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Author: Helleke van den Braber Publisher: Amsterdam University Press ISBN: 9048544408 Category : Business & Economics Languages : en Pages : 372
Book Description
As marketing specialists know all too well, our experience of products is prefigured by brands: trademarks that identify a product and differentiate it from its competitors. This process of branding has hitherto gained little academic discussion in the field of literary studies. Literary authors and the texts they produce, though, are constantly 'branded': from the early modern period onwards, they have been both the object and the initiator of a complex marketing process. This book analyzes this branding process throughout the centuries, focusing on the case of the Netherlands. To what extent is our experience of Dutch literature prefigured by brands, and what role does branding play when introducing European authors in the Dutch literary field (or vice versa)? By answering these questions, the volume seeks to show how literary scholars can account for the phenomenon of branding.
Author: Helleke van den Braber Publisher: Amsterdam University Press ISBN: 9048544408 Category : Business & Economics Languages : en Pages : 372
Book Description
As marketing specialists know all too well, our experience of products is prefigured by brands: trademarks that identify a product and differentiate it from its competitors. This process of branding has hitherto gained little academic discussion in the field of literary studies. Literary authors and the texts they produce, though, are constantly 'branded': from the early modern period onwards, they have been both the object and the initiator of a complex marketing process. This book analyzes this branding process throughout the centuries, focusing on the case of the Netherlands. To what extent is our experience of Dutch literature prefigured by brands, and what role does branding play when introducing European authors in the Dutch literary field (or vice versa)? By answering these questions, the volume seeks to show how literary scholars can account for the phenomenon of branding.
Author: Kees Tazelaar Publisher: Nai010 Publishers ISBN: 9789462080652 Category : Electronic music Languages : en Pages : 0
Book Description
On the Threshold of Beauty' is an exciting and detailed reconstruction of the emergence of electronic music in the Netherlands. Author Kees Tazelaar, composer and head of the Institute of Sonology at the Royal Conservatoire in The Hague, grippingly relates its turbulent history from the earliest beginnings. This history begins around 1930 with the studio of the Philips Physics Laboratory and the plans for the Philips pavilion at Expo 58 in Brussels. The goal was a lightand- sound demonstration for the general public, but the involvement of Le Corbusier, Iannis Xenakis and Edgard Varèse gave this project a highly avant-garde turn. The result, Poème électronique, was considered by many to be much more experimental than the music of the research laboratory. In 1960 Philips divested itself of the studio. It was absorbed into a new studio at Utrecht University, where Gottfried Michael Koenig became artistic director in 1964. Tazelaar also looks in detail at the influence wielded by the Contact Organization for Electronic Music during this period. -- Publisher.
Author: Michael G. Kelly Publisher: Springer Nature ISBN: 303125855X Category : Literary Criticism Languages : en Pages : 352
Book Description
Utopia, Equity and Ideology in Urban Texts: Fair and Unfair Cities explores the complex interrelations of three key critical topics across a diverse range of urban writing. Interrogating the links and tensions between aesthetic and political priorities in the representation and imagining of urban life, the volume engages with work from a wide variety of linguistic and cultural origins and across a range of textual practices having the urban phenomenon as a common framing concern. Individual contributions discussing genre and literary fiction, poetic writing, documentary and essayistic texts, planning manifestos and municipal communications materials serve to demonstrate that the nuanced treatments of urban experience and potential which may be gleaned from across this textual spectrum act as a pragmatic corrective to purely conceptual approaches. As such, the volume consolidates the emerging dialogue between the fields of utopian studies and literary urban studies, understanding these as complementary approaches to the reading of the city and its textual prolongations.
Author: Giep Hagoort Publisher: Eburon Uitgeverij B.V. ISBN: 9051668023 Category : Art Languages : en Pages : 314
Book Description
In the 21st century, there is an enormous need for a basic knowledge of management in the cultural sector. This publication fills the gap between general management theory and cultural praxis. It offers information on the global dimension of art management, digitization of culture, strategy formation in the cultural sector, the structure of a cultural organization, cultural leadership. Casestudies are presented from different parts of the world, rooted in local resources but from a global perspective.
Author: Helleke van den Braber
Author: Helleke van den Braber
Author: Kees Tazelaar
Author: 
Author: Michael G. Kelly
Author: Giep Hagoort
Author: Library of Congress
Author: Library of Congress
Author: Norman Mailer
Author: Simon Vinkenoog
Author: Walter Thys