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Author: Gary R Bronga Publisher: Clipeze Worldwide Inc ISBN: 0615347215 Category : Business & Economics Languages : en Pages : 235
Book Description
This book is based on my first-hand, been-there-done-that experiences. Many people have many great ideas. They just don't act on them. You can do it differently. I worked in the aerospace industry at Cape Canaveral, Florida, for 21 years. Wearing identification badges had always been a part of my working wardrobe. A large aerospace company handed out a lapel pin for a promotion in the spring of 1995. Just by chance, I pinned my company identification badge to the lapel pin. An idea for a better way to wear my identification badge came to me. For several days, I made many drawings and came up with the idea to place a "bar" at the bottom of a lapel pin to accommodate the common bulldog metal clip on identification badges. This enabled me to make badge holders with custom logos for companies or associations and to create many fun designs that would make wearing badges more personal and enjoyable. This was the start of my journey. This book is intended to streamline your own process of taking a product from an idea to reality. Potentially it will expedite the process of putting money into your pocket. I started with my computer and only $500.00. Originally, I had enough rejection letters to wallpaper my home office. Most of the people and companies that rejected me then call me now. To date, we have sold over 3-million CLIPEZE badge holders. They have been sold in over 1,100 uniform stores and 20 catalogs around the world. I believe that anyone can do what I did with his or her own product. Gary R. Bronga, President Clipeze Worldwide Inc. P.O. Box 373 Mims, Florida 32754 321-264-7599 [email protected]
Author: Gary R Bronga Publisher: Clipeze Worldwide Inc ISBN: 0615347215 Category : Business & Economics Languages : en Pages : 235
Book Description
This book is based on my first-hand, been-there-done-that experiences. Many people have many great ideas. They just don't act on them. You can do it differently. I worked in the aerospace industry at Cape Canaveral, Florida, for 21 years. Wearing identification badges had always been a part of my working wardrobe. A large aerospace company handed out a lapel pin for a promotion in the spring of 1995. Just by chance, I pinned my company identification badge to the lapel pin. An idea for a better way to wear my identification badge came to me. For several days, I made many drawings and came up with the idea to place a "bar" at the bottom of a lapel pin to accommodate the common bulldog metal clip on identification badges. This enabled me to make badge holders with custom logos for companies or associations and to create many fun designs that would make wearing badges more personal and enjoyable. This was the start of my journey. This book is intended to streamline your own process of taking a product from an idea to reality. Potentially it will expedite the process of putting money into your pocket. I started with my computer and only $500.00. Originally, I had enough rejection letters to wallpaper my home office. Most of the people and companies that rejected me then call me now. To date, we have sold over 3-million CLIPEZE badge holders. They have been sold in over 1,100 uniform stores and 20 catalogs around the world. I believe that anyone can do what I did with his or her own product. Gary R. Bronga, President Clipeze Worldwide Inc. P.O. Box 373 Mims, Florida 32754 321-264-7599 [email protected]
Author: Don Debelak Publisher: John Wiley & Sons ISBN: 0471738700 Category : Business & Economics Languages : en Pages : 402
Book Description
A revised and expanded new edition of the classic guide for inventors When this comprehensive resource for inventors was first published, bringing a new product to market was costly, time-consuming, and very risky. But today, new technologies including the Internet have drastically changed the world of inventing. In the past, inventors had to handle production, manufacturing, packaging, and distribution by themselves. Today, large companies are constantly looking for new inventions to license, and new technology makes it easier than ever for inventors to outsource what they can't handle themselves. A leading expert on invention and innovation, author Don Debelak has brought this one-of-a-kind inventor's guide fully up to date. This new edition is packed with trustworthy, proven advice on product design, manufacturing, patenting, licensing, distribution, financing, and more. Plus, the latest innovative strategies in funding, outsourcing, and Internet marketing make this the most complete and up-to-the-minute guide available for inventors like you. Inside, you'll learn how to: * Recognize a valuable, moneymaking idea * Determine if your product is market-ready * Create a custom, step-by-step product-to-market strategy * Adjust your strategy for changing market conditions * Find financial help from investors and partners * Use turbo-outsourcing to bring your product to market in a year or less * Find a manufacturer to cover up-front development costs With more funding, licensing, and outsourcing options available, it's easier and cheaper than ever to get your product on the shelves. So why wait? Whether you're an experienced inventor who wants to sell more of your creations, or just someone with a million-dollar idea, this is your guide to financial success. Don Debelak's expert advice and timeless wisdom have already helped thousands of people turn their inventions into cash. Don't miss the boat!
Author: Joe Girard Publisher: Simon and Schuster ISBN: 0743273966 Category : Business & Economics Languages : en Pages : 196
Book Description
Joe Girard was an example of a young man with perseverance and determination. Joe began his working career as a shoeshine boy. He moved on to be a newsboy for the Detroit Free Press at nine years old, then a dishwasher, a delivery boy, stove assembler, and home building contractor. He was thrown out of high school, fired from more than forty jobs, and lasted only ninety-seven days in the U.S. Army. Some said that Joe was doomed for failure. He proved them wrong. When Joe started his job as a salesman with a Chevrolet agency in Eastpointe, Michigan, he finally found his niche. Before leaving Chevrolet, Joe sold enough cars to put him in the Guinness Book of World Records as 'the world's greatest salesman' for twelve consecutive years. Here, he shares his winning techniques in this step-by-step book, including how to: o Read a customer like a book and keep that customer for life o Convince people reluctant to buy by selling them the right way o Develop priceless information from a two-minute phone call o Make word-of-mouth your most successful tool Informative, entertaining, and inspiring, HOW TO SELL ANYTHING TO ANYBODY is a timeless classic and an indispensable tool for anyone new to the sales market.
