the most exquisite of women, was fastidious to a degree when it came to the care of her clothes and mine, but she didnt care what she packed them in as long as the receptacle was clean. Conse quently on this, the occasion of my first long trip on my own, she had, with loving care and acres of tissue-paper, stowed my effects in an assortment of containers that ranged from a canvas trunk Father had used when he played at Dalys, to a patent leather thing for hats that looked like a cover for a bass drum. There was a strap bound straw affair known for some reason as a telescope, and various other oddments. I was made to carry my good coat the one in which I traveled was my every day on a stout hanger in a voluminous green dress-bag which had a hole at the top and through that emerged the hook for hanging It up. It was a formidable looking contrivance and I used to glance nervously at that hook, half anticipat ing the sight of a human eye impaled upon it...

Author: Marianne Jennings
Publisher: South Western Educational Publishing
ISBN: 9781111533540
Category : Business ethics
Languages : en
Pages : 609

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Book Description
Packed with real-life examples of business decisions gone awry, the book explores the complex issues of business ethics from the leaders' perspectives. This best-selling text offers a rare collection of readings which examines the business decision-making processes of many types of leaders, while revealing some of the common factors that push them over ethical lines they might not otherwise cross.

Author: Brett Lantz
Publisher: Packt Publishing Ltd
ISBN: 1782162151
Category : Computers
Languages : en
Pages : 587

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Book Description
Written as a tutorial to explore and understand the power of R for machine learning. This practical guide that covers all of the need to know topics in a very systematic way. For each machine learning approach, each step in the process is detailed, from preparing the data for analysis to evaluating the results. These steps will build the knowledge you need to apply them to your own data science tasks.Intended for those who want to learn how to use R's machine learning capabilities and gain insight from your data. Perhaps you already know a bit about machine learning, but have never used R; or perhaps you know a little R but are new to machine learning. In either case, this book will get you up and running quickly. It would be helpful to have a bit of familiarity with basic programming concepts, but no prior experience is required.

Author: Tara Altebrando
Publisher: Bloomsbury Publishing USA
ISBN: 1619638045
Category : Young Adult Fiction
Languages : en
Pages : 412

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Book Description
Six were taken. Eleven years later, five come back--with no idea of where they've been. A riveting mystery for fans of We Were Liars. Eleven years ago, six kindergartners went missing without a trace. After all that time, the people left behind moved on, or tried to. Until today. Today five of those kids return. They're sixteen, and they are . . . fine. Scarlett comes home and finds a mom she barely recognizes, and doesn't really recognize the person she's supposed to be, either. But she thinks she remembers Lucas. Lucas remembers Scarlett, too, except they're entirely unable to recall where they've been or what happened to them. Neither of them remember the sixth victim, Max--the only one who hasn't come back. Which leaves Max's sister, Avery, wanting answers. She wants to find her brother--dead or alive--and isn't buying this whole memory-loss story. But as details of the disappearance begin to unfold, no one is prepared for the truth. This unforgettable novel--with its rich characters, high stakes, and plot twists--will leave readers breathless.

Author: Insight Editions
Publisher: Insights
ISBN: 9781683837299
Category : Performing Arts
Languages : en
Pages : 0

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Book Description
Get your pink on with this totally “fetch” hardcover journal inspired by the 2004 hit Mean Girls. Featuring graphics and imagery inspired by the iconic movie, this hardcover journal lies flat when open and includes 192 ruled pages, a ribbon placeholder, an elastic band, and a back pocket for storing keepsakes and mementos.

Author: Christopher Andersen
Publisher: Simon and Schuster
ISBN: 1451661444
Category : Biography & Autobiography
Languages : en
Pages : 372

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Book Description
Shares insights into the iconic rock-and-roll performer's life, from his substance abuse challenges and his bisexual history to his connections to the British royal family and the secret attempt on his life.