Author: Peggy Fincher Winters Publisher: Visual Reference Pub Incorporated ISBN: 9781584710707 Category : Business & Economics Languages : en Pages : 234
Book Description
Today's major retail marketers look to the power of branding as their most potent and valuable strategic asset. This fascinating book of case studies demonstrates what really works in effective retail brand management, showing readers a myriad of marketing and creative efforts that help develop a branding story. Filled with over 500 full-color photos, Brandstand identifies, analyzes, and interprets each brand, and presents a new, "how-to-think" rather than "what-to-think" theory about building retail equity.
Author: Craig Badings Publisher: Wordclay ISBN: 1921578505 Category : Australia Languages : en Pages : 131
Book Description
Brand stand: seven steps to thought leadership is the modern-day bible on thought leadership. It is the first book on the topic which outlines a method, START IP, which provides companies and individuals with a step-by-step process to arrive at a thought leadership position and advises how to take it to market.
Author: Publisher: ISBN: Category : Languages : en Pages : 76
Book Description
In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
Author: Rodrigo Bascunan Publisher: Vintage Canada ISBN: 0307368467 Category : Music Languages : en Pages : 370
Book Description
A docu-style investigation of our fascination with the gun, from the perspective of the hip-hop generation. The 2003 shooting death of Toronto community-centre worker Kempton Howard put the spotlight on hip hop’s fixation with guns. Media and police soon blamed rap music and its tales of gang life on bullet-ridden US streets for the rising use of firearms in Canadian crime. Were these songs artful accounts of a terrible truth, or a self-fulfilling prophecy? Rodrigo Bascunan and Christian Pearce have interviewed many of the major players in the hip-hop world. As publishers of an award-winning magazine of urban culture, they’d watched rap music become a scapegoat for society’s much older and widely spread fascination with guns. What follows is their international adventure to deconstruct modern gun culture in all its manifestations. Bascunan and Pearce seek out hip-hop artists, illegal gun runners, firearms aficionados and manufacturers, museum curators, academics, politicians, video-game creators, activists, victims of gun violence and the family and friends left behind. Somewhere between Fast Food Nation, No Logo and a Michael Moore documentary, featuring sly sidebar material and original artwork, Enter the Babylon System is part outrageous journalistic pursuit and part passionate cri de coeur for sanity in the face of a society’s obsession.
Author: James F. Richardson Publisher: Pgs Press ISBN: 9781733444637 Category : Business & Economics Languages : en Pages : 238
Book Description
In this book, I outline a 4-Part approach to thinking smarter about growth as a CPG entrepreneur. It is based on years of anthropological research into how and why consumers pay for premium-priced CPG items and intensive 4P pattern analysis among an elite club of premium CPG brands that all reached $100M+ in less than a decade. Part 1. Designing to Command a Premium This is where many founders fail without realizing it. There is a cultural logic behind premium products that grow extremely fast. You should learn it. Part 2. Managing A Small Experiment Don't hit the gas too early. Successful CPG startups manage a rolling, iterative experiment until key KPIs appear. You should learn this art. Part 3. Fine Tuning the Conversion Playbook Steady velocity growth is essential to ramping your brand.Your team needs to learn the art of sustaining it in key geographies, so that you don't have to buy premature distribution to obtain growth. Part 4. Accelerating to Scale There are three best practices in acceleration. Two of them are counter-intuitive to CPG veterans not expert in the ramping of premium CPG businesses. You need to learn how to deploy them.
Author: Peggy Fincher Winters
Author: Craig Badings
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Author: Rodrigo Bascunan
Author: California (State).
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Author: James F. Richardson
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Author: Jared A. Ball