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Brilliant Marketing Plans

Author: Ian Linton
Publisher: Prentice Hall
ISBN: 9780273756293
Category : Customer relations
Languages : en
Pages : 0

Book Description
The complete, 100% practical toolkit for building marketing plans that work--perfect for professional marketers and nonspecialists alike! Project-based approach helps readers quickly get from planning to execution. Tightly focused on addressing key success factors, identifying specific outcomes, and achieving them.

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