Author: Don Debelak Publisher: Wiley ISBN: 9780471532798 Category : Business & Economics Languages : en Pages : 304
Book Description
Describes how the small businessman, entrepreneur or investor can take the right product to the marketplace for the smallest possible investment. Clear, step-by-step guidelines explain how to evaluate an idea as well as how to get inside advice on whether the product idea will work. Focusing on sales and marketing, it details product appeal; how to set up a product flow chart; how to predetermine manufacturing costs; how to keep expenses low; when to do a business plan and more. The author gives numerous examples of the right and wrong moves other people have made when marketing an idea.
Author: D. Harold Greene Publisher: SIMPLY MEDIA ISBN: 161496503X Category : Business & Economics Languages : en Pages : 86
Book Description
ePub version. D. Harold explains in a simple easy to understand way why to bring products to market. He uses his crisp, concise, practical, helpful, and supportive way to do so. A must read for all of us entrepreneurs.
Author: Asomi Ithia Publisher: Troubador Publishing Ltd ISBN: 1838592318 Category : Design Languages : en Pages : 248
Book Description
Whether creating a product from nothing or making a stepped change to an existing product, the task presents many opportunities to ask and seek answers to fundamental questions that will steer the final outcome. Bringing New Products to Market takes you through the journey in incremental steps that enable you to learn quickly and put that learning into action. The book starts by framing the idea, moves onto setting a motivating vision, objectives and key performance indicators; understanding customers and using this to create new products into the market. Supporting areas that product people need to understand and may need to get involved in are also covered. This is 1 of 4 books in the Product Management Series. As a series, the books are designed to provide a pragmatic approach to the spectrum of activities required to create, deliver and manage products that create value for your customers and business. With its friendly and personable tone, content is brought to life with references, diagrams, illustrations, examples, case studies and quotes from product practitioners.
Author: Louise Guinda Publisher: Brightword Publishing ISBN: 1908003634 Category : Business & Economics Languages : en Pages : 134
Book Description
Do you have an idea for a new product which you are convinced will be the 'next big thing'? Have you spotted a gap in the market and found a way to make people's lives easier or better? Then 'How to Get Your Product to Market' is just the book you need. This is a step-by-step guide of how to transform your product from a dream in your head to a reality on the high street shelves. Topics covered include: - making sure that people will buy your product before spending any money - stopping others copying your idea through patents, design registration and trademarks - creating a winning brand and marketing message - getting your product featured in the media - breaking into big stores Louise Guinda is the founder of Safe Dreams and the successful inventor of two products: the Cot Wrap and Safebreathe toys. Despite having no experience of bringing a product to market, Louise has succeeded creating a multi-national brand, winning numerous awards and appearing on the BBC website and STV News on the way. Discover how to follow in her footsteps and take your product to market with this new guide.
Author: Stephen Key Publisher: McGraw Hill Professional ISBN: 0071761284 Category : Business & Economics Languages : en Pages : 257
Book Description
Turn your great idea into millions—without lifting a finger! Yes, a good idea is enough to build a fortune! Too many people think production, marketing, and distribution are essential to the entrepreneurial process. As One Simple Idea shows, you can hand these tasks off to others—and make big money in doing so. Stephen Key, a highly successful entrepreneur whose creations have generated billions of revenue, offers the simple, effortless secret to success: license your simple idea and let others do the work. Breaking down the process of generating and licensing a product idea to a large company, he explains why you don’t need to reinvent the wheel: Simple improvements to existing products can be very successful endeavors—and the most lucrative. The old method of bringing products to market through prototyping and patents doesn’t work anymore. It’s cheaper and more profitable to do it Key’s way. One Simple Idea gives you everything you need to tap into the marketing and sales power of partners and licensors for maximum profit.
Author: Colin Barrow Publisher: Kogan Page Publishers ISBN: 0749480858 Category : Business & Economics Languages : en Pages : 305
Book Description
For aspiring entrepreneurs and business owners, the possibilities are limitless. The flexibility, freedom and cost-effectiveness that starting-up in the home offers means that more and more entrepreneurs are choosing this as the best location to agilely launch their business. Starting a Business from Home gives you the valuable advice you need on how to run a successful business from your own desk and, crucially, how to rise to the challenge of business expansion. Packed with practical advice, Starting a Business From Home covers how to research your market, business ownership and titles issues, raising money and managing your finances, building and operating a website, writing a business plan, preparing your accounts, taking your product to market and expanding overseas - all from your home. Exercises, end of chapter actions and technical resources in the appendices mean that this is the ultimate practical guide for home-based entrepreneurs. Case studies from around the world showcase best practice and provide inspirational stories from successful businesses that began in the home.
Author: Rochelle Grayson Publisher: John Wiley & Sons ISBN: 1119713269 Category : Languages : en Pages : 386
Book Description
Tomorrow's professionals need a practical, customer-centric understanding of marketing's role in business and critical thinking skills to help their organizations succeed. Applied Marketing, 1st Canadian Edition helps students learn practical, modern marketing concepts appropriate for the principles of marketing course by applying them to the latest business scenarios of relatable brands like This Bar Saves Lives and GoPro. This comprehensive yet concise text is co-authored by Professors Rochelle Grayson and Daniel Padgett and practitioner Andrew Loos, and blends current academic theory with an agency-owner perspective to help students get an insider's look at how top businesses operate. With many Canadian specific examples created specifically for this course, students can relate concepts learned in the classroom to marketing topics and events taking place in their backyard